Lisa, which is better: Google or Yandex. Which search engine is better: Google or Yandex? Add-ons and extensions

The two companies have taken strong positions in the Russian-language segment of the Internet. This is where the long-standing dispute arises:Google or Yandex, which is better?. It is quite difficult to answer this question; each has its undoubted advantages, as well as disadvantages. To a large extent, the use of each search engine is determined by habit. Today, Yandex covers 58% of users, the rest is divided between Google and other little-known search engines (naturally, the last ones left are very small percentages). In order to at least somehow compare these companies, we will review search engines and frequently used related programs and services.

Differences between Google and Yandex

Before proceeding directly to comparing each individual service, we note the main differences between the two systems:

  • Yandex has a more complete and varied interface, while Google is prone to minimalism;
  • from the point of view of web development, Google is considered more stable, so it is given more preference;
  • Yandex is a Russian company, Google is an American company;
  • Yandex has significantly more useful developments than its opponent;
  • Google offers users great search suggestions;
  • It is believed that the relevance of Google's search results is higher, however, one should not forget that Yandex was developed specifically for the Russian-speaking segment of the Internet and in it it is superior to its competitor.

Now you can move on to more detailed comparison competitive companies.

Google or Yandex, which is better?: comparing search engines

The search bar is one of the most important services for using the Internet. Which one is better, Google or Yandex, has been debated since the moment competitors clearly appeared on the market.

If we compare preferences in using search engines, then for the most part everything will depend on the country, so we will compare companies within Russia and the CIS. In this case, Yandex is clearly in the lead, since the service was originally created and tailored for the Russian-language Internet. In this segment, he searches for information better, I climb into the most hidden parts of the network that Google has never heard of.

If we consider the issue of search speed, then the American search engine copes with queries faster than its Russian opponent.

Positive characteristics of Google include:

  • relatively small amount of advertising;
  • high degree of protection from dishonest users;
  • relevant output consisting of up-to-date data.

It is also worth noting the obvious advantages of its competitor:

  • a large number of additional support services;
  • full compliance of the output with the specified request;
  • more complete ranking of the Russian-language network.

Thus, again it is not possible to determineGoogle or Yandex, which is better?. One thing is clear: if you need data from the Russian segment of the Internet, then it is better to turn to Yandex; in the case when you need data from foreign sites, then the best solution would be to use Google.

additional services

In addition to fulfilling the main purpose of search engines, each of them has many related services designed to help users in various situations. It is worth noting that Yandex has clearly succeeded in this matter; the company has a large number of useful developments. Although Google does not keep up with its competitor in this matter, it also has basic developments.

Google Maps and Yandex

The Maps application is useful and in demand not only among drivers, but also among pedestrians. Therefore comparison useful programs from competitors, let's start with it. The application is similar in principle to a navigator and is available for every smartphone.

Most users claim that Google maps are more understandable and convenient. But it's worth noting. That the development from Yandex is much more functional. The service is more interactive than a competitor's app. While driving, the user has the opportunity to make notes, which are synchronized and reflected on the devices of other owners. Thus, drivers and pedestrians independently compile and maintain up-to-date data on the situation on the roads.

Implemented in both applications. But the service from Yandex provides more accurate data on the coordinates of settlements in Russia and the CIS countries, while the latter are only indicated by borders in Google maps.

Cards Google or Yandex, which is better?? Both services are convenient and in great demand. But the Russian service is more functional and provides more opportunities.

Cloud storage

To save information, photographs and other important data, it is wiser to place them in cloud storage. This will prevent you from losing access to them if the device fails. Competitors offer users two services, Yandex.Disk and Google Drive. What are the conditions for each of them and which one is preferable.


  • free memory – 10 GB;
  • Russian-language menu;
  • convenient interface and menu;
  • you can provide access to a specific file simply by passing a link to it;
  • high data exchange speed.

The only drawback of the service is the lack of ability to work with Microsoft Office files.


  • the ability to work with Google Docs (text files, tables and presentations);
  • the ability for several users to work on one document online;
  • 15 GB of free storage;
  • Google Photos service, which optimizes work with images.

Both services are designed to be easy to use and have agents to make interactions easy. They are quite reliable and safe. Many people prefer Google Drive, just for the opportunity to use office programs in online mode.

Browser program

The last thing left to compare before making a final conclusionGoogle or Yandex, which is better?These are browsers from both companies. A program designed to access the Internet accurately characterizes each competitor.

The application interface is approximately the same, but Google adheres to a minimalist strategy and tries to supplement it with various utilities. However, US browser extensions allow you to customize your browser to suit your personal preferences.

When it comes to the speed of information search and page loading, Google browser is clearly the leader in this. The competitor’s program is supplemented with Turbo acceleration, resulting in comparable performance. At the same time, the Turbo acceleration function is built on traffic compression, which has a great effect on the program’s operation in mobile devices Oh.

Security implemented on top level in all programs. But Google's browser will not be able to protect the user when visiting a malicious site, Yandex browser, according to the developers, completely blocks such resources and constantly updates their list.

As a result of the comparison, it is not possible to make a clear conclusion which of the competitors is better. Therefore, depending on your goals, you need to make a choice in favor of one or the other. search engine, by the way, this is what most users do.

Both are worse. A sketch on an eternal theme. What is better, Google or Yandex?

Yasha and Gosha


If you look from the perspective of a webmaster, the question “which is better” is stupid.

It is very stupid for a webmaster to try to highlight the best search engine, since they each occupy approximately 50% of the share in the Russian market. Therefore, you need to work with two at once, there is no alternative to this.

Yandex, if you don’t have a completely new resource, if the article best answers the query, it is more likely to place it in the top (in my experience), while Google can give a position 3-5 lower, simply because for the general trust of the site and due to the lack of links.

My purely Russian queries (especially those aimed at people over 30+ years old) go much better in Yandex, but Google can catch up with younger people. Although a social network like VK can catch up even more (many times).

Services for webmasters (Metrika, Webmaster, Google search console, Google analytics) are all good, but in fact, Yandex is even better in some ways. Yandex's services are very convenient, understandable and easy; Google's is a little more complicated and clumsy, although of course Google also has everything you need.

Same with Yandex definitely better technical support(Plato). Google wasn't even close here. Yandex always answers questions from webmasters.

But from the user’s point of view, the situation is a little different and it seems to me that it’s definitely better here...

Google. I haven’t used Yandex to search for 6 years now. I just stopped and that’s it. I'm used to Google. And it seems to me that Google is more convenient, although to be honest, this is a matter of habit.

But for a Google user, if I sometimes go to Yandex (for example, check requests for my website, etc.), then after Google I feel nauseous from Yasha.

They suggest installing this browser on Yandex main some kind of bullshit.

You'll find everything you don't need

In general, both search engines are bad, since everything is the same in Google and Yandex got all this from Google. But Google is richer, they can afford to be less arrogant and use their resources and platforms for pressure in other ways.

The search engine browser is a brilliant solution of these companies to monopolize the position, but if chrome is a good, suitable browser, then the Yandex browser is... worse.

It is interesting to watch the war between Yandex and Google for the Russian market. Yandex is putting pressure on Google through the Antimonopoly Service (at least this service does something good for Russia) and they finally pushed through the decision to give Android users a choice of browser in Russia.

Previously, all Android smartphones had Google installed automatically, and this increased the share accordingly. This is not counting the built-in voice search, which is also via Google.

Don't forget that YouTube also belongs to Google.


Here, something like how Microsoft used to (and even now) pushed their browser onto all Windows OS, US antitrust officials pressed them for this a couple of times and they did the right thing.

As a result, both of these search engines are monopolies and it’s a pity that there are no normal alternatives, they simply do not allow them to appear. But what’s funny is that Google continues to beat Yandex and eat up its share, and many of Yandex’s decisions seem questionable, such as canceling link ranking.

As a user, I choose Google, but as a webmaster, it’s stupid to choose just one thing.

In general, I think that search through search engines is dying. If, for example, mail.ru makes a unified search system in in social networks, then they will grab the entire market in no time. Now other things are in charge, the influence of links and word of mouth, branding are returning again (all this never went away), and a system of smart content recommendations is developing. People are using search less and less.

That's all. My other articles about promotion, SEO and promotion are here:

And I also invite you to my

Today there are hundreds of search engines in the world, but the main ones are Yahoo, Bing, "Yandex" And Google. If the first two are not particularly popular among residents of Russia, Ukraine and Belarus, then the latter are constantly fighting with each other for the attention of users.

The search engines Yandex and Google are fundamentally different from each other. This lies not only in the site’s own ranking system, but also in the approach to displaying data. At the same time, it is impossible to call any search engine better than another, since each of them has its own set of pros and cons.

Google

This search engine is the most popular in the world. She started her work in 1997. During this time, the search engine has undergone a huge number of changes, and its design has changed several times. For the last time appearance and logo about a month ago.

The computer power of the Google search engine is enough to quickly index all sites in real time. A site can change its position in just a few hours, which is a big advantage of this search engine. For users, this means that the information found for any query will always be up-to-date.

The Google search engine is a global product, so it perfectly finds information in all languages ​​of the world and from all countries. If you need to find some rare data, then Google will cope with this task best of all. From this plus comes a significant minus.

Due to the fact that the Google search engine is an international product, it cannot find high-quality data for some regional query, such as “Buy an iPhone 2G in Saratov.”

Yandex

The Yandex company launched its search engine in the same year 1997. This product was originally sharpened for Russian market, however, over the past few years the company has been actively developing in foreign countries.

The power of the Yandex search engine servers is not enough to instantly process all data, so most search queries are cached. This means that when the user enters a request, he will receive a pre-created page, which may no longer be relevant. This technology works quickly and extremely well, so most people don’t even notice that they are being given pre-generated data.

Exceptions to the cached list are sites that are processed by a fast robot. He can add new information to search results within an hour from the moment of publication so that users can quickly find it.

Searching for some latest information through Yandex is not the best idea precisely because of caching, but the Russian company’s search engine contains much fewer unnecessary sites spammed with advertising.

A big plus in the direction of Yandex search for residents of Russia, Ukraine, Belarus and a number of other countries are regional opportunities. When performing any search query, like “Buy a first-generation iPad in Irkutsk,” the search engine will give the user a list of real stores that actually sell such a product.

Already, Yandex is negotiating with Microsoft to add a Russian search engine to Windows 10 for a number of countries as the default search. Windows 10 currently uses a search engine for all countries except China Bing, owned by Microsoft.

Conclusion

Can't name search engine Google system Yandex is better, or vice versa. Each of these search engines is better suited for solving certain problems. Use Russian Yandex is better to search for some products in a certain region, and it would be wiser to search for regular information through Google, since it displays the latest and most relevant data.

Join us on

Habit is a terrible thing. Some things are taken for granted just because you are used to them. Often asking people a question like: “Why are you searching with Yandex?”, I get the answer: “Yes, I’m somehow used to it.” Today we want to compare the popular products of Yandex and Google side by side and evaluate the real value of the Russian sworn friend of the American global thug.

The parameters that interest us primarily: integration of company services, mobile use, the need for additional steps to install this or that software, as well as design and pleasure of use.

start page

You can talk about taste, or you can just look at the screenshots. Google has a focus on search, and there is also voice search. No banners, tickers, exchange rates, news or other information noise that the national search engine literally bombards Russians with.

This is probably some kind of peculiarity of Russian consumption (or are they just used to it?), since the same Yandex.com for the world has a quite tolerable appearance and... a parallax donut.

But we remember about ya.ru and continue to test the performance of the Internet named after.

Score: Google:Yandex 1:1

Search results

We asked the search engines about Lobachevsky. Personally, I like Google's results better, but I'm just used to it. In terms of usefulness, they are all the same. The only thing is that the strangest output is in the project of the future Yandex - Islands. Judge for yourself and do not judge for taste.

Score: Google:Yandex 1:1

Voice search

Google searches by voice are better. You can verify this on your phone and tablet. I haven’t yet figured out how to search by voice on a computer using Yandex. Just for fun, my son (6 years old) and I recently tested the Yandex browser and compared it with Google Chrome, namely voice search this couple has. Live test results are below :)

This is how Google understands the little balabolka (whose native language is not Russian at all):

And here’s how Yandex understands it:

In both cases, the language was set to Russian in advance.

Score: Google:Yandex 1:0

Mail

I know Yandex employees who use Gmail for personal purposes, but I have not seen Google employees who use Yandex.Mail.

Yandex mail has cute themes and an interesting interface, a lot of space and good Russification. Gmail has a modern interface, plug-in web plugins (for example Any.DO) and user scripts. Gmail is integrated with Google Drive and Google Docs documents.



Score: Google:Yandex 1:0

Table cards

The main thing in cards is not beauty, but functionality. It’s easy to get into trouble when giving in to deep analysis of cards, and we won’t do that. Let’s just pay attention to the sense of beauty of those who made these products, look for an arbitrary address in Moscow and pay tribute to the traffic jam functionality.

Look and feel

Google Maps looks modern and it’s not even clear what to add to them. Yandex maps are from the Stone Age.



Address search

“Russia, Moscow, Gogolevsky Boulevard, 12с4” where is this? Both products know this very well, and Yandex also suggested the nearest metro. This is useful if you are a pedestrian, right? But Yandex does not know how to build pedestrian navigation.



Traffic jams

Yandex is the king of traffic jams. Drivers say they have no equal. It is useless to compare with your eyes.



Score: Google:Yandex 1:1

Mobile cards

Visual comparison:

On iOS 7, the Google product looks very “on-topic”. The Yandex product is still a thing of the past. It is worth noting that for Kyiv the maps have ceased to be pixelated, although they were like that probably a month ago. Thank you. And yes, Yandex maps do not have walking navigation either. But both support transport and quite well.

It is worth saying that Yandex maps cache a city better, for example. But on Android, this can easily be solved by simply unloading it in the maps Google the right one you location, which could be a city.

Well, if you travel a lot outside the CIS, then you can simply delete Yandex maps and use a single solution for the whole world - Google Maps.

And of course, Yandex is the king of traffic jams. So it's a draw.

Score: Google:Yandex 1:1

Music

Today the Google.Music service for Russia has officially launched and you can no longer forgive the design of Yandex.Music from the Stone Age. See for yourself:

As for the price, the offer from Google is cheaper: 199 rubles. Yandex versus 169 rub. Google and the latter also have a month free. Additionally, you can upload up to 20,000 of your tracks to the Google cloud and use its cloud to synchronize between all devices in your account.

If speak about mobile applications, then Yandex has them for iOS and Android, and Google has them only for Google.

Score: Google:Yandex 1:0

Work in the domain and with office tasks

If you have a domain and need to raise mail on it and everything else you need for work, then there are two suitable products: Google Apps and Yandek traffic rules. Yandex only gives you email. Google gives (except third party apps):

  • mail
  • calendar
  • cloud drive
  • simple office suite
  • Hangout chats
  • and much more!

Score: Google:Yandex 1:0

Browsers

Before talking on this topic, you need to understand one fact - both Google and Yandex need the browser you have installed for many things, but the main thing is to monitor your behavior. Everyone is watching and doing it so much that it’s better not to even think about it.

Personally, I deliberately choose a browser from Google only because it does not have intrusive Yandex branding and involvement in a Google product is determined only at the time of installation and entry of account data.

If you use Google services, then you're better off sticking with Chrome. If you use Yandex services, you can conveniently do this from the same Chrome.

Score: Google:Yandex 1:0

Mobile devices

The beauty of the iPhone and iPad is that some thing from your operator or national search engine will not jump out at you. You get a bare system and put what you want on it. The same Yandex will be imposed on you only in search (you can turn it off) or in data points on the map (you can’t turn it off). That's it, then it's just your choice. On Android, the choice starts with accepting the fact that Google rules. Even if you buy a Nexus and there are no bells and whistles from the operator or phone manufacturer or an alternative search engine, then you are still in power Google services. Leave it there. Why would you build another layer of services on top of a miserable processor and a life-giving battery, if from the examples above it more or less follows that everything will be fine for you anyway? Namely: excellent Google browser Chrome (many people use it and iOS!), excellent google maps Maps with worldwide coverage (and the further from Russia, the better it will work), excellent Gmail, Google drive Drive, Docs documents of your domain, for example, you will have all your music in the cloud, even funny GIFs will be thrown at you via Google+ :)

Score: Google:Yandex 1:0

Is the locality of services from Yandex worth it? modern world in order to build another service layer on a computer or in mobile phone? Our answer is no, it's not worth it. And if you need traffic jams or habits, the delivery features or the beauty of Yandex mail are nice to you, then leave everything as it is.

But on the topic all the eggs in one basket we can talk in the comments. Although, personally, I don’t think that one basket, two or three is of great importance in general. Either have a basket or “carry” your “eggs” yourself without “baskets” if you have enough education :)

Which is better: Yandex or Google? As Yandex likes to say, “Everything can be found!”, well, nothing was lost on Google! So let's figure out which search engine is better, Yandex or Google?

Having practically displaced or absorbed its closest competitors from Mail and Rambler, leaving behind exotics such as the underrated Bing and the original Duckduckgo, Russian Yandex and American Google today they actually dominate the Russian-language segment of the Internet.

“Domestic” Yandex, somewhat unpatriotically registered in Holland, in Russia still remains in charge in the field of information search, but its main competitor and world leader in the field of finding information, the search engine from Google, has long been breathing down its neck.

How the battle of the titans will end, what methods competitors use in the struggle for the attention, love and money of Russian-speaking users are certainly interesting questions, especially since search query statistics show a tendency towards a transition of leadership from conditional Russians to absolute Americans.

Google displaces Yandex from RuNet

According to the latest statistics, Yandex remains the main search engine for about half of Russian users; its positions are consistently high in all Russian-speaking CIS countries and even in Turkey. At the same time, the American search engine Google increases its influence in the field of search services by several percent every year.

By gnawing out chunks of the market for itself, Google is responding more adequately to the latest trends in the IT world; for example, the company wisely played on the mass distribution of mobile devices and the increased need for software for them.

The main reason why Yandex continues to lose positions in RuNet what remains is the search engine itself, which has become the talk of the town among Webmasters. A strange, to put it mildly, website indexing system, total commercialization, lack of a full-fledged feedback with clients, intrusive advertising and promotion, these and other shortcomings have not only not been eliminated by Yandex over the many years of its comfortable existence, but have only become brighter.

As is known since 2012, Yandex, along with Vkontakte, has been recognized by the state as a strategically important enterprise.

In practice, this means that the company is not afraid of any storms, crises or customers leaving for competitors. There will be money anyway. It’s kind of stupid to strain, improve and improve in such greenhouse conditions. The main drawback of most state-owned enterprises, the reliance on Big Brother, who will always lend a shoulder if anything happens, has made its way to Yandex.

It’s not so easy to wait for quick help, and sometimes even an answer at all, from the Yandex support service; they have more important things to do:

  • Kerchief;
  • Classmates;
  • Twitter;
  • Leisurely eating boogers.

This is not to say that the company does nothing at all, algorithms and search technologies are periodically updated, interesting additions appear, filters are no longer as bad at screening out junk sites and content as before. But we must admit that all this is nothing more than a race for the leader. And the mail service, and the browser, and the Yandex search engine are deeply secondary.

The secret of Yandex's success in advertising

The popularity of the Yandex search engine, as shown by personal experience, the practice and reviews of thousands of users, is not caused by its analytical core, system flexibility or convenience.

Advertising is precisely the force that allows Yandex to remain afloat. Who hasn’t encountered their annoying offers to install add-ons, which are not so much helpful as they are annoying? After the ascetic pages of Google, with the absence of obvious advertising, Yandex pages and applications are unpleasantly surprising with the abundance of commercial offers and add-ons, which are not easy for an ordinary user to disable.

There is nothing wrong with making a profit for a commercial enterprise; the opposite would be strange. But Yandex’s style of doing business raises questions, especially when compared with similar activities of Google. For some reason, Californians don’t go into your installer and do “ an offer that's hard to refuse“, while Google’s profit even without any Yandex.Bars is an order of magnitude higher than Yandex’s income.

Evaluation of Yandex and Google search results

Among the advantages of Google over other search engines it is worth noting greater stability of results, the speed of indexing in it is also beyond praise. That is why advanced users prefer to use it.

Among “Yasha’s” childhood illnesses, it is necessary to mention the Holy War he is waging against website optimizers and SEO links in particular. There is no doubt that it is high time to restore order in the RuNet, for this the company has developed a whole series of search algorithms, in many ways similar to Google Penguin and the entire Google Zootopia.

  • Magadan;
  • Snezhinsk;
  • Obninsk;
  • Minusinsk.

One of the main tasks was to reduce the ranking of sites using SEO links. However, during the testing period, any new system The search engine begins to experience fluctuations, which are expressed, among other things, in a wide range of positions returned. Moreover, “correct” sites are also among the victims.

Although Yandex supports nine languages, it is primarily aimed at a Russian-speaking audience, which greatly narrows its scope of application.

The issuance of English-language queries by Yandex and Google is fundamentally different. Google is more universal; you can work with it in any language and the quality of output is at the highest level.

To summarize, it can be stated that Yandex search engine success, not at all in the merits of the service he offers, but in the energetic advertising campaign and state protectionism. Subjectivism often plays a determining role when choosing a specific search engine; here, what is considered ideal is not what searches for information more effectively, but what which is “more beautiful” and better advertised. To a large extent, the popularity of Yandex still rests on the banal ignorance by many users the fact that their usual search engine is by no means the only one on our planet.