Statistics of Yandex, Google and Rambler queries. How to view search query statistics Frequency of Yandex search queries

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Free search statistics and word selection service from Yandex. The service was primarily created for evaluation by Yandex Direct advertisers. But later, it became a tool for SEO optimizers.

Why do you need Yandex Wordstat?

How it will help:

  • Selection of effective keywords for a contextual advertising company or for search engine promotion of a website (semantic core).
  • Traffic forecast, estimation of the frequency of impressions of key phrases and the niche as a whole.
  • Assistance in developing the site structure.
  • Identifying trends by phrases.

How to work with the service?

To work with Wordstat you need registration in the service by email or via social media. If you already have an account in other Yandex services, then you can use it to work with word selection.

Login (upper right corner) > Register

By Words Tool

When you log in, you will see the By Words tool by default.

  1. Query input field- in this line we enter the word or phrase for which we want to see data.
  2. Service tools- display of words by region and history (trend) of the request.
  3. All regions- select the region for which statistics will be displayed.
  4. Platform- selecting the platform for which statistics will be displayed.
  5. Last update- date last update data in the service.
  6. Left column of Wordstat- a list of queries is shown, which contains the word or phrase entered in paragraph (1).
  7. Right column of Wordstat- shows a list of phrases that people who entered our word or phrase could still be looking for.

Let's take a closer look at how the left and right columns of Yandex Wordstat work.

Left column

The left column displays all phrases that contain our entered query.

For example, we enter the query Yandex Wordstat. All phrases that contain our query will appear to us, and the order of the words will not matter.

This must be remembered! The number opposite the request is the number of impressions of this phrase per month, and not the number of clicks on this phrase! For example, if we go to the search engine https://www.yandex.ru/, we type the phrase Yandex Wordstat and click find - this will be 1 impression for this phrase.

The number displays all requests included in it.

For example: In the number of impressions 60,897 on request wordstat yandex includes all queries below that contain the phrase Yandex Wordstat or wordstat yandex word order doesn't matter.


And the number of impressions was 2295 for the phrase Yandex Wordstat key includes the number of impressions for the phrase Yandex Wordstat keywords.


If we click on the phrase Yandex Wordstat key, then we will make sure of this. We will be shown all the phrases that are included in this request.

This is the basic principle and logic of the “By Words” tool and the left column of Wordstat. For a more expanded display of statistics, there are word selection operators.

Impressions are also called frequency (frequency). That’s exactly what they say, the frequency of the phrase Yandex Wordstat is 60,897.

Main operators of Yandex WordStat

There are two main operators:

  1. Exclamation mark.
  2. Quotes.

They can also be used together with each other. Let's look at the essence of using each operator using the example of a simple request.

Exclamation mark

By writing it before the word! you fix the ending of words preceded by a sign ! .

That is, by writing !buy!phone, the displayed impressions will no longer include inflections of words, for example: telephones, bought and other changed endings and inflections of words preceded by!. But these shows include all the phrases that I have the exact spelling buy a phone, for example, these impressions include the following queries: how to buy cellular telephone, where to buy a phone, etc.

The exclamation point only records the exact spelling of the words in front of which it appears.

Using the basic “Exclamation Mark” operator, the user can view the results for a specific query without any inflections of one or more words contained in the phrase.

Quotes


By entering a phrase "buy a phone" in quotes, you will see the number of impressions of only this request without any other additional words, that is, this request may include phrases: buy phones, buy phones, bought a phone, etc. This no longer includes other additional words, for example: how to buy a phone, where to buy a cell phone, etc.

The value in quotation marks is called phrase frequency.

Using the Quote + Exclamation Mark Operators Together


Having written " !buy!phone", you will record both the query itself and the endings of the words. Thus, you will find out the exact frequency for a specific request without additional words, allowing you to predict the number of transitions for this request. But remember, the number of impressions is not the number of transitions, so this is only approximate data, you also need to understand that the number of clicks decreases depending on the site’s position in the search engine results for a given request.

The value of the quotation mark + exclamation mark is called the exact frequency.

Additional Operators

There are 5 more main auxiliary operators that open up even more opportunities in Yandex Wordstat:

  1. Operator "Plus". To use it, specify the symbol + . It helps to find search queries that contain stop words, such as conjunctions, prepositions, etc.
  2. Square Brackets Operator. Symbols are used with a key phrase written between them. With its help, the arrangement of words in a phrase is recorded, that is, they remain in the order in which you wrote them. The operator is relevant when you need to analyze the popularity of similar phrases for various queries.
  3. "Or" operator. Used with symbol | and is important for the prompt selection of semantics for a web page, as well as in the process of comparison or “shift” in the statistics of certain phrases.
  4. Operator "Minus". To use it, write the symbol - . It removes, if necessary, queries containing words that are unnecessary for studying statistics.
  5. Operator "Grouping". Characters are indicated () , inside which the above operators are written in order to use them together.

Examples of using operators

We present below examples of the use of all the above operators, both basic and additional.

"Plus"

We are shown all the words where the word is contained Job and preposition on. The operator +, as it were, fixed the preposition on.

"Minus"


We are shown all queries containing the word window but there is no word price.

"Square brackets"


We recorded the exact spelling of words with an exclamation mark, with quotation marks we recorded only the words written between them, and with square brackets we recorded the order of words.

"Grouping" and complex query

Another convenient function provided by the WordStat service. It allows you to set the length of queries (2, 5 words, and so on) with the inclusion of keywords and parse them. This feature is especially useful in cases where a webmaster is working on a site dedicated to a very popular topic and, having collected the maximum number of pages, cannot get all the search phrases related to this niche.

On a note. Statistics Yandex Wordstat, when analyzing one request, produces a maximum of 41 pages, but it often happens that there are many more phrases for a request, and not all of them can be seen.

To collect all phrases whose length contains 3 words, the following construction is used: "Samsung Samsung Samsung"


By asking such a query, you will not collect the maximum number of pages of search phrases of different lengths, but 41 pages of only 3-word phrases containing the keyword “Samsung”. If you analyze queries step by step, the length of which is from 2 to 7 words, then you will be able to collect absolutely all the statistics for the word Samsung.

Right column of Wordstat

Shows what else people searched for when they entered this request shoes.

Request history


The “Request History” tab was created to study the dynamics of requests over the past 2 years, as well as determine their popularity depending on the season. For example, find out how consumer interest in a model changes Samsung Galaxy S9. There are chart settings for weeks or months, and there is also the ability to filter the device view, for example, displaying only on smartphones.

Absolute value– this is our actual value of impressions in certain periods of time.

Relative value– this is the ratio of the absolute value (impressions) to the total number of all impressions. This indicator shows the popularity of a given query among all other queries.


It is impossible not to mention such a function as obtaining the request frequency in a specific region. The ability to separate the total search frequency by region allows you to analyze how often a certain phrase is entered by users in a particular region, and how popular it is there.

So, a query containing the words "buy" And "Sochi" most often entered by residents of the city of Sochi, and this is logical. However, delving deeper into the capabilities of this function, you can discover much more unexpected results.

Yandex Wordstat Assistant

For convenient use of Yandex Wordstat, there is a special browser extension called Yandex Wordstat Assistant.

After installing it, a special window appears in your browser into which you can add keywords from Wordstat. Added words are marked in gray. The list of words can be copied and sorted.

Video instructions on how to use Yandex Wordstat

Conclusion

The free Yandex WordStat service is the most important tool for SEO specialists and Yandex Direct advertisers. It allows you to study in detail the statistics of search engine queries and analyze the selection of words in order to attract more target audience to the promoted site. Today we have studied all the most important functions of the service, the successful use of which will help you make your resource more visible and bring it to the leading positions in search engine results.

You can find out Wordstat frequencies manually, but this is time-consuming and inconvenient. To speed up work, there are parsers: desktop programs, browser extensions, cloud services and scripts. They are all similar - there are only differences in the nuances of work. Our own appeared in the PromoPult system. Let's figure out how it works and why it is better than its analogues.

Main features of the Wordstat Parser in PromoPult:

  • mass check of frequencies from the left column of Wordstat for specified phrases;
  • loading phrases as a list or using an XLSX file;
  • the ability to parse frequency in any Yandex region;
  • taking into account the type of match when parsing (operators " phrase«, «! phrase" And [ phrase]);
  • saving all reports in the cloud.

Service features:

  • unlimited number of search queries when checking at one time;
  • collecting frequencies online - no need to install software;
  • no need to create fake accounts in Yandex specifically for parsing or risk your own accounts;
  • no need to use proxy servers or enter captcha;
  • summing up frequencies in the report for specified regions or breaking them down for each region;
  • high parsing speed;
  • convenient for subsequent processing report in XLSX format.

A little theory: why know keyword frequencies?

The main reason why frequencies are collected is traffic forecasting. Knowing how many times users were interested in a certain phrase, you can roughly calculate how many clicks the site will receive if it occupies the Nth position in the search.

How it works in practice:

  • you have created a list of key phrases that you plan to promote;
  • For the phrase by which you plan to evaluate traffic, determine the frequency (for example, “ buy an ottoman in Moscow"- 2852);
  • you will find out the CTR values ​​depending on the position in the search (approximate data on the distribution of CTR can be found in open sources, but if your site has been running for at least several months, then more accurate data is available in the “Search queries” / “Query history” / indicator report : “CTR on positions, %”);
  • make a traffic forecast for the TOP 10 (to do this, multiply the frequency by CTR and divide by 100%; for example, if the CTR of positions 2-3 is 25%, then the forecast traffic upon reaching this position is: 2852 * 25/100 = 713).

The second reason to collect frequencies is weeding out “junk” phrases. These are phrases whose frequency tends to zero, and there is no point in including them on existing pages(and even more so create new pages for them).

Which phrases are considered “trash”?? It all depends on the topic. For example, if the topic is narrow, there is little traffic (for example, for the keys “ purchasing an MRI machine" or " Vertu repair"), and each user is worth his weight in gold, then you can leave phrases with a frequency of 1. For mass-market stores, requests with a frequency below 5 are eliminated. And for information sites, a frequency of 10-20 may well be the lower limit. The main thing is not to overdo it with removing unnecessary phrases, otherwise there is a risk of losing traffic for low-frequency queries, which sometimes amounts to 70-80% of total traffic.

Another reason to clarify frequencies is building a hierarchy of queries on a page. More frequent queries are added to Title and H1, and for less frequent queries, sections and subsections are formed.

Promote your site automatically? With the SEO module from PromoPult this is real! Internal optimization, link building, content filling - all this is automated in a couple of clicks. All you have to do is control the result. Ready? !

One of the most popular modules in Rush Analytics is the Yandex Wordstat parser, and this is no coincidence. When collecting the semantic core, it is necessary to know exactly the frequency of the collected queries in order to correctly prioritize promotion and get rid of “garbage” and null queries. Often the task is to break through several tens of thousands of requests for frequency in Yandex, but this is not an entirely simple task for self-written Wordstat parsers and desktop programs, and here’s why:

  1. Yandex Wordstat has good protection against parsing, for example, banning IP addresses from which parsing is carried out and throwing out captcha in response to requests from bots. To effectively collect data from Wordstat, you need an effective algorithm for connecting IP addresses and other tricks
  2. To parse a large amount of data using desktop programs, you will need many IP addresses (proxies), which Yandex easily bans if the connection algorithm is not optimal, and proxies are not a cheap pleasure
  3. Also needed for parsing automatic introduction a large number of captchas (for example, connecting Antigate for this task). This factor, if the parsing algorithm is not optimal, can make the parsing itself unprofitable, since the cost of the captcha will be prohibitively high
  4. Most desktop programs do not have protection against data loss during collection. So, for example, having collected half the data and spent money on it, if the parser fails, you risk not only not receiving the remaining data, but also losing the data already collected

Parsing Yandex Wordstat in
Rush Analytics

Taking into account all the difficulties that may arise when parsing Wordstat, we made our Wordstat parser as fast, convenient and resistant to maximum number problems related to parsing:

If you need high-speed collection of Yandex Wordstat frequencies, Rush Analytics is the best solution, especially if you need to collect large amounts of data. For users who need to collect more than 100,000 requests per month, individual conditions are provided, just write to our support at

Before you do anything on the Internet: create a website, set up an advertising campaign, write an article or a book, you need to see what people are generally looking for, what they are interested in, what they enter in the search bar.

Search queries ( key phrases and words) are most often collected in two cases:

  • Before creating the site. In this case, you need to collect as many keywords as possible to cover your entire area. After collection, search queries are analyzed and based on this a decision is made on the structure of the site.
  • To set up contextual advertising. Not everyone chooses for advertising, but only words by which one can determine interest in a product or service, preferably active interest expressed in the words “buy”, “price”, “order”, etc.

If you are going to set up contextual advertising, then .

And below we will look at how to collect statistics on search queries in popular search engines, as well as little secrets on how to do it better.

I’ll immediately add that I myself use paid services, because for free it takes a very long time to collect the amount of data that I usually need for promotion and setting up advertising. But when you need to quickly look at a request, these methods are also suitable.

How to view Yandex request statistics

The Yandex search engine has a special “Word Selection” service, located at http://wordstat.yandex.ru/. It is very simple to use: we enter any words and usually, in addition to statistics on these words, we also see what we searched for along with these words.

It is very important to understand that statistics for shorter queries include statistics for all detailed queries with these words. For example, in the screenshot the request “query statistics” includes the request “Yandex request statistics” and all other requests below.

The right column displays queries searched by people who searched for the query you entered. Where does this information come from? These are queries that were entered before or immediately after your query.

To see the exact number of requests for a phrase, you need to enter it in quotation marks “phrase”. Thus, the specific query “query statistics” was searched 5047 times.

How to view Google search query statistics

Recently, the Google Trends tool has become available for Russia; it is located at http://www.google.com/trends/. It displays the most popular search queries recently. You can enter any of your queries to evaluate its popularity.

In addition to the frequency of queries, Google will show popularity by region and similar queries.

Second way to see the frequency of Google search queries is to use the service for advertisers adwords.google.ru. To do this you need to register as an advertiser. In the “tools” menu, you need to select “Keyword Planner” and then “Get query statistics”.

In the planner, in addition to statistics, you will find out the level of advertiser competition for this request and even approximate cost click if you decide to advertise too. By the way, the cost is usually too high.

Mail.ru search query statistics

Mail.ru has updated a tool showing statistics of search queries http://webmaster.mail.ru/querystat. The main feature of the service is the distribution of requests by gender and age.

It can be assumed that the Yandex word selection service also takes into account requests from Mail, because V this moment search system Mail.ru displays Yandex advertising, and the service is mainly aimed at advertisers. Previously, by the way, Google ads were shown in Mail.ru.

In addition, you can use this trick. The approximate distribution of the audience between search engines is as follows: Yandex - 60%, Google - 30%, Mail - 10%. Of course, depending on the audience, the ratio may change. (For example, programmers may prefer Google.)

Then you can look at the statistics in Yandex and divide by 6. We get the approximate number of search queries in Mail.ru

By the way, the exact distribution of the audience between search engines for February 2014 can be seen in the screenshot below:

Rambler request statistics

From the graph above you can already see that the Rambler search engine covers only 1% of the Internet audience. But nevertheless, they have their own keyword statistics service. It is located at: http://adstat.rambler.ru/wrds/

The principle is the same as in other services.

Even fewer of our compatriots use the Bing search engine. And to see keyword statistics, you will have to register as an advertiser and understand the instructions in English.

This can be done at bingads.microsoft.com, and request statistics can be viewed at the stage of creating an advertising campaign:

Yahoo Query Statistics

In this system, as in the previous one, you need to register as an advertiser. You can view search query statistics here http://advertising.yahoo.com/

How to view YouTube search queries

Youtube also has its own search query statistics, which is called the “Keyword Tool”. It is mainly intended for advertisers, but you can use it to add suitable keywords to your video.

And it looks something like this:

Bottom line.

We reviewed all popular search query selection systems. I hope you find this review useful for writing articles, creating websites, or setting up advertising. If you have any questions, ask them in the comments.

All you need is a Yandex email account. Registration only takes a couple of minutes.

Selection of key phrases

By default, Wordstat searches by words. Enter a keyword into the search and click “Select.” You will see different queries with this word and its word forms.


To the right of each is frequency. Its value is based on data for the last 30 days and takes into account searches in Yandex.

Important points regarding frequency:

  • It shows not how many times a query is entered into the search bar, but how many times a Yandex.Direct ad appears for this query;
  • It is an error to sum impressions across all variants, since they are included in the total in the first row;
  • Indicators are sometimes inflated and do not always reflect adequate demand. The reason is that the owners regularly monitor their sites. This is also the work of services for checking positions, promotion behavioral factors, grouping search queries.

Wordstat offers filters by device:

The service automatically takes into account all cases and numbers and breaks phrases into words. So, for the query “bow tie”, both “how to tie a bow tie” and “buy a bow tie + in Moscow” come up.

Wordstat also picks up words that users entered along with the current query:


If you have a single product that differs in size and color, as in the example above, the right column displays different variations. If the request is more broad, usually related to the service industry, you will see options that are not directly related. For example, search results for the phrase “Apartment renovation”:


This is your chance to find out:

  • How potential customers seek to solve a problem or satisfy a need, and how they turn to a search engine to do so. It is useful to take this into account when the main keyword does not provide wide coverage;
  • Additional interests of the audience (what products they still buy, what they are interested in) to create custom characters;
  • What phrases should you use to search for near-target traffic in order to advertise in YAN.

If you click on any phrase, it appears in the search bar - and the service displays the predicted number of impressions per month for it.

Under the results - go to next pages issuance. Unfortunately, you can't get to the end with one click. You need to turn each page using the “Next” button.

For super popular queries, the service does not show data beyond the 40th page. For example, there are over 32 million searches for the phrase “download torrent”.

Exit - third party solutions for parsing. The most popular: Key Collector, YandexKeyParser, Yandex Wordstat Helper and Yandex Wordstat Assistant extensions (about them at the end of the article).

How to clarify your request

Operators help you search for phrases by different types compliance. Compare the number of impressions:

  • Shirokoe - bicycle repair - 10,519 impressions per month;
  • Phrasal - “bicycle repair” - 631 impressions per month;
  • Accurate (fixation of completion) - “!repair!bicycles” - 456 impressions per month.

For greater semantic detail of the results, there is an auxiliary syntax:

  • The minus excludes phrases that contain this word. For example, for the query “children’s bow tie,” Wordstat will not show phrases like “buy a children’s bow tie,” “children’s bow tie sizes.”
  • Plus means that it is required for issuance. This is especially true for short prepositions and conjunctions, which Yandex sometimes ignores. When you enter “famous scientists from Russia”, in the list we see both “the most famous scientists of Russia”, and “famous scientists of modern Russia”, and “famous women scientists of Russia”. And for “famous scientists + from Russia” we get only what we are looking for.
  • The exclamation mark ensures exact entry (preserving number and case, as in the query).


  • The (|) operator adds synonyms. “Buy (blanket|plaid)” are two requests in one: “Buy a blanket” and “Buy a blanket.”


  • The operator fixes the order of words in the query. Compare the statistics and understand which option is used more often:


  • Fixed number of words. This is useful for popular topics, when collecting the first 40 pages does not allow you to get all the search phrases. Option two:


When the main query is two-word and 4-word options are needed, we write like this:


Popularity of the request by region

Wordstat sorts results by geography. Click “All regions” and mark the ones you need:


There is a Quick Select option for four frequently used options.

The “by region” checkbox helps assess the popularity of a query in a specific region or city. More than 100% is increased interest:


If necessary, you can see the frequency of use of words on the world map:


Determining the seasonality of a request

The Query History function shows dynamics based on data for the last two years.

Issues for most topics depend on the season. If Wordstat does not have the required semantics, it may appear in the search results when the corresponding season arrives.

When you search for “news” or “where to go,” you constantly receive different lists.


By default, the graph and table appear for months, but you can switch to weeks. They contain absolute (the number of impressions on request) and relative values ​​(its ratio to the total number of impressions in Yandex).


One more trick. By sharp jumps in a short period, you can identify the increase in impressions by webmasters. A characteristic sign is that in a single short period the phrase gains thousands, in the rest - 0.

So, now you know how to get semantics from Wordstat, refined by meaning, geography and seasonality. Next, we’ll look at what to do with them and how, using an example. Namely, we will select syntax from real service data.

Selection of semantic core

According to experts, manual parsing in Wordstat yields 30-40% of all phrases. But considering that the service is free, this is very good. Additionally, you can generate keywords by search tips and using other tools.

Example: demand for wooden windows.

Algorithm

1) Determine how users formulate a request. Open wordstat.yandex.ru and enter the phrase:


There are too many results. Working through them manually will take a lot of time. Moreover, among them there are irrelevant ones - “windows in a wooden house”, “wooden frames”, “do-it-yourself wooden windows” and the like.

The wording needs to be clarified. First of all, let’s get rid of the “garbage” using negative keywords: house, trim, do-it-yourself, old, blinds, how to insulate, sweat.

2) We configure the region - the city of Perm - and the type of devices from which potential clients log in. Let's say we are interested in all users, since we are going to launch campaigns on mobile and desktop:


3) Determine target demand. To do this, we select relevant options from the search results and enter them into Excel spreadsheet across different segments.

Ideally, you need to work through all the pages to take into account all the nuances and create a more complete picture of the needs of the target audience. For simplicity, let's look at the first example:


In the screenshot, the phrases that we are excluding because they are not suitable are indicated in gray.

4) We look through similar phrases. Some of them fall into the target demand, for example:

You can also look at the second column for the suitable words that you identified in paragraph 3 and complete the table.

As a result, we get a certain number of keywords. Parsing in Wordstat is not enough. The semantic core can be expanded using more complex paid and free tools. In addition, they automate further work with the Wordstat service.

Examples:

  • KeyCollector allows you to collect keywords, determine the competitiveness, cost and effectiveness of keywords;
  • Keyword parser "Magadan" (1,500 rubles, also offers free version). The advantage is convenient automatic collection, analysis and processing of statistics;
  • AllSubmitter (module “keyword selection”).

Extensions for working with Yandex Wordstat

Entering separate queries for each phrase is a huge waste of time. But there is no escape from this. But there are solutions that will significantly simplify and speed up working with the service.

Yandex Wordstat Helper

Supported Google Chrome And Mozilla Firefox. Helps you select keywords without endless switching between windows and other inconveniences, like in Excel or Google Docs.