How to promote yourself in Yandex. Promotion in Yandex Maps and Google Maps. Why is it beneficial to use crowd marketing?

Hi all! In this article I present to your attention a 100% working case for driving a website into the TOP 3 of Yandex with virtually no material costs, i.e. almost free. In light of the fight against spam and purchased links, recently it has become much more difficult to promote sites in Yandex, and in other PSs too. 100,500+ articles have been written on this subject, all pouring from empty to empty the same assumptions and statements. So to speak, one wrote it, the rest rewrote it without thinking, and here you have public opinion on this matter. Is it so? Let's dispel this myth together and see how it really is.

A short introduction, and then everything is brief with pictures and point by point. So, like many SEOs and webmasters, I have my own projects in addition to client projects, which also bring in good income. In my case, this is income from affiliate programs. For one of these affiliate programs, I wrote 4 articles, tailored them to different keys, and after a couple of months the whole thing began to generate income. Naturally, I tracked positions and sometimes looked at competitors in the search results. And then, at one fine moment, a site appeared in the Yandex search results and actually came out on top. Those. pushed me according to the most “fat” queries.

I had an affiliate program to attract users to the InstaPlus service. Accordingly, the request is registration in instaplus. Below, in the picture you can see Yandex output for this request. In the first position is the service itself, then this friend and then only me, although before I was in second place.


Yandex TOP-3

I can’t say that I don’t care and that, like, everyone earns as much as they can... No, this really puzzled and stressed me. Many people decide to earn extra money on the Internet. To do this, they work tirelessly, compose useful texts, draw beautiful pictures, do everything as indicated in the “Recommendations for creating websites” from Yandex. And someone decides to go “Against everyone” and do everything their own way minimal costs and ignoring all recommendations. And so, after some thought, I decided to analyze this site and see how he did it. After a more or less in-depth audit, I was really blown away! All common truths collapsed in an instant. I even respected the person who did it. I could keep quiet and use this method to put forward commercial requests to the TOP of Yandex, but I consider it my duty to burn the topic to tell you how it all works. Let's go point by point.

Website promotion in the TOP of Yandex

Buying a domain name

Everything is simple here, you need to select it as close as possible to the request Domain name. As you can see, my friend didn’t bother for a long time, but simply added reg to the domain name of the service itself - instaplus-reg.me. Here he had to spend money. According to RU-CENTER, registering a domain in the .ME zone costs 790 rubles.

Hosting and website creation

At this stage I may be wrong about the prices, but I think everything here is free. He created a free demo site based on the website builder simple-different.com/ru/. At most, you had to fork out money for hosting, but there are a lot of options on how to do it for free. With the site itself, content and design, everything is simple. The most difficult thing is the registration form, it takes about 15 minutes to set up;). The rest is a matter of technology, a simple copy-paste of materials from the donor’s website, for those interested, here is the link - https://instaplus.freshdesk.com/support/home. This is the first violation of the Yandex commandments for webmasters - “Create sites with original content or services.”

In terms of internal optimization, everything is simple, minimal robots.txt and sitemap.xml. 301 redirect from www to without www is present. Double home page is present, but apparently no one cares. The meta tags are filled in, see the screenshot below.


How to promote a website in Yandex yourself

In principle, that’s all there is to creating a website. You can do it in 30 minutes.

External website promotion

I bought (rented), I can assume that there are 9 pieces of excellent and inexpensive SEO links, see screenshot.

How to promote a website in Yandex for free

The analysis of external links was carried out using the service. All links such as “likes” Yandex are placed in footers and sidebars (see screenshots)

Link from sidebar
Footer link

And so on for all the links. This is the second, malicious violation of Yandex rules - the use of SEO links. Read about SEO links and find out. what they are can be found by following this link https://yandex.ru/support/webmaster/yandex-indexing/algorithm-minusinsk.html.

Bottom line

As a result, in just a month this site is in the TOP 3 for queries: etc. Cool! People flocked to register on the service, they paid money to the service, and the service deducted referral fees. Easy Money!

So, as I see, Yandex recommendations do not work at all. Nothing changes and with the help of simple methods it’s easy to push any GS into the TOP. It's a shame for other people who actually work. But I’m also happy for this comrade, really well done, he bent everyone over 😉

The new Yandex algorithm works based on a neural network. It learns from examples of user queries and selects answers based on the meaning of the text on the page. This means, in particular, that it will be much more effective at working with non-standard queries when users themselves are not sure what the name of what they want to find is called.

So, you can ask a query, for example, “a film where a blind man drove a Ferrari” - and Yandex will return Kinopoisk with the film “Scent of a Woman”.

In addition, the algorithm also works with pictures. It analyzes the content of the image and selects the required option based on it, and not just from the description in the tags. This completely changes the ranking, and many optimizers are worried about how website promotion in Yandex will transform. We tried to understand what the changes threaten.

Consequences of "Korolev"

Our experts Denis Shubenok and Mikhail Volovich told how the new algorithm will affect search engine promotion, and how it will now be possible to promote a site in Yandex.

How can a new algorithm affect SEO?

Mikhail Volovich: The cutting edge of the new algorithm, like Palekh before it, is directed in a completely different direction - in a sense, the opposite of SEO. Yandex mainly focuses on non-trivial queries for which there are no obvious relevant answers (as in the case of the film where a blind man drove a Ferrari). And SEO deals with those queries for which there are thousands of ideal answers. Because hundreds of optimizers and webmasters created a special page on their websites for each individual request you made, and then worked diligently fine tuning its relevance. In this commercial zone, search engines solve completely different problems. There is no need to search for relevant answers, or even choose the most relevant one. Here, among hundreds of fairly relevant candidates, you need to choose the best one according to some other, for example, commercial criteria.

However, “Korolev” is not an additional search module, but a change in the entire algorithm, starting from the very early stages of the preliminary selection of candidates for ranking. Therefore, it will one way or another affect all requests, including those in the commercial zone. We are likely to see some changes in the weights of commercial and text factors, although they are unlikely to be global. Promotion under Yandex as a whole will not change.

Who should expect changes and what?

Denis Shubenok: So far, no one knows how exactly the algorithm will affect the search results of specific sites. It was launched two days ago, and during this time the results are impossible to track. Especially considering that Korolev works on the basis of a neural network, which accumulates data and adjusts the work with each request. We have now started collecting information on all our projects, and in about a month we will be able to write a detailed report on how promotion in Yandex has changed, if it has changed.

As we currently assume, there will be no important changes. But we can expect some redistribution of traffic towards large sites. Korolev is designed for complex, mostly low-frequency information requests, and sites that can afford to create a lot of content will benefit from its work.

Is it so important now to collect a semantic core?

Mikhail Volovich: Search engines, willingly or unwillingly, shape the Internet. In the ecosystem formed by Yandex and Google, all your competitors create a perfectly relevant page for each query that interests you. Even if Yandex’s ideas about relevance change greatly after “Queen”, which is unlikely, competitors will not go anywhere and will quickly adjust their pages to the new ideal of relevance. Of course, you may get lucky and, due to some requests, your site will take off on its own. But the rest will still have to be worked on.

I’m afraid that for SEO the name “Korolyov” will turn out to be symbolic not at all in the sense that Yandex had in mind. This is the city on Yaroslavka that is impossible to get to without traffic jams.

Will traffic increase due to associated requests?

Mikhail Volovich: Hardly. But you will need to pay close attention to query clustering. One of the innovations announced by Yandex is taking into account the “semantics” of other requests that lead to this page.

Yandex is the No. 1 search engine on the RuNet. For many years, it has held the lead in terms of audience size on the Russian-language Internet among all search engines. If you manage to raise your site to the TOP of Yandex search, you will be able to attract more quality traffic than from Google or any other search engines.

Yandex ranking algorithms accurately build search results based on the region from which the request came. This gives you an influx of targeted customers from your city. The user will always be able to find you and make a purchase. By working on SEO promotion of your website in the TOP of Yandex, you will significantly increase its effectiveness by attracting an interested audience.

Stages of work

1. Drawing up a promotion strategy

As part of the search engine promotion of websites in Yandex, we develop an individual strategy for each project in accordance with the customer’s goals to achieve best result. You are getting:

  • target audience analysis;
  • study of major competitors;
  • demand forecast;
  • identifying ways to get the most out of your investment;
  • compilation of a semantic core and clustering of queries;
  • other necessary work.

2. Technical optimization of the site

We eliminate technical errors of the site for maximum indexing of the pages of your resource. You are getting:

  • adjusting robots.txt and sitemap;
  • mirror adjustment;
  • troubleshooting site errors;
  • redirect setup;
  • checking the correct operation of 404 errors;
  • other necessary work.

3. Text optimization of the site

We create texts for your website that will be of interest to users. Our copywriters take into account the requirements of new search engine algorithms and write texts according to the principles of LSI (a method of indexing text content in which topic-related lemmas, synonyms of keywords, and so on have weight). You are getting:

  • drawing up technical specifications for texts and meta tags;
  • development of meta tags;
  • writing unique and interesting texts;
  • other necessary work.

4. Improved usability

We make the site as user-friendly as possible so that more and more site visitors want to become your clients. You are getting:

  • creating convenient internal linking (linking internal pages site);
  • optimizing page loading speed;
  • selection of easy-to-read font, text color and page background;
  • other necessary work.

5. Study of commercial factors

Yandex takes into account the quality of presentation of goods or services on the website. Based on an analysis of competitors in the TOP 10, we determine commercial factors that are significant for sites in your niche in order to increase the number of conversions. You are getting

  • adding a contact page;
  • directory structure optimization;
  • details of product cards or a more complete description of services;
  • providing information about payment and delivery;
  • placement of other commercial elements on the site.

6. Mobile SEO

  • We create a website version adapted for any device for better ranking in mobile search results. You are getting:
  • creating an adaptive version of the site;
  • optimization for mobile devices;
  • Maximum simplification of the ordering and payment process;
  • promotion mobile version site.

You will also receive

We work with additional Yandex services to provide additional traffic.

  • We monitor the indexing of website pages using Yandex.Webmaster tools
    This allows you to know exactly when a search robot visits the pages of your resource, which ones it indexes more often, and which ones less often. Based on this information, we make adjustments to the initial strategy and change promotion methods if necessary.
  • We indicate the regional affiliation of your resource using Yandex.Webmaster, Yandex.Directory and Yandex.Catalog
    This increases the efficiency of regional promotion: the search engine determines that the site belongs to a specific region/city (Moscow, Ryazan, St. Petersburg or any other), so that users from your city find your resource by entering the query they are interested in in the search bar.
  • We improve snippets using Yandex.Catalog, the “Products and Prices” service, micro markup
    Such snippets will attract the attention of users: they contain all available extensions and additional information.
  • We install a Yandex.Metrica counter to evaluate traffic and analyze user behavior.

We collect statistics on the depth of page views, bounce rates, targeted actions, popular products and other information in order to make timely changes to the technical side of the site or content and thus increase conversion.

The share of this search engine in the Russian segment of the Internet is more than 50%. Every day the system processes millions of user requests and helps make hundreds of thousands of transactions. Search engine promotion of a website in Yandex guarantees a significant share of the success of any company. Contact Demis Group and you will receive targeted traffic to your website from the TOP 10 search results!

Features of search engine promotion of websites in Yandex

The first thing to consider when working with the Yandex search engine is the longer indexing period compared to Google. Be prepared that it will take quite a long time before new articles and links are taken into account for ranking purposes.

When ranking, Yandex pays great attention to the quality of the resources themselves. Even a well-optimized website with SEO-relevant content may rank far below the TOP 10 because the search engine considered the information on it to be of insufficient quality. Nevertheless, traditional search engine promotion methods remain an important component of developing a website for Yandex.

Let's consider the main factors that help promote a website to the TOP, and indicate their features when working with the Yandex search engine.

Technical optimization and its impact on website promotion in Yandex

Identifying and eliminating technical errors and setting up correct operation are some of the main stages of resource development. Incorrect actions may lead to its exclusion from the index. search engine and, as a result, negate all other promotion results. Yandex itself gives the following recommendations for technical optimization:

    Reduce the use of redirects to a minimum. Excessive automatic redirection will significantly complicate the site indexing process. Use them only if page addresses change for technical reasons. In this case, you only need to use 301 redirects.

    Set up a proper 404 response for non-existent pages. It is unacceptable to replace a classic page with a 404 error with stub pages with a 200 response. Such pages are perceived by the search engine as real, and it does not remove them from the index, which leads to slower indexing of useful content.

    Debug and monitor the operation of the site engine. Often sites fall out of the search engine index due to problems associated with the engines of these sites. For example, the most common mistake- the appearance of a large number of duplicate pages due to incorrect setting scripts. It is expressed in the fact that the same pages have different addresses when you go to them from different sections of the site. The abundance of duplicates leads to a decrease in the site’s position or its exclusion from the index.

    Develop and maintain a clear structure on the site. Each document must belong to a specific section. This will not only simplify indexing and help more effectively promote the site in the TOP of Yandex, but will also give users the ability to easily navigate. Try to navigate through standard format HTML markup - tag ‹A›. If the site uses other technologies (JavaScript or Flash), duplicate all links implemented through scripts in regular text. This will greatly simplify site indexing.

    For large websites with many pages, it is recommended to use a so-called sitemap. This is a special service file with information about the pages of the site. Yandex allows you to upload a sitemap through a special service for webmasters - Yandex.Webmaster.

    Use the Robots.txt file to limit the indexing of service information, as well as duplicate pages and automatically generated pages (for example, search results) of the site. The abundance of such pages significantly reduces the speed of indexing the main content. You can check whether the file is filled out correctly using a special service.

    Use only static pages that do not contain a session ID. It is better if such pages include information about what is on the page (for example: www.sait.ru/katalog_tovarov). This will allow users to navigate your site more easily.

Content optimization and its impact on website promotion in Yandex

Recently, Yandex has stepped up its fight against different types spam on pages and increased requirements for content quality. The main requirements for the site content are:

  • uniqueness;
  • relevance;
  • usefulness for the user.

Of course, the relevance of the content still plays a big role. But now it’s not enough just to add to the text keywords. Even properly optimized text will not have the desired effect if users find it uninteresting.

Understand whether users find necessary information or not, allows a special statistics service - Yandex.Metrica. This tool makes it possible to conduct a comprehensive assessment of the resource and identify the main problems based on the reactions of real visitors.

So, for example, if the bounce rate of a page is high, it means that users are not finding the answer they were expecting and the page needs to be redesigned. In this case, the problem may not be so much the low quality of the content as the form of its presentation. Simple text, lack of illustrations and infographics can negate all the copywriter’s efforts to write interesting material.

The impact of links on promotion and new ranking factors

At the beginning of 2014, Yandex abolished the influence of the link component in a number of topics. This marked the beginning of a new era in website promotion. Now resources related to the commercial sector are evaluated according to a number of additional criteria that are designed to determine the level of trust on the part of the search engine. These factors include:

  • availability of complete information about the company, including details;
  • availability of complete contact information;
  • regular updating of the news section;
  • availability of certificates;
  • Availability of information about delivery and various payment methods.

This information allows you to assess the reliability of the company and not rank sites that could potentially harm Yandex users.

Behavioral factors

When working to improve this indicator, you should first of all pay attention to usability. Yandex experts themselves say:

“The site should not only respond to the user’s request, but also present information in an accessible and easy-to-read form.”

Users will return again and again to a site that is easy to use and provides information in an understandable way.

Regionalism and personal search: turning new trends to the benefit of promotion

With each ranking algorithm update, more and more attention is paid to search personalization. At the first stages, this was manifested in the creation of a separate issue in each region. For example, for the same request, a user from Moscow and a user from St. Petersburg saw different sites on the Yandex search page. Now this is the issuance setting for everyone individual user based on an analysis of his preferences. Remaining true to its mission - “to help people solve problems and achieve their goals in life” - Yandex tries to give each user an answer, taking into account not only his territorial location, but also his preferences and tastes. Which, of course, complicates the work on search engine promotion of sites under Yandex, but does not make it absolutely impossible. So, having thoroughly studied your target audience in the desired region (for example, in St. Petersburg), you can offer them exactly what they want, thereby making personal search work for you!

Helpful 1

Do you have your own business?! Are you the owner of your company's corporate website?! You have a question: “How important is website promotion in Yandex to attract more clients in your field of activity? i-Media specialists clearly believe that website promotion in Yandex is one of the most important components for running a proper advertising campaign for your business. However, there are some important features of this type of advertising.

Features of website promotion in Yandex

1. Website promotion in Yandex is a progressive process.

There is no need to wait for an instant effect after the start of promoting your project. For low-frequency queries, a noticeable effect should appear in 1.5 - 2 months, for medium-frequency queries - after 3-4 months, and for high-frequency queries after 5-6 months. And if you want to advance according to high-frequency and very highly competitive requests, then the time frame for launching your project for such requests can be significantly longer than six months.

2. The results of website promotion in Yandex depend primarily on you.

Clients who believe that the result of their website promotion depends solely on the quality of the optimization company’s work are deeply mistaken. The fact is that the algorithms of the Yandex search engine are very attentive to the architecture of your site, they track how unique the content on your site is, how often it is updated. In this regard, before you start promoting your website in the Yandex search engine, you must firmly decide for yourself that you are ready to take an active part in the development of your Internet resource in accordance with the requirements of the optimization company.

3. Do not delay the approval period.

We are not saying that after receiving a question for approval from an optimization company, you need to drop all your work and start considering the received question. We understand perfectly well that you have a huge number of things to do in your business. However, within 1-3 days you still need to allocate some of your precious time and answer questions regarding the promotion of your favorite site. After all, in the end, delaying deadlines can cost you a pretty penny.

Contact the optimization company and discuss alternative ways to resolve disagreements. At the very least, i-Media specialists are always ready to enter into an open dialogue with the client and will make every effort to find alternative ways if any problems arise. problem situations at the stage of agreeing on requirements for internal optimization or improvements to your website.

5. Don’t ask optimizers to quickly increase their link budget.

An instant increase in the volume of link mass to your site can lead to sanctions from the Yandex search engine and as a result, your site will be pessimized or even banned. SEO specialists know how to correctly and rationally work on external factors for promoting your website. At i-Media, working on external factors means not only the measured purchase of links to your project using Linkoteka, but also actively uses blogs, articles, reviews, eternal and natural links as tools for website promotion in Yandex, rationally distributing the budget provided to us Your project. Therefore, do not panic if, a month after the start of the project, you see a small increase in the link mass to your site. Time will pass and it will be sufficient. You just need to rely on the professionalism of website promotion specialists and wait a little.

Your site receives an increase in thematic link mass, which is very positively perceived when promoting the site in Yandex. One similar link based on quality characteristics can replace several of those that the optimization company will select for you on its sites. You understand perfectly well that SEO specialists are simply not authorized to communicate with your partners on this issue. Thus, your participation in working on external factors for promoting your site will be very welcome.

7. Coordinate all planned changes to the site with optimizers.

Some improvements have a very negative impact on promotion results. In this regard, if you have ideas for modifying your site, contact SEO specialists who are involved in its promotion and discuss your wishes for your site.

The above paragraphs briefly describe the main aspects of website optimization in Yandex. Convincing arguments are given that the results very much depend on the desire of the client himself to develop his favorite website according to the requirements of SEO professionals.