Information about sites will be arranged in ascending order of views.
The most visited site will be located at the end.
You will learn what these sites are and how they achieved success.

1. Amazon.com – 163 million unique visitors

What it is: An American company, the largest online store selling electronics, clothing, sporting goods and even food.
How it became successful: Amazon started with a few people packaging and shipping books. Since then it has grown and sells everything under the sun.

2. Sina.com.cn – 169 million unique visitors

What it is: A Chinese portal that brings together content generated by the media and users themselves.
How it became successful: In the early 2000s, Sina was called the Chinese Yahoo. In 2009, Sina launched the microblogging service Weibo and has 400 million users.

3. WordPress.com – 170.9 million unique visitors

How it achieved success: WordPress attracted a huge number of users by offering the simplest tools for blogging and publishing materials online. Due to its public availability, WordPress has easily surpassed other platforms that require licensing fees in popularity.

4. Apple.com – 171.7 million unique visitors

What it is: A platform dedicated to Apple products and software.
How it became successful: Apple.com combines the functions of an Apple store and technical support for users of the company's products. The site is programmed as the default home page Safari browsers, which are installed in all Apple-related products that have access to the Internet - and there are hundreds of millions of them.

5. Sohu.com – 175.8 million unique visitors

What is it: Chinese portal and search system
How it became successful: Sohu launched in 1997 as China's first search engine. Since then it has grown into a large portal that combines both a gaming portal and a real estate sales site.

6. Bing.com – 184 million unique visitors

What it is: Search engine.
How he achieved success: Bing was promoted by Microsoft, and he also put a lot of effort into making the search engine as easy to use as possible, adding a “social” sidebar to it and improving the algorithms. Additionally, Microsoft pays other websites to link to Bing.

7. Twitter.com – 189.8 million unique visitors

What it is: Platform for exchanging short messages.
How I achieved success: Since the project launched in 2009, Twitter has become the most popular place for millions of people. in a convenient way stay up to date with all world events. The presence of news agencies, politicians and experts in other fields has made Twitter a primary source for information of all kinds.

8. Taobao.com – 207 million unique visitors

What it is: Chinese online store offering clothing, accessories, jewelry, food, electronics and much more.
How it became successful: Taobao is the Chinese equivalent of eBay and Amazon and one of the largest online stores in the world. In 2003, this project was launched by Alibaba; its difference was that there was no fee for users. As a result, the project quickly turned into a giant search engine for sellers and buyers.

9. Ask.com – 218.4 million unique visitors

What it is: A search engine that specializes in finding answers to questions.
How it became successful: The project was launched in 1990 under the name AskJeeves. When its parent company IAC acquired About.com, Ask was able to add more content to its site. In essence, it is now something like an updated Google.

10. Blogger.com – 229.9 million unique visitors

What is it: Blog platform
How it got there: Blogger started out as a tiny San Francisco company that at one point found itself on the brink of bankruptcy. Google helped save the company by purchasing it in 2002.

11. MSN.com – 254.1 million unique visitors

What it is: Internet provider, web portal and search engine
How it became successful: MSN has evolved from an Internet service provider to a portal similar to Hotmail and MSN Messenger.

12. Baidu – 268.7 million unique visitors

What it is: Chinese search engine for websites, audio and images.
How I achieved success: Baidu is one of the most popular search engines in China. The company employs thousands of the best Chinese engineers who are constantly improving the quality and speed of the system.

13. Microsoft.com – 271.7 million unique visitors

What it is: A site where you can purchase Microsoft products, download software and get updates.
How it achieved success: The site became popular due to the huge number of computers using Microsoft Windows and those in need of technical support and other services provided by the company.

14. QQ.com – 284.1 million unique visitors

What it is: Chinese search engine and portal
How it achieved success: QQ.com was created with the support of Tencent as the largest exchange system in China instant messages. The company managed to attract more than 700 million active users.

15. Live.com – 389.5 million unique visitors

What it is: New multifunctional Email from Microsoft.
How it got there: Microsoft made both its email services, Outlook and Hotmail, available through Live.com. If you log into Hotmail.com, you will be redirected to Live.com. Same thing with Outlook.com.

16. Wikipedia.org – 469.6 million unique visitors

What is it: a free universal encyclopedia
How I achieved success: Anyone can post and edit Wikipedia articles, making it a popular source of information.

http://www.sqad.com

The website of the company SQAD, known since the 1970s as Spot Quotations And Data, Inc., but gradually expanded the range of its interests and services and in 2001 adopted this, already popular, abbreviation as its official name. Today the company specializes in predictive prices for advertising media, based on information about current prices and actual advertising purchases coming from the media, advertising and buying agencies. Using a special methodology, excluding random factors and comparing this information with data over the past few years, as well as taking into account emerging trends, SQAD issues forecast prices for advertising media (national and local, by time zone, by block and by program) for the coming year. At the same time, in collaboration with a number of research and rating services, the company publishes weekly already calculated comparative data (CPM, CPP and others) on various media and their individual segments, thus providing its clients with information about how much and what advertisers actually paid for.

http://www.tns-mi.com

TNS Media Intelligence (until 2000, before its acquisition by the TNS Group, known as CMR - Competitive Media Reporting) is one of the world leaders in the field of marketing information, in particular in the field of information support advertising and media business. For its 16 thousand clients, the company monitors more than 3 million brands and tracks advertising (on television, radio, in the press, on the Internet, outdoor advertising and advertising in cinemas) in 23 countries, including Russia, Ukraine, Kazakhstan, Lithuania, Latvia and Estonia . The site presents almost the entire range of products and services, systematized by type of business, including - specifically for advertising agencies, which are offered reports on advertising expenses of companies in certain sectors, tracking compliance with the release or broadcast schedule of the client’s advertising, urgent (within 3–12 hours) notification of the start of an advertising campaign by one of the client’s competitors and other services.

http://www.srds.com

Website of SRDS (Standard Rate and Data Service), which for over 85 years has maintained one of the richest databases of rates and other information on the media (press, radio and television), as well as direct marketing and, more recently, , online advertising - in total more than 100 thousand items from all over the world, updated monthly and available in print and online form on a subscription basis. The site also has a rich “collection” of calculators (with definitions and formulas) for calculating the main indicators needed when drawing up a media plan - CPM, CPP, Rating, Share, HUT, PUT, GRP, TRP, Reach, Frequency, as well as BDI and CDI; There is even a foreign currency exchange rate calculator.

http://www.webrf.com

MediaPlan WEBRF. On this site you can use a fully functional system to determine the required saturation and frequency of the output of television advertising. Users can customize the program according to the following parameters: target audience (potential consumers), effective frequency of advertising, attractiveness of advertising for viewers, feedback and activity of competitors. The results are available in flowchart form. The frequency and volume of advertising can be determined according to the Nielsen method using the appropriate Control Panel.

http://www.imsms.com

Website of IMS Media Solutions, offering Information Systems and software for the media industry. In addition to paid products, the site presents one of the richest collections of online calculators for media planning on the web, allowing you to calculate CPT and CPP, derive GRPs from Reach and Frequency or Share from HUT and Rating (or vice versa), as well as determine brand development and development indices categories.

http://www.amic.com

A web resource called Advertising Media Internet Center (AMIC) from AMIC.COM Inc. – member of the Telmar Group of Companies ( cm. http://www.telmar.com), which provides computerized information and services in the field of media planning and media buying in 85 countries. The AMIC website discusses the advantages and disadvantages of various advertising media, pricing methods for advertising services, sources of media data, and provides many useful links. Many materials are available after free registration.

http://www.telmar.com/indexB.html

Website of the Telmar Worldwide company, specializing in the creation of software products and computerized databases (more than 4 thousand) for media planning, which can be accessed via the Internet (http://www.etelmar.net).

http://www.knowledgenetworks.com

In addition to other services, Knowledge Networks, Inc. offers its MultiMedia Mentor™ (http://www.knowledgenetworks.com/info/main/products.html#mm) as a way to overcome the complexities of creating mixmedia plans.

http://www.medialifemagazine.com

The online magazine Media Life is positioned as a resource “for media planners and media buyers.” Daily latest news from the media industry: newspapers, magazines, television, new media, research, media economics. You can sign up for a free daily newsletter, as well as weekly newsletters about the newspaper industry and outdoor advertising. You can also search the news archive for the last 7 years.

http://www.fasttrackllc.com

An interesting site for a relatively small company, Fast-Track Media, engaged in media planning and media buying.

http://www.vmr.com/index.php

Website of the company Virtual Media Resources, engaged in media research, media planning and media buying.

Research

Russian

http://www.tns-global.ru

The TNS Group website includes TNS Gallup AdFact (Russia's largest supplier of advertising monitoring data for various advertising media), TNS Gallup Media (a company specializing in research only in the field of media and advertising) and TNS Marketing Information Center (TNS MIC one of the largest companies in the marketing research market in Russia). Various syndicate projects are presented in detail: marketing research; media audience measurements (press, radio, television and Internet); monitoring of advertising (in the press, on radio, television, outdoor advertising and advertising in cinemas); media monitoring and press clipping. A separate page is devoted to the possibilities of specialized research for the media. The “Research Results” section presents reports on advertising monitoring (in the press, radio, television, cinema and outdoor advertising - Top 10 categories and Top 10 advertisers by quarter), as well as on measuring media ratings: press - NRS, radio – Radio Index, and television – TV Index. (Summary information about the audience in Moscow and Russia in four report versions - Top 100, Top 10 by channel, Top 10 by genre and average daily share - is updated weekly on Thursdays.) Specialized Galileo software is presented separately.

http://www.comcon-2.ru

COMCON company website: methods, research data, including information about the audience of Russian media (television, radio, press, Internet). Subscribe to news about media research.

Website of the Research Holding ROMIR Monitoring, one of the largest Russian companies specializing in marketing and sociological research. The website also presents the main areas of media research:

research of media preferences, research of the media market and advertising market, annual monitoring of electronic and print media in Russia with the publication of reviews on the audience of TV, radio, press and the Internet. The site also has a “shop” of ready-made reports.

http://www.socismr.com

Website of the research company Socis, specializing in marketing and sociological research, as well as media measurements in the cities of Yaroslavl, Kostroma, Cherepovets, Vologda, Ivanovo and others. The website contains excerpts from the regular media audience research “MediaMIX-Russia” and a presentation of the regular initiative omnibus-type research “Barometer”, in which companies and organizations can add their own exclusive questions to the standard questionnaire.

http://www.rprg.ru

The website of the research group RPRG (Russian Public Relations Group) presents the main areas of its activities: marketing research, media monitoring (media clipping), advertising and sponsorship monitoring, audit of advertising companies.

http://www.gfk.ru

Russian website of the German company GfK Group, operating in more than 50 countries. Media and Internet research is one of the main areas of her activity. The “Store of ready-made reports” contains data on the audience (television, radio and press in a number of Russian cities) collected as part of the “Russian Media Map” project.

http://www.gortis.info

"GORTIS" - marketing research, consulting. Articles on marketing research, advertising and media preferences. The results of our own research and reviews of the markets of St. Petersburg. Socio-demographic characteristics of Moscow, St. Petersburg and Russia.

http://www.validata.ru

Website of the Valideyta company, specializing in marketing research and public opinion research, including the study of consumer behavior, image research, advertising research and media research.

http://www.wciom.ru

The website of the oldest state research organization in Russia - the All-Russian Center for the Study of Public Opinion (VTsIOM), which has been engaged in socio-economic, political, and marketing research since 1987. The website presents the types of research conducted and the methods used for this, as well as the quarterly journal “Monitoring”.

Foreign

http://www.casro.org

The site of the Council of American Survey Research Organizations (CASRO), founded in 1975, whose members include almost 300 companies in the United States, Mexico and Canada. On the website you can familiarize yourself with the activities of the Council and some of its conclusions about industry development trends. There you can also find one of the best collections of useful links to advertising and media companies.

http://www.themediaaudit.com

The Media Audit is a multi-media audience study that tracks more than 450 indicators, such as socioeconomic characteristics, lifestyle, purchasing plans, purchasing habits of products, brands, stores, eateries, banks, insurance and healthcare institutions, preferred type of holiday. The study can be purchased in printed form, or with specially developed software. You can subscribe to a free newsletter with the latest news.

http://www.acnielsen.com

Website of ACNielsen Worldwide, a company engaged in marketing research in more than 100 countries. Its founder is the famous Arthur Charles Nielsen. Today the company is a division of VNU (http://www.vnu.com). In the field of advertising, the company's services are largely related to the study of the results of advertising influence.

http://www.nielsenmedia.com

Website of Nielsen Media Research, a subsidiary of the world leader in information services for the media industry VNU Media Measurement & Information Group. Nielsen Media serves the information and marketing needs of advertisers and advertising agencies, as well as representatives of mass media, Internet resources, music and film companies. But the company is best known for its TV ratings. It recently reaffirmed its leadership in this area by declaring that it will henceforth monitor television viewing, regardless of where and how viewers ended up in front of the television screen - in pubs, in World Wide Web or watching the “box” on a cell phone. On the company's website you can find out what services it offers and what research it conducts, how data is collected and how it is used; You can get acquainted with some of the latest media measurement data, interesting articles and go through a terminological educational program in the field of media measurements. Most data is inaccessible without a password. Weekly primetime television ratings compiled by Nielsen Media Research can be viewed through USA Today (http://www.usatoday.com/life/enter/tv/nielsen.htm).

http://www.nielsennetratings.com (and also http://netratings.com/) Site of a Nielsen and NetRatings project to study consumer and business use of the Internet, namely Internet audience measurement and online advertising as a targeting platform marketing and advertising efforts in online media planning, buying and selling. There you can also get information about WebRF - probably the first and most intelligible “device” for planning coverage and frequency ( cm. http://www.webrf.com).

http://www.agbnielsen.net

The site of a joint venture between AGB Group and Nielsen Media Research International to compile TV ratings in 28 countries (post-Soviet republics include Georgia and Moldova) on four continents (excluding North America) under the AGB Nielsen Media Research brand.

http://www.mediamark.com

Mediamark Research Inc. website (MRI), one of the leading US companies in the field of measuring media audiences on a national scale and across multiple parameters. It has information about consumers in almost all possible sectors (450 categories, 6 thousand brands). Among its main services, programs and databases are MEMRI (the largest consumer database), MRI+ (the richest database with a search engine, which provides information on consumer and business publications necessary for a media planner - http://www.mriplus.com) and others. Lots of interesting and useful information is in the public domain.

http://www.arbitron.com

Website of the international company Arbitron Inc., one of the pillars of marketing and media research, specializing mainly in the field of radio broadcasting, network and online radio stations, as well as outdoor advertising in the USA, Mexico and Europe. The results of recent studies, surveys and ratings are publicly available.

http://www.comscore.com

The website of the company comScore Networks, which specializes in researching the characteristics and purchasing behavior (not only online) of the audience of Internet sites and provides consulting and information services. There is almost no free information.

http://www.scarborough.com

The website of the research company Scarborough Research, which since 1975 has specialized in measuring newspaper audiences, and since the early 90s has greatly expanded the range of objects of study (products in general and media in particular) - today it studies purchasing patterns, lifestyle and media consumption skills of adults of the US population at all levels - local, regional and national. Of particular interest to specialists (marketers in general and media planners in particular) is the company’s VALS system for segmenting media consumers according to their value system and lifestyle.

http://www.smrb.com

The website of the research company Simmons Market Research Bureau, which has been studying consumer behavior and preferences, including media preferences, for more than half a century. The company's most famous product is the National Consumer Study (NCS), which has received accreditation from the MRC, the Media Rating Council ( cm. http://www.mrc.htsp.com). The site is interesting in its way of organizing an online research store, where in three steps you can select the time and geographical boundaries of the research, product category and brands of interest and immediately find out the cost of the requested information. For example, data on eight (out of 16 possible) brands in the mobile phone category for the fall period of last year throughout the United States would cost a site visitor $150.

http://www.jupiterresearch.com

Website of the JupiterResearch company, specializing in research, analysis and consulting in the field of new consumer technologies and, in particular, the Internet, as an area of ​​business development. With a free guest registration, you can access some of the company's market research and analysis library, as well as sign up for the newsletter.

http://www.esomar.org

The European Society for Opinion and Marketing Research (ESOMAR) website has a rich directory (with search engine) of research organizations around the world.

http://www.interview-nss.com/ems

The page is dedicated to EMS (European Media and Marketing Survey) - Europe's largest research source of media (national and international, TV and print) and marketing data, both on national markets and on the Western European media market as a whole. In the winter of 2006 - the first information on Central Europe. The company plans to begin moving towards Russia in 2007. Information is freely available, but not much.

Audit

Russian

http://www.mediakomitet.ru

Website of the Non-Profit Partnership “Media Committee”, created in 2001 with the aim of developing quality standards for the television and radio audience measurement system, broadcast recording and monitoring systems, and conducting professional examination of television and radio audience measurement systems.

Foreign

http://www.mrc.htsp.com

Website of the Media Rating Council (MRC) - an industry non-profit organization created to audit and guarantee the independence and reliability of various media audience studies. The organization arose in 1964 at the instigation of the US Congress after hearings caused by problems in this area. By the early 1960s, it had become vital to advertising and media companies. Council members include representatives of broadcast, cable, online and print media, as well as advertising agencies. MRC-accredited research services include Arbitron, Mediafax, MRI, Nielsen, RADAR, Scarborough and several others.

http://www.accessabc.com

The website of the world's first organization engaged in auditing the circulation of printed publications, founded in 1914 - Audit Bureau of Circulations. Its activities are financed by three groups of stakeholders - advertisers, advertising agencies and publishers. Most of the reports are not available to non-ABC clients, but some information about the circulation, as well as the composition of subscribers and readers of the largest publications is still publicly available. The organization of such audits itself, as well as the form in which such material is presented, is also of interest.

http://www.bpaww.com

The website of the independent company BPA Worldwide, founded in 1931 by a group of advertisers, publishers and agencies to audit free publications (Business Press Audits, BPA). Today it operates in 20 countries and audits more than 3,000 consumer and business media, including not only newspapers and magazines, but also websites, direct mail and e-mail newsletters, and free promotional materials. The website contains detailed information about what audits the company conducts, how such reports and information can be used, and how the price for such studies is determined. You can subscribe to the quarterly newsletter for media buyers.

http://www.verifiedaudit.com

The website of the Verified Audit Circulation (VAC) company, founded in 1951 to audit the circulation of freely distributed publications, today audits and studies audiences not only of this type press, various reference publications, yellow pages and websites, but also promotional materials and product samples distributed free of charge in retail outlets or door-to-door. On the site you can view the circulation of free publications in the United States and Canada by the name of the publication or publisher, by release date, by postal code of the distribution area, and so on.

http://www.audioaudit.com/index.html

Website of the AudioAudit company, specializing in technologies and services for monitoring the release of commercials.

http://www.tabonline.com

Website of the non-profit organization Traffic Audit Bureau for Media Measurement, Inc. (TAB), founded in 1933 (and led by three stakeholder groups - advertisers, advertising agencies and media companies), with the purpose of auditing the circulation of outdoor advertising in the United States. Its main task is to count the number of people who had the opportunity to see a particular outdoor advertisement. Today, the annually updated TAB database contains half a million advertising points, systematized not only by owner, but also by market.

Press

Russian

Website of the Guild of Periodical Publishers. Interesting materials about the media and their audiences are regularly published.

www.journalist-virt.ru

Website of the magazine "Journalist". Mostly all publications are about journalism, but there are also some about advertising in the media.

Foreign

http://www.naa.org

The website of the Newspaper Association of America (NAA), founded in 1992 after the merger of seven organizations serving the newspaper industry. The association represents almost 90% of US daily newspapers, as well as a number of publications with other periodicities and from other countries. The site has a lot of information available not only to members of the Association. For example, the NADbase (Newspaper Audience Database), updated twice a year, provides information on the readership of print and online editions of more than a hundred major newspapers. You can also subscribe to several newsletters and magazines with different frequency and topics, or browse archives.

http://www.newspapersoc.org.uk

Newspaper Society of Great Britain - information on regional local markets.

http://www.nna.org

Website of the National Newspaper Association, founded in 1885.

http://www.magazine.org

The website of the Magazine Publishers of America (MPA), an organization founded in 1919 and representing approximately 250 U.S. and more than 80 international publishing companies. Its goal is to promote magazines as an advertising medium, and therefore the site has free access to many analytical and statistical materials and studies regarding the use of magazines as an independent advertising medium or in mixed campaigns, as well as the characteristics of the magazine audience (constantly updated Media QuadMaps show the skills of media consumption by various demographic and consumer groups).

Radio and television

Russian

http://www.radioportal.ru

Russian radio portal - media and show business news, media research and ratings (up-to-date data on radio audiences), links (with detailed coordinates) to the most famous research companies and some media organizations in the country and neighboring countries.

http://www.radiostation.ru

The “Broadcasting Technologies” website is dedicated to the issues of creating private commercial radio companies in Russia - how to register media outlets, how to obtain a license, how to obtain permits, what to do after creating a radio station: how to manage it, program it, promote it.

Foreign

http://www.nab.org

The website of the National Association of Broadcasters (NAB), which has been representing the radio and television industry to public and government institutions for 75 years. There is a lot of information intended, rather, for the journalistic, managerial and technical staff of radio and television enterprises, but for media planners there will also be interesting information supplied by research companies such as Nielsen and Arbitron. The association also publishes a dozen newsletters on various topics and at varying frequencies, two or three of which, including the daily NAB Smart Brief, are available to all website visitors. A well-organized selection of useful links.

http://www.rab.com

The website of the American Radio Advertising Bureau (RAB), an organization with a half-century history, whose main goal is to promote radio as an advertising medium, for which it promotes the study of radio audiences and the effectiveness of radio advertising, as well as the training of personnel selling radio advertising opportunities. There is a lot of publicly available material on the “selling power” of radio (compared to other media), as well as the characteristics of radio listeners and their purchasing behavior.

http://www.rab.co.uk/rab2004/news.aspx

Website of the British Radio Advertising Bureau (RAB), founded in 1992. The resource is well organized and very rich in analytical materials and research of a medialogical rather than news nature. It is divided into several sections dedicated to different topics and designed to various groups visitors - media planners, advertisers, advertisers, marketers. The site also has an audio library of commercials from the last 10 years, consisting of more than 20 thousand storage units. All materials are freely available.

http://www.tvb.org

Website of the Television Bureau of Advertising (TVB), an American non-profit professional association of television broadcasters. The studies presented on the website (many of which are available free of charge to non-members of the association) are systematized by object of study - market, consumers, viewers, media, advertising revenues. Particularly popular is the Trends in Advertising data collection, which contains information on annual advertising revenues of all media (including television, newspapers, magazines, direct mail, billboards, the Internet, yellow pages and others) from 1948 to 2005.

http://www.onetvworld.org

The website of the Cabletelevision Advertising Bureau association (http://www. cabletvadbureau.com), created to promote cable television as an advertising medium. The site has a lot of freely available analytical materials on cable television and advertising on it, latest ratings and audience research reports for various channels, as well as quarterly and annual statistics on TV advertising costs by category and brand. The “Media Mathematics” section presents various formulas and examples of ways to calculate television audiences. There is also a system for finding the desired cable operator or network.

http://www.spotcable.com

Website of National Cable Communications (NCC), a company specializing in advertising on cable television. The site may be of interest due to the range of research products presented.

Internet

Russian

http://promosite.ru

Foreign

http://www.clickz.com

One of the richest analytical and statistical resources in the field of interactive marketing. A site visitor can also use an online CPM calculator for free (knowing the cost of an advertising campaign and the number of impressions). The coordinates of companies that sell software systems for tracking online advertising are also given.

http://www.valueclickmedia.com/index.shtml Founded in 1997, ValueClick Media is one of the first online advertising networks and likely the first to implement an impression-based payment model for Internet advertising. Today it is one of the largest advertising networks, reaching approximately two-thirds of the US Internet audience.

http://www.doubleclick.com

On the DoubleClick website you can find in the public domain a lot of the latest data and analytical materials on trends in the development of online advertising and live examples of increasing advertising effectiveness on the World Wide Web, and also subscribe to the newsletter.

Russian

http://www.ooh.ru

The goal of the Out of Home project is to unite the Russian outdoor advertising market into a single information space, so that advertisers and owners of advertising surfaces can quickly find each other, regardless of their location. News and review materials about the outdoor advertising market. Catalog of advertising surfaces with the ability to search by type of advertising medium, region, city, street and house number. Free placement and registration of advertising surfaces.

http://outdoor-ad.rus.net

Official website of the Association of Outdoor Advertising Enterprises. The site has a directory of advertising companies where you can leave your link.

http://www.outdoormedia.ru

Foreign

http://www.oaaa.org

The website of the Outdoor Advertising Association of America (OAAA), founded back in 1891, which represents more than a thousand companies earning a total of 90% of the money in this industry. In addition to background information about members of the Association, the site contains many reports on audience measurements various types outdoor advertising, analyzes that until recently were available only on on a paid basis(Research Reports), as well as a rich portfolio of cases organized by product category.

http://www.postar.co.uk

Website of the British company POSTAR (Poster Audience Research).

An interesting document is presented: “The Postar Classification Guide”, which systematizes in great detail the types of billboards and their installation locations, as well as criteria for assessing their visibility and, accordingly, cost.

Direct mail

http://www.the-dma.org

Website of the Direct Marketing Association (DMA), founded in 1917 and with almost 5 thousand members from more than 40 countries. After free registration on the site, non-members of the organization can familiarize themselves with a number of studies and case studies, as well as subscribe to one of the daily newsletters (MyDMA Newsletter), the content of which can, to some extent, be independently shaped by selecting the sections from which information is needed.

http://www.womma.com

Website of the Word of Mouth Marketing Association WOMMA (Word of Mouth Marketing Association) - the official industry association for word-of-mouth marketing, whose goal is to promote and develop word-of-mouth marketing and turn it into a mainstream component marketing mix. You can sign up for our free newsletter to stay informed about the latest strategies and successes, as well as word-of-mouth marketing research and surveys.

Directories and Catalogs

Russian

http://bookchamber.ru

The website of the Russian Book Chamber, founded in 1917, which maintains bibliographic and statistical records of publications published on the territory of the Russian Federation. A list of publishers in Russia can be found in the online database. The site contains a search system for articles from periodicals published since 2004, as well as a list of newspapers and magazines, articles from which are included in the database.

http://www.media-atlas.ru

The site contains atlases of Russian media managers and content managers (with biographical data and a list of publications), as well as detailed atlases of Russian media companies, television, radio stations, central and regional press. Latest media and advertising market news, interviews, publication announcements and other information.

http://www.mediaguide.ru

Press catalog (all publications and publishing houses with the ability to search by various parameters, as well as Media Guide’s own ratings of publications by topic and region for a certain period). News from the advertising market, publishing business and media industry on the website and in the newsletter.

Foreign

http://www.allnewspapers.com

Catalog of world media and news agencies with search by country and media type. Since replenishment of the resource is voluntary and free, the information in it is somewhat fragmentary (for example, there are only two Russian magazines there).

http://www.kidon.com/media-link

http://www.mediafinder.com

Mediafinder is another press directory that bills itself as the largest database of periodicals in the United States and Canada.

1. The audience share of the TV channel “A” program on Friday at 20:00 is 30% (Share = 30%).

The share of TV viewers at this moment is 70% (HUT = 70%).

The share of TV viewers at this moment is 25% (Share = 25%).

What is the share of all television viewers at this moment?

3. The share of TV viewers on Friday at 22:00 is 70% of TV owners (HUT = 70%).

What is the share of "B" at this time?

The average frequency was 4 (Frequency = 4).

Coverage is 80% (Reach(1+) = 80%).

What is the value of the average frequency?

6. The city has a population of 152,000 people.

The newspaper is read by 13,000 people.

The TV show is watched by 47,000 people.

7. The city has a population of 152,000 people.

Of these, men aged 25–40 years make up 9%.

According to research, 4,000 men of this age watched the TV show.

Transfer share – 25%.

The population of the city is 70,000 people.

How many people were watching TV when the program aired?

18% of the country's population watched television during the period under review.

What is the channel's share during this time period?

Campaign coverage – 30%.

What is the frequency of the campaign?

11. There are 220,000 women aged 20–40 living in the city.

The frequency was 4.2.

How many contacts were made as part of the campaign?

The budget was 12,000 rubles.

1. HUT? Share = Raitng.

0.70? 0.30 = 0.21 or 21%.

2. Rating/Share = HUT.

0.06/0.25 = 0.24 or 24%.

3. Rating/HUT=Share.

0.15/0.70 = 0.21 or 21%.

4. Reach? Frequency = GRP.

50% ? 4 = 200 GRP.

5. GRP/Reach(1+)=Frequency.

6. Number of respondents / total number of residents? 100% = Rating.

Newspaper: 13,000/152,000 ? 100% = 8.5%.

TV show: 47,000/152,000 ? 100% = 30.9%.

7. 1. population? % = number of men of this age.

152 000 ? 9% = 13 680.

2. number of respondents/total number of respondents? 100% = Rating.

4000/13 680 ? 100% = 29,2%.

8. 1. Rating/Share = HUT.

12/25 = 0.48 or 48%.

2. 70 000 ? 48% = 33 600.

9. Share = 7/18 ? 100 = 38.8.

10. GRP = 12? 7 + 7? 9 + 9? 12 = 255.

F = GRP/Reach = 255/30 = 8.5.

11. Total number of women reached: 220,000? 70% = 154,000.

154,000? 4.2 = 646,800 contacts.

12. GRP = 65? 7.2 = 468.CPP = 12,000/468 = 25.6.

Internet resources for media planning

Website of the Guild of Periodical Publishers. Interesting materials about the media and their audiences are regularly published.

www.journalist-virt.ru

Website of the magazine "Journalist". Mostly all publications are about journalism, but there are also some about advertising in the media.

Foreign

http://www.naa.org

The website of the Newspaper Association of America (NAA), founded in 1992 after the merger of seven organizations serving the newspaper industry. The association represents almost 90% of US daily newspapers, as well as a number of publications with other periodicities and from other countries. The site has a lot of information available not only to members of the Association. For example, the NADbase (Newspaper Audience Database), updated twice a year, provides information on the readership of print and online editions of more than a hundred major newspapers. You can also subscribe to several newsletters and magazines with different frequency and topics, or browse archives.

Newspaper Society of Great Britain - information on regional local markets.

http://www.nna.org

Website of the National Newspaper Association, founded in 1885.

http://www.magazine.org

The website of the Magazine Publishers of America (MPA), an organization founded in 1919 and representing approximately 250 U.S. and more than 80 international publishing companies. Its goal is to promote magazines as an advertising medium, and therefore the site has free access to many analytical and statistical materials and studies regarding the use of magazines as an independent advertising medium or in mixed campaigns, as well as the characteristics of the magazine audience (constantly updated Media QuadMaps show the skills of media consumption by various demographic and consumer groups).

Radio and television

Russian

http://www.radioportal.ru

Russian radio portal - media and show business news, media research and ratings (up-to-date data on radio audiences), links (with detailed coordinates) to the most famous research companies and some media organizations in the country and neighboring countries.

http://www.radiostation.ru

The “Broadcasting Technologies” website is dedicated to the issues of creating private commercial radio companies in Russia - how to register media outlets, how to obtain a license, how to obtain permits, what to do after creating a radio station: how to manage it, program it, promote it.

Foreign

http://www.nab.org

The website of the National Association of Broadcasters (NAB), which has been representing the radio and television industry to public and government institutions for 75 years. There is a lot of information intended, rather, for the journalistic, managerial and technical staff of radio and television enterprises, but for media planners there will also be interesting information supplied by research companies such as Nielsen and Arbitron. The association also publishes a dozen newsletters on various topics and at varying frequencies, two or three of which, including the daily NAB Smart Brief, are available to all website visitors. A well-organized selection of useful links.

http://www.rab.com

The website of the American Radio Advertising Bureau (RAB), an organization with a half-century history, whose main goal is to promote radio as an advertising medium, for which it promotes the study of radio audiences and the effectiveness of radio advertising, as well as the training of personnel selling radio advertising opportunities. There is a lot of publicly available material on the “selling power” of radio (compared to other media), as well as the characteristics of radio listeners and their purchasing behavior.

Website of the British Radio Advertising Bureau (RAB), founded in 1992. The resource is well organized and very rich in analytical materials and research of a medialogical rather than news nature. It is divided into several sections devoted to various topics and intended for different groups of visitors - media planners, advertisers, advertisers, marketers. The site also has an audio library of commercials from the last 10 years, consisting of more than 20 thousand storage units. All materials are freely available.

http://www.tvb.org

Website of the Television Bureau of Advertising (TVB), an American non-profit professional association of television broadcasters. The studies presented on the website (many of which are available free of charge to non-members of the association) are systematized by object of study - market, consumers, viewers, media, advertising revenues. Particularly popular is the Trends in Advertising data collection, which contains information on annual advertising revenues of all media (including television, newspapers, magazines, direct mail, billboards, the Internet, yellow pages and others) from 1948 to 2005.

http://www.onetvworld.org

The website of the Cabletelevision Advertising Bureau association (http://www. cabletvadbureau.com), created to promote cable television as an advertising medium. The site has a lot of freely available analytical materials on cable television and advertising on it, latest ratings and audience research reports for various channels, as well as quarterly and annual statistics on TV advertising costs by category and brand. The “Media Mathematics” section presents various formulas and examples of ways to calculate television audiences. There is also a system for finding the desired cable operator or network.

http://www.spotcable.com

Website of National Cable Communications (NCC), a company specializing in advertising on cable television. The site may be of interest due to the range of research products presented.

Internet

Russian

http://promosite.ru

Foreign

http://www.clickz.com

One of the richest analytical and statistical resources in the field of interactive marketing. A site visitor can also use an online CPM calculator for free (knowing the cost of an advertising campaign and the number of impressions). The coordinates of companies that sell software systems for tracking online advertising are also given.

http://www.valueclickmedia.com/index.shtml Founded in 1997, ValueClick Media is one of the first online advertising networks and likely the first to implement an impression-based payment model for Internet advertising. Today it is one of the largest advertising networks, reaching approximately two-thirds of the US Internet audience.

http://www.doubleclick.com

On the DoubleClick website you can find in the public domain a lot of the latest data and analytical materials on trends in the development of online advertising and live examples of increasing advertising effectiveness on the World Wide Web, and also subscribe to the newsletter.

Russian

http://www.ooh.ru

The goal of the Out of Home project is to unite the Russian outdoor advertising market into a single information space so that advertisers and owners of advertising surfaces can quickly find each other, regardless of their location. News and review materials about the outdoor advertising market. Catalog of advertising surfaces with the ability to search by type of advertising medium, region, city, street and house number. Free placement and registration of advertising surfaces.

http://outdoor-ad.rus.net

Official website of the Association of Outdoor Advertising Enterprises. The site has a directory of advertising companies where you can leave your link.

http://www.outdoormedia.ru

Foreign

http://www.oaaa.org

The website of the Outdoor Advertising Association of America (OAAA), founded back in 1891, which represents more than a thousand companies earning a total of 90% of the money in this industry. In addition to background information about members of the Association, the site contains many reports on audience measurements of various types of outdoor advertising, analyzes that until recently were only available on a paid basis (Research Reports), as well as a rich portfolio of cases organized by product categories.

http://www.postar.co.uk

Website of the British company POSTAR (Poster Audience Research).

An interesting document is presented: “The Postar Classification Guide”, which systematizes in great detail the types of billboards and their installation locations, as well as criteria for assessing their visibility and, accordingly, cost.

Direct mail

http://www.the-dma.org

Website of the Direct Marketing Association (DMA), founded in 1917 and with almost 5 thousand members from more than 40 countries. After free registration on the site, non-members of the organization can familiarize themselves with a number of studies and case studies, as well as subscribe to one of the daily newsletters (MyDMA Newsletter), the content of which can, to some extent, be independently shaped by selecting the sections from which information is needed.

http://www.womma.com

Website of the Word of Mouth Marketing Association (WOMMA) - the official industry association for word-of-mouth marketing, whose goal is to promote and develop word-of-mouth marketing and make it a core part of the marketing mix. You can sign up for our free newsletter to stay informed about the latest strategies and successes, as well as word-of-mouth marketing research and surveys.

Directories and Catalogs

Russian

http://bookchamber.ru

The website of the Russian Book Chamber, founded in 1917, which maintains bibliographic and statistical records of publications published on the territory of the Russian Federation. A list of publishers in Russia can be found in the online database. The site contains a search system for articles from periodicals published since 2004, as well as a list of newspapers and magazines, articles from which are included in the database.

http://www.media-atlas.ru

The site contains atlases of Russian media managers and content managers (with biographical data and a list of publications), as well as detailed atlases of Russian media companies, television, radio stations, central and regional press. Latest media and advertising market news, interviews, publication announcements and other information.

http://www.mediaguide.ru

Press catalog (all publications and publishing houses with the ability to search by various parameters, as well as Media Guide’s own ratings of publications by topic and region for a certain period). News from the advertising market, publishing business and media industry on the website and in the newsletter.

Foreign

http://www.allnewspapers.com

Catalog of world media and news agencies with search by country and media type. Since replenishment of the resource is voluntary and free, the information in it is somewhat fragmentary (for example, there are only two Russian magazines there).

http://www.mediafinder.com

Mediafinder is another press directory that bills itself as the largest database of periodicals in the United States and Canada.

Analytical information and news

Russian

http://www.sostav.ru

Sostav.ru is an information and analytical portal dedicated to marketing, advertising and PR - daily updated news and review materials, the latest information about the media business and media measurements.

http://www.rwr.ru

http://www.acvi.ru

Website of the Analytical Center “Video International” (ACVI), created on the basis of the information and analytical department of the agency “Media Service “Video International””. The sections “Publications” and “Information and Analytical Materials” contain articles by ACVI employees and the results of some studies (annual and seasonal reports of television in Russia, the advertising market in Russia) conducted by the Center and of interest to researchers and practitioners of the media industry and advertising business.

http://www.advertology.ru/

News portal about advertising Advertology.Ru. Can be found interesting articles, weekly measurements of TV channel audiences from TNS Gallup Media, ratings of advertisers, advertising agencies and other information. A separate page is dedicated to the magazine “Laboratory of Advertising, Marketing and PR”.

Foreign

http://www.warc.com

The World Advertising Research Center website is a rich resource (consisting of more than 25 thousand storage units, all “to the point”), including in the field of media planning. The Center's offices are located in the USA, Great Britain and Australia. Under the auspices of various organizations, the Center publishes monthly magazines Admap and International Journal of Advertising, two-monthly International Journal of Market Research (on the website http://www.ijmr.com excerpts of publications are openly available last issue), the quarterly Market Leader, as well as many non-periodic publications. Articles, statistics and cases on the site are collected from almost all over the world, and the search engine makes finding the right material quite easy. Within seven days after registration, the resource visitor is given free “experimental” access to part of the information resources.

http://www.mediapost.com

Mediapost is a resource rich in its own information and designed specifically for media planners and media buyers. After registering, you can access all materials and subscribe to a daily newsletter with the latest information about the media industry.

Website of ZenithOptimedia, a subsidiary of one of the world's largest media market data providers Publicis Group, whose offices are located in 64 countries. Among ZenithOptimedia's most popular products is the annual World Press Trends study, which analyzes the newspaper industry in more than 200 countries, as well as the Advertising Expenditure Forecasts report, updated several times a year, by region, country, and media type. The site has a significant catalog of links, including advertising and media research resources.

http://www.marketingpower.com

Website of the American Marketing Association (AMA) - an international (45 thousand members from 92 countries) professional organization that unites people working in the field of marketing. The information array is divided into several parts intended for various categories of visitors - practitioners, students, teachers and others. In the public domain you can find data from various sociological studies, thematic publications, a dictionary of terms used in media planning, methodological advice on how to choose an advertising medium and how to calculate for yourself how effective a media purchase will be (if you do not want to use the services of the Association’s “media planner” working on the basis of “ the first intelligent media planning machine" Power Planner, as well as its media buying services).

http://www.arfsite.org and also www.thearf.org Website of the Advertising Research Foundation (ARF) - a non-profit organization founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies (American Association of Advertising Agencies) as a scientific and educational center. Its members represent more than 400 advertisers, advertising agencies, research firms, media companies, educational institutions and international organizations. Under the auspices of ARF (although WARC is the direct publisher) a quarterly journal, the Journal of Advertising Research (JAR), is published. On the website you can subscribe to a free newsletter with announcements of magazine materials.

http://www.iab.net

Website of the Interactive Advertising Bureau (IAB) - an association that states its goal is to maximize the effectiveness of advertising in interactive media (on the Internet, in interactive television channels). In the “Research and Sources” section, interesting analytical materials, studies, cases, reports and statistics on advertising income in the field of online advertising are freely available. You can subscribe to daily and monthly newsletters.

http://www.vnu.com

The website of the world leader in information services for the media industry, VNU Media Measurement & Information Group, operating in more than 100 countries. Its divisions, VNU Business Publication and VNU eMedia (www.vnuemedia.com), publish several magazines and support their websites online: Adweek ( cm. www.adweek.com), Brandweek ( cm. www.brandweek.com), Mediaweek ( cm. www.mediaweek. com), Editor & Publisher ( cm. www.editorandpublisher.com), Photo District News (www.pdnonline.com), Marketing Y Medios (www.marketymedios.com) and others.

http://www.mediaweek.com

Mediaweek.com is the online version of Mediaweek magazine, a product of VNU eMedia and VNU Business Publications, providing the latest news, commentary and analysis on the media business, including media planning.

http://www.ciadvertising.org

Website of the Center for Interactive Advertising ciAd (Center for Interactive Advertising) at the University of Texas at Austin. The resource is rich in research and analysis intended mainly for students in the field of advertising and marketing, some of which may be useful for “acting” media planners.

http://www.ephrononmedia.com

EphronOnMedia is the name of the personal website of Erwin Ephron, an advertising consultant and one of the five most influential people in the field of mass media over the past quarter century (according to American Demographics Magazine). After free registration, you can gain access to an archive of his work, in particular on media planning issues (for one of them, Efron received an award in 2000 Lysaker, awarded by the Advertising Research Foundation) and take part in a demo version of his master class on media planning.

http://www.wilsonweb.com

Web Marketing Today Research Room is the largest collection (about 15 thousand) of annotated links to articles and resources on the topic of web marketing and advertising, including types of online advertising, pricing models and approaches, and advertising revenues. On the site you can subscribe to a free newsletter and get the right to download several books about web marketing and website promotion.

http://www.jiad.org

The Journal of Interactive Advertising is the official online publication of the advertising departments of the University of Michigan and the University of Texas. The journal of a review and analytical nature is published twice a year. All materials from the current and previous issues are freely available.

http://admedia.org

A modest resource presenting a selection of articles from various, usually open, sources.

One of the richest collections of links useful in advertising, compiled by the Advertising Department of the University of Texas at Austin.

One of the best collections of useful links to web resources in the field of media industry and advertising.

http://www.adage.com

The site of perhaps the most famous publication about the advertising business - the weekly Advertising Age. After registration, you can subscribe to a dozen thematic newsletters.

http://www.adweek.com

Website of the weekly magazine Advertising Week. Free access to a digest of the latest materials from the publication, useful links to media planning sites, as well as the opportunity to subscribe to newsletters.

For a small fee, you can become a citizen of Adland, discuss painful issues with fellow advertisers from different countries and view an archive of several tens of thousands of commercials.

Alphabetical list of presented Internet resources

http://admedia.org

http://advertising.utexas.edu/index.asp

http://bookchamber.ru

http://commercialarchive.com/index.php

http://outdoor-ad.rus.net

http://promosite.ru

http://www.accessabc.com

http://www.acnielsen.com

http://www.acvi.ru

http://www.adage.com

http://www.advertology.ru

http://www.adweek.com

http://www.agbnielsen.net

http://www.allnewspapers.com

http://www.amic.com

http://www.arbitron.com

http://www.arfsite.org

http://www.audioaudit.com/index.html

http://www.bpaww.com

http://www.casro.org

http://www.ciadvertising.org

http://www.clickz.com

http://www.comcon-2.ru

http://www.comscore.com

http://www.doubleclick.com

http://www.ephrononmedia.com

http://www.esomar.org

http://www.fasttrackllc.com

http://www.gipp.ru

http://www.gfk.ru

http://www.gortis.info

http://www.grp.ru

http://www.iab.net

http://www.imsms.com

http://www.interview-nss.com/ems

http://www.iwantmedia.com/index.html

http://www.jiad.org

http://www.journalist-virt.ru/

http://www.jupiterresearch.com

http://www.kidon.com/media-link

http://www.knowledgenetworks.com

http://www.magazine.org

http://www.marketingpower.com

http://www.media-atlas.ru

http://www.mediafinder.com

http://www.mediaguide.ru

http://www.mediakomitet.ru

http://www.medialifemagazine.com

http://www.mediamark.com

http://www.mediaplan.ru

http://www.mediaplanning.com.ua

http://www.media-planning.ru

http://www.mediapost.com

http://www.mediaweek.com

http://www.mrc.htsp.com

http://www.naa.org

http://www.nab.org

http://www.newspapersoc.org.uk

http://www.nielsenmedia.com

http://www.nielsennetratings.com

http://www.nna.org

http://www.oaaa.org

http://www.onetvworld.org

http://www.ooh.ru

http://www.outdoormedia.ru

http://www.postar.co.uk

http://www.rab.co.uk/rab2004/news.aspx

http://www.rab.com

http://www.radioportal.ru

http://www.radiostation.ru

http://www.rprg.ru

http://www.rwr.ru

http://www.scarborough.com

http://www.smrb.com

http://www.socismr.com

http://www.sostav.ru

http://www.spotcable.com

http://www.sqad.com

http://www.srds.com

http://www.tabonline.com

http://www.telmar.com/indexB.html

http://www.the-dma.org

http://www.themediaaudit.com

http://www.tns-global.ru

http://www.tns-mi.com

http://www.tvb.org

http://www.validata.ru

http://www.valueclickmedia.com/index.shtml

http://www.verifiedaudit.com

http://www.vmr.com/index.php

http://www.vnu.com

http://www.warc.com

http://www.wciom.ru

http://www.webrf.com

http://www.wilsonweb.com

http://www.womma.com

http://www.worldmediabuyer.com

http://www.zenithoptimedia.com

English-Russian dictionary of terms used in media planning

ADI(area of ​​dominant influence) – “area of ​​dominant influence”, the territory covered by the TV station signal

accumulated net-coverage– accumulated audience, the total coverage of a part of the population or target group with which contact is made using several advertising messages in one or more means of advertising distribution

advertising exposure control– control of advertising display

A.I.(affinity index) – index of compliance with the target audience. It represents the ratio of the share of representatives of the target group in the media audience to the share of representatives of the target group in the general population as a whole: IS = target audience of the media / target audience in the entire population? 100. The 100 multiplier is used for convenience. The index of compliance with the target audience is measured in absolute units

AIR(average issue readership) - the average audience of one issue of a newspaper or magazine

audience- audience; audience media

audience selectivity– selectivity of the advertising medium’s audience. Indicates the ability of the medium to convey information to the target group of consumers with minimal coverage of non-target audiences

average OTS(average opportunity to see) – the average frequency of audience contact with advertising. Can also be designated as frequency

BDI(brand development index) – brand index, an indicator of the level of preference for a particular brand in a particular market. To calculate the brand index, data on sales volumes of the brand and the population in a particular region is required. IB will be equal to the ratio of the percentage of brand sales to the percentage of the population, multiplied by 100: IB =% sales /% population? 100

burn out of a banner– “banner burning”, a drop in the number of responses to an advertisement after several displays of an ad to one visitor

cost per action– price for specific actions of advertising recipients

cost per click - price per click

cost per sale– payment for the actual number of customers who visited the banner from the publisher’s website to the advertiser’s website and made a purchase

cover, coverage– coverage, reaching the target audience. Typically used for media planning in the press. It is measured both numerically, in thousands of people, and as a percentage of the total number of the target audience

CPP(cost per point) – cm. CRP

CPT(cost per thousand), CPM – price, cost per thousand contacts with the audience. In order to calculate the price per thousand, you need to divide the cost of a newspaper page by the circulation (audience) and then multiply by a thousand

CRP(cost per rating point) – the cost of one rating point. The cost of a rating point is equal to the ratio of the cost of advertising to the rating of the target audience

day parts– intervals of temporary television and radio broadcasting

E.P.– discount for placement outside programs (in inter-program space)

EPT– discount for placement outside of prime time

flat fee advertising– fixed cost of electronic advertising. Charged for placing a banner (or text advertisement) of a certain size, for a certain time (day, week, month, etc.), in a certain place, with a certain level of traffic

frequency– frequency, number of audience contacts with advertising; average frequency

geographic flexibility– geographical flexibility of media coverage. This indicator reflects the carrier's ability to cover certain regions where potential buyers are located

GRP(gross rating point) – overall, cumulative rating; is calculated by summing the broadcast (exposure) ratings received during advertising throughout the entire advertising campaign. As a rule, the total rating is expressed as a percentage, while the % sign itself is omitted. Can also be expressed as a decimal fraction

hit(visit) – hit – the total number of visits to the site for certain time, for example, a week, a month

host(site reach) – number of unique visitors

HUT(home using television) – the number of people (households) using TV at a certain point in time. The HUT indicator does not include people watching TV outside the home: in bars, shops, airports, hotels

impressions(gross impressions) – the number of contacts, the number of times that an advertising message can potentially be perceived by the audience in absolute terms

location at time of exposure– the location of the advertisement in relation to the consumer during its display

media clutter– saturation of the media with advertising; average number of advertisements an audience sees over a given time

milline rate– “milline”, the cost of publishing one line of advertising text in 1 million copies of a newspaper or magazine.

net-coverage, net-reach – net reach

O.T.S.(opportunity-to-see) – “opportunity to see”; frequency. But it may also imply the number of contacts

pattern– coverage pattern. Designates the distribution of active periods of an advertising campaign throughout the entire planned period, which ensures an effective level of coverage

POS– extra charge for positioning of an advertising video

profile affinity– profiling, compliance with the target group

PUR(people using radio) – number of people using radio. When measuring the audience of listeners, not only those people who have a radio at home are taken into account, but also those who have it in their cars

reach– coverage, the number of representatives of the target audience who had contact with advertising a specified number of times within the campaign. Audience reach can be presented both as a characteristic of an audience that has seen an advertisement a certain number of times, and as a characteristic of an audience that has seen an advertisement at least a certain number of times. In the first case, coverage is denoted as Reach (n), in the second - as Reach (n+), where n is the number of perceptions

reach potential– reach potential, the ability of the media to reach a certain number of target audiences

rich media mail – electronic format allowing the use of color, dynamics, sound, which increases the impact on the consumer

S.C.– super commission

share(share of audience rating) - share, audience volume, number of viewers of a certain program or time period of television broadcasting, expressed as a percentage of the total number of people, in this moment watching TV. In essence, the share is the part of HUT calculated for specific program. The share is calculated by dividing the program rating by the total rating of all programs (the number of TV viewers watching this program, by the total number of all viewers watching TV at the moment). Share = Rating / HUT or Share = Rating / HUT ? 100%

showing– “showing” (used in transit advertising). One show is equivalent to one GRP point in broadcast media.

speed of audience accumulation– speed of audience accumulation

standard price unit– a standard unit of advertising cost, the price of an inch of one column of a standard six-column newspaper

T– seasonal discount

target audience– target audience, most active consumers a specific product or service

tracking– collection and analysis of information about users

TRP(target rating points) – total, cumulative rating of a specific target audience

V– volume discount, package discount

VEN– venture discount

video commercial– one of the video advertising formats being introduced today, providing high image quality without delays characteristic of rich media

zapping– channel switching by TV viewers

Virtual beauty salon - taaz.com - a foreign site that allows you to select, completely free online, from a photograph (your own or from a database) various styles of makeup, hairstyles, accessories; you also have the opportunity to try on yourself ready-made styles various show business stars and actors.

isleoftune.com - Music tracks

isleoftune.com is an original music site where you don’t download music, but... write it yourself. The sequence of creating music is as follows: go to the site, click the Skip button, then Create island, a working field opens where you can build paths, install houses, bushes, lanterns, etc. All of these listed items are musical instruments with different tones. Machines are a kind of musician’s hands that help reproduce sounds in the process of approaching the listed objects. On the website you can watch and listen to the finished works of other participants (located in the View shared islands section).

Http://www.sqad.com Website of the company SQAD, known since the 1970s. as Spot Quotations And Data, Inc, but gradually expanded its range of interests and services and in 2001 adopted this now popular abbreviation as its official name. Today the company specializes in predictive prices for advertising media, based on information about current prices and actual advertising purchases coming from the media, advertising and buying agencies. Using a special methodology, excluding random factors and comparing this information with data over the past few years, as well as taking into account emerging trends, SQAD issues forecast prices for advertising media (national and local, by time zone, block and program) for the coming year. At the same time, in collaboration with a number of research and rating services, the company publishes weekly already calculated comparative data (CPM, CPP, etc.) on various media and their individual segments, thus providing its clients with information about how much and what the market actually paid for.

Http://www.tns-mi.com TNS Media Intelligence (before 2000, before its acquisition by the TNS Group, known as CMR - Competitive Media Reporting) is one of the world leaders in the field of marketing information, in particular in the field of information support advertising and media business. For its 16 thousand clients, the company monitors more than 3 million brands and tracks advertising (on television, radio, in the press, the Internet, outdoor advertising and advertising in cinemas) in 23 countries, including Russia, Ukraine, Kazakhstan, Lithuania, Latvia and Estonia. The site presents almost the entire range of products and services, systematized by type of business, including - specifically for advertising agencies, which are offered reports on advertising expenses of companies in certain sectors, tracking compliance with the schedule for the release or airing of client advertisements, urgent (within 3-12 hours) notification of the start of an advertising campaign by one of the client’s competitors, etc.

Http://www.srds.com SRDS website ( Standard Rate and Data Service), has maintained one of the richest databases of rates and other information on media (press, radio and television), as well as direct marketing and, more recently, online advertising for over 85 years; in total more than 100 thousand titles from around the world, updated monthly and available in print and online form on a subscription basis. The site also contains a rich “collection” of calculators (with definitions and formulas) for calculating the main indicators needed when drawing up a media plan - CPM, CPP, Rating, Share, HUT, PUT, GRP, TRP, Reach, Frequency, as well as BDI and CDI ; There is even a foreign currency exchange rate calculator.

Http ://www .webrf .com On this site you can use a fully functional system to determine the required intensity and frequency of television advertising. Users can customize the program according to the following parameters: target audience (potential consumers), effective output frequency p klama, its attractiveness to viewers, feedback and activity of competitors. The results are available in flowchart form. The frequency and volume of advertising can be determined according to the Nielsen company method using the appropriate control panel.

Http://www.imsms.com Website of the company IMS Media Solutions, offering information systems and software for the media industry. In addition to paid products, the site presents one of the richest “collections” on the Internet of online calculators for media planning, allowing you to calculate CPT and CPP, derive GRPs from Reach and Frequency or Share from HUT and Rating (or vice versa), as well as determine brand development indices and category development, etc.

Http://www.amic.com Web resource called Advertising Media Internet Center(AMIC) of AMIC .COM Inc. - a member of the Telmar Group of Companies (see http://www.telmar.com), which supplies computerized information and services in the field of media planning and media buying in 85 countries. The AMIC website discusses the advantages and disadvantages of various advertising media, pricing methods for advertising services, sources of media data, and has many useful links. Many materials are available after free registration.

Http ://www .telmar .com /indexB .html Website of the Telmar World ¬wide company, specializing in the creation of software products and computerized databases (more than 4 thousand) for media planning, access to which can also be accessed via the Internet (http:/ /www.etelmar.net).

Http://www.knowledgenetworks.com In addition to other services, Knowledge Networks, Inc. offers its MultiMedia Mentor™ (http://www.knowledgenetworks.com/info/main/products.html#m m) as a way to overcome the complexities of creating mixed media plans.

Http ://www .medialifemagazine .com The online magazine Media Life is positioned as a resource “for media planners and media buyers.” The latest news from the media industry is posted daily: newspapers, magazines, television, new media, research, media economics, etc. You can subscribe for free to the daily newsletter, as well as weekly newsletters about the newspaper industry and outdoor advertising. You can also search the news archive for the last seven years.

Http ://www .vmr .com /index .php Website of the company Virtual Media Resources, engaged in media research, media planning and media buying.

Research

Russian

Http ://www .tns -global .ru The TNS Group website presents the companies TNS AdFact (Russia's largest supplier of advertising monitoring data for various advertising media), TNS Media (a company specializing in research only in the field of media and advertising) and TNS Marketing information center, TNS MIC (one of the largest in the marketing research market in Russia). Various syndicate projects are presented in detail: marketing research; media audience measurements (press, radio, television and Internet); monitoring of advertising (in the press, on radio, television, outdoor advertising and advertising in cinemas); media monitoring and press clipping. A separate page is devoted to the possibilities of specialized research for the media. The “Research Results” section contains reports on advertising monitoring (in the press, on radio and television, film and outdoor advertising - Top 10 categories and Top 10 advertisers by quarter), as well as on measuring media ratings: press - NRS, radio - Radio Index and television - TV -Index. (Summary information about the audience in Moscow and Russia in four versions of the report - Top 100, Top 10 by channels, Top 10 by genres and average daily share - is updated weekly on Thursdays.) Specialized software Galileo is presented separately.

Http ://www .comcon -2.ru Website of the COMCON company: methods, research data, including information about the audience of Russian media (television, radio, press, Internet). Subscribe to news about media research.

Http://rmh.ru Website of the Research Holding ROMIR Monitoring - one of the largest Russian companies specializing in marketing and sociological research. The site also presents the main areas of media research: the study of media preferences, the media market and the advertising market, annual monitoring of electronic and print media in Russia with the publication of reviews on the audience of TV, radio, press and the Internet, etc. A “shop” of ready-made reports is open on the site.

Http ://www .socismr .com Website of the research company Socis, specializing in marketing and sociological research, as well as media measurements in Yaroslavl, Kostroma, Cherepovets, Vologda, Ivanovo, etc. The website contains excerpts from regular research of the media audience “ Media-MIX-Russia" and the presentation of the regular initiative omnibus-type research "Barometer", in which companies and organizations can add their own exclusive questions to the standard questionnaire.

Http://www.rprg.ru On the website of the RPRG research group ( Russian Public Relations Group) the main directions of its activities are presented: marketing research, media monitoring (media clipping), advertising and sponsorship monitoring, audit of advertising companies, etc.

Http://www.gfk.ru Russian website of the German company GfK Group, operating in more than 50 countries around the world. Media and Internet research is one of the main areas of her activity. The “Ready Reports Store” contains data on the audience (television, radio and press in a number of Russian cities), collected as part of the “Russian Media Map” project.

Http://www.gortis.info/ "GORTIS" covers marketing research and consulting. Provides articles on marketing research trends, advertising and media preferences, the results of our own research and reviews of the markets of St. Petersburg, sociodemographic characteristics of Moscow, St. Petersburg and Russia as a whole.

Http ://www .validata .ru / Website of the Valideyta company, specializing in marketing research and public opinion research, including the study of consumer behavior, image research, as well as in the field of advertising and media research.

Http ://www .wciom .ru The site of the oldest state research organization in Russia - the All-Russian Center for the Study of Public Opinion (VTsIOM), since 1987, engaged in socio-economic, political, and marketing research. The website presents the types of research conducted and the methods used for this, as well as the quarterly journal “Monitoring”.

Foreign

Http://www.casro.org Website of the Council of American Research Organizations CASRO, founded in 1975 ( Council of American Survey Research Organizations), whose members include almost 300 companies in the United States, Mexico and Canada. On the website you can familiarize yourself with the activities of the Council and some of its conclusions about industry development trends. There you can also find one of the best collections of useful links to advertising and media organizations and companies.

Http://www.themediaaudit.com The Media Audit is a multimedia audience study of various media, tracking more than 450 indicators such as socioeconomic characteristics, lifestyle, purchasing plans for certain products, purchasing habits for products, brands, stores, eateries, banks, insurance and medical institutions, preferred type of recreation, etc. The study can be purchased in printed form, or not using specially developed software. You can subscribe for free to the e-mail newsletter with the latest news.

Http://www.acnielsen.com Website of ACNielsen Worldwide, a company engaged in marketing research in more than 100 countries. Its founder is the famous American audience and media researcher Arthur Charles Nielsen. Today the company is a division of VNU (http://www.vnu.com). In sf The company's advertising services are largely related to the study of the results of advertising exposure.

Http://www.nielsenmedia.com Website of Nielsen Media Research, a subsidiary of VNU Media Measurement & Information Group, a global leader in information services for the media industry. Nielsen Media serves the information and marketing needs of advertisers and advertising agencies, as well as representatives of mass media, the Internet, music and film companies. But the company is best known for its TV ratings. It recently reaffirmed its leadership in this area by declaring that it will henceforth track television viewing regardless of whether viewers are in pubs, on the World Wide Web or watching the “box” on a cell phone. On the company's website you can find out what services it offers and what research it conducts, how data is collected and how it is used; You can get acquainted with some of the latest media measurement data, interesting articles and go through a terminological educational program in the field of media measurements. Most data is inaccessible without a password. Weekly primetime television ratings compiled by Nielsen Media Research can be viewed through USAToday (http://www.usatoday.com/life/en-ter/tv/nielsen.htm).

Http://www.nielsennetratings.com (and also http://netratings.com/) Site of a Nielsen and NetRatings project to study consumer and business use of the Internet, namely Internet audience measurement and online advertising as a platform for targeting marketing and advertising efforts in online media planning, buying and selling. There you can also get information about WebRF - probably the first and most intelligible “device” for planning coverage and frequency (see http://www.webrf.com).

Http://www.agbnielsen.net Website of the joint venture between AGB Group and Nielsen Media Research International compiling TV ratings in 28 countries (post-Soviet republics include Georgia and Moldova) on four continents (excluding North America) under the AGB Nielsen Media Research brand.

Http ://www .mediamark .com Website of Mediamark Research (MRI) - one of the leading US companies in the field of measuring media audiences on a national scale and across multiple parameters. It has information about consumers in almost all possible sectors (450 categories, 6 thousand brands). Among its main services, programs and databases are MEMRI (the largest consumer database), MRI + (the richest database with a search engine, which provides information on consumer and business publications necessary for a media planner - http://www.mriplus. com), etc. A lot of interesting and useful information is completely free.

Http://www.arbitron.com Website of the international company Arbitron Inc., one of the “pillars” of marketing and media research, specializing mainly in the field of radio broadcasting, network and online radio stations, as well as outdoor advertising in the USA, Mexico and Europe. The results of recent studies, surveys and ratings are publicly available.

Http ://www .comscore .com / Website of the company comScore Networks, specializing in researching the characteristics and purchasing (not only online) behavior of the audience of Internet sites and providing consulting and information services. Almost no free information.

Http://www.scarborough.com Website of the research company Scar ¬borough Research, which has specialized in newspaper audience measurements since 1975, and since the early 90s. has greatly expanded the range of objects of study (products in general and media in particular) - today it studies the purchasing patterns, lifestyle and media consumption skills of the US adult population at all levels - local, regional and national. Of particular interest to specialists (marketers in general and media planners in particular) is the company’s VALS system for segmenting (media) consumers according to their value system and lifestyle.

Http://www.smrb.com Research company website Simmons Market Research Bureau, which has been studying consumer behavior and preferences, including media preferences, for more than half a century. The company's best-known product is the National Consumer Study (NCS), which is accredited by MRC, the Media Rating Council (see http://www.mrc.htsp.com). The site is interesting in its way of organizing an online research store, where in three steps you can select the time and geographical boundaries of the research, product category and brands of interest and immediately find out the cost of the requested information. For example, data on eight (out of 16 possible) brands in the mobile phone category for the fall period of last year throughout the United States would cost a site visitor $150.

Http://www.jupiterresearch.com Website of the company JupiterResearch, specializing in research, analysis and consulting in the field of new consumer technologies, and in particular the Internet as an area of ​​business development. After free guest registration, you can gain access to some excerpts of the company's marketing research and a library of analytical materials, as well as subscribe to an e-mail newsletter with news.

Http://www.esomar.org Website of the European Society for Marketing and Public Opinion Research ESOMAR ( European Society for Opinion and Marketing Research), has a rich directory (with search engine) of research organizations around the world.

Http ://www .interview -nss .com /ems The page is dedicated to EMS ( European Media and Marketing Survey) - Europe's largest research source of media (national and international, TV and print) and marketing data both on national markets and on the west of the continent as a whole.

Audit

Russian

Http ://www .mediakomitet .ru / Website of the non-profit partnership “Media Committee”, created in 2001 with the aim of developing quality standards for a television and radio audience measurement system, a broadcast recording and monitoring system, and conducting professional examination of television and radio audience measurement systems.

Foreign

Http://www.mrc.htsp.com Website of the Media Rating Council (MRC) - an industry non-profit organization created to audit and guarantee the independence and reliability of various media audience studies. The organization arose in 1964 at the initiative of the US Congress after hearings caused by problems in this area. By the beginning of the 1960s. it has become vitally important for advertising and media companies. Council members include representatives from broadcast, cable, online and print media, as well as advertising agencies. Research services that have received MRC accreditation include Arbitron, Mediafax, MRI, Nielsen, RADAR, Scarborough and several others.

Http://www.accessabc.com Website of the world's first organization engaged in auditing the circulation of printed publications, founded in 1914 - Audit Bureau of Circulations. Its activities are financed by three groups of stakeholders: advertisers, advertising agencies and publishers. Most of the reports are not available to non-ABC customers, but some information about the circulation, as well as the composition of subscribers and readers of the largest publications is still publicly available. Of interest is both the organization of such audits and the form in which such material is presented.

Http://www.bpaww.com Website of the independent company BPA Worldwide, founded in 1931 by a group of advertisers, publishers and agencies to audit free publications (Business Press Audits, BPA). Today it operates in 20 countries and audits more than 3 thousand consumer and business media, including not only newspapers and magazines, but also websites, direct mail and e-mail newsletters, free distribution of advertising materials, etc. The website contains detailed information about what audits the company conducts, how such reports and information can be used, and how the price for such studies is determined. You can subscribe to the quarterly newsletter for media buyers.

Http ://www .verifiedaudit .com The website of the company Verified Audit Circulation (VAC), founded in 1951 to audit the circulation of freely distributed publications, today audits and studies the audience not only of this type of press, various reference publications, and “yellow pages” and websites, but also promotional materials, product samples, etc., distributed free of charge at retail outlets or door to door. On the site you can view the circulation of free publications in the United States and Canada by the name of the publication or publisher, release date, postal code of the distribution area, and etc.

Http://www.tabonline.com Website of a non-profit organization Traffic Audit Bureau for Media Measurement, Inc (TAB), founded in 1933 (and led by three stakeholder groups - advertisers, advertising agencies and media companies) with the purpose of auditing the circulation of outdoor advertising in the United States. Its main task is to count the number of people who had the opportunity to see a particular outdoor advertisement. Today, the annually updated TAB database contains half a million advertising points, systematized not only by owner, but also by market.

Advertising media

Press

Russian

Www .gipp .ru Website of the Guild of Periodical Publishers. Interesting materials about the media and their audiences are periodically published.

Www .journallst -virt .ru Website of the Journalist magazine. Mostly all publications are about journalism, but there are also some about advertising in the media.

Foreign

Http://www.naa.org Website of the Newspaper Association of America ( Newspaper Association of America, NAA), founded in 1992 after the merger of seven organizations serving the newspaper industry. The association represents almost 90% of US daily newspapers, as well as a number of publications with other periodicities and from other countries. The site has a lot of information available not only to members of the Association. For example, the NADbase (Newspaper Audience Database), updated twice a year, provides information on the readership of print and online editions of more than a hundred major newspapers. You can also subscribe to several newsletters and magazines with different frequency and topics, or rummage through their archives.

Http://www.newspapersoc.org.uk Newspaper Society of Great Britain - information on regional local markets.

Http://www.nna.org/ Website of the National Newspaper Association, founded in 1885 ( National Newspaper Association).

Http://www.magazine.org Website of the magazine publishers organization Magazine Publishers of America(MPA), founded in 1919 and representing approximately 250 US and more than 80 international publishing companies. Its goal is to promote magazines as an advertising medium, and therefore the site provides free access to many analytical and statistical materials and studies regarding the use of magazines as an independent advertising medium or in mix campaigns, as well as the characteristics of the magazine audience (constantly updated Media QuadMaps show skills media consumption by various demographic and consumer groups).

Radio and television

Russian

Http ://www .radioportal .ru Russian radio portal - media and show business news, media research and ratings (up-to-date data on radio audiences), links (with detailed coordinates) to the most famous research companies and some media organizations in the country and neighboring countries.

Http ://www .radlostation .ru The “Broadcasting Technologies” website is dedicated to questions and answers about creating private commercial radio companies in Russia: how to register a media outlet, obtain a license, issue permits, as well as what to do after creating a radio station: how to manage it, program it, promote, etc.

Foreign

Http://www.nab.org Website of the National Association of Broadcasters ( National Association of Broadcasters, NAB), has been representing the radio and television industry to public and government institutions for 75 years. There is a lot of information intended primarily for journalistic, managerial and technical staff of radio and TV enterprises, but for media planners there will also be interesting information supplied by research companies such as Nielsen and Arbitron. The association also distributes a dozen newsletters on various topics and at varying frequencies, two or three of which, including the daily NAB Smart Brief, are available to all website visitors. There is a well-systematized selection of useful links.

Http ://www .rab .com Website of the American Radio Advertising Bureau (RAB) - an organization with a half-century history, whose main goal is to promote radio as an advertising medium, for which it promotes the study of radio audiences and the effectiveness of radio advertising, as well as personnel training, selling radio advertising opportunities. There is a lot of publicly available material on the “selling power” of radio (compared to other media), as well as the characteristics of radio listeners and their purchasing behavior.

Http ://www .rab .co .uk /rab 2004/news .aspx Website of the British Radio Advertising Bureau (RAB), founded in 1992. The resource is well organized and very rich in analytical materials and research that is more mediaological than relevant character. It is divided into several sections devoted to different topics and intended for various groups of visitors - media planners, advertisers, advertisers, marketers, etc. The site has an audio library of commercials from the last 10 years from more than 20 thousand storage units. All materials are freely available.

Http://www.tvb.org Website of the television advertising bureau ( Television Bureau of Advertising, TVB) is an American non-profit professional association of television broadcasters. The studies presented on the website (many of which are available free of charge to non-members of the association) are systematized by object of study: market, consumers, viewers, media, advertising revenues. Particularly popular is the “Trends in Advertising” data collection, which contains information on annual advertising revenues of all media (including television, newspapers, magazines, direct mail, billboards, the Internet, “yellow pages”, etc.) since the distant 1948.

Http://www.onetvworld.org Association website Cabletelevision Advertising Bureau(http://www.cabletvadbureau.com), created to promote cable television as an advertising medium. The site has free access to a lot of analytical materials on cable television and advertising on it, latest ratings and audience research reports for various channels, as well as quarterly and annual statistics on TV advertising costs by category and by brand. The “Media Mathematics” section presents various formulas and examples of ways to calculate TV audiences. There is also a system for finding the desired cable operator or network.

Http://www.spotcable.com Website of the National Cable Communications (NCC) company, specializing in advertising on cable television. May be of interest due to the range of research products presented.

Internet

Russian

Http://promosite.ru / Articles on online advertising and target audience research.

Foreign

Http ://www .clickz .com One of the richest analytical and statistical resources in the field of interactive marketing. A site visitor can also use an online CPM calculator for free (knowing the cost of an advertising campaign and the number of impressions). The coordinates of companies that sell software systems for tracking online advertising are also given.

Http://www .valueclickmedia .com /index .shtml Founded in 1997, ValueClick Media is one of the first online advertising networks and likely the first to implement an impression-based payment model for online advertising. Today it is one of the largest advertising networks, reaching approximately two-thirds of the US Internet audience.

Http://www.doubleclick.com On the DoubleClick website you can find in the public domain a lot of fresh data and analytical materials on online advertising trends and live examples of increasing advertising effectiveness in www, and also subscribe to the newsletter.

Outdoor advertising

Russian

Http://www.ooh.ru The goal of the Out of Home project is to unite the Russian outdoor advertising market into a single information space so that advertisers and owners of advertising surfaces can quickly find each other regardless of their location. Provides news and review materials about the outdoor market clams. There is a catalog of advertising surfaces with the ability to search by type of advertising medium, region, city, street and house number. Free placement and registration of advertising surfaces is offered.

Http ://outdoor -ad .rus .net Official website of the Association of Outdoor Advertising Enterprises. The site has a directory of advertising companies where you can leave your link.

Http ://www .outdoormedia .ru Website dedicated to outdoor advertising. Internet version of the magazine of the same name OutdoorMedia. In addition, it contains news and chat on the designated topic.

Foreign

Http://www.oaaa.org Website of the American Outdoor Advertising Association, founded in 1891 ( Outdoor Advertising Association of America, OAAA), representing more than a thousand companies earning a total of 90% of the money in this industry. In addition to background information about members of the Association, the site contains many reports on audience measurements of various types of outdoor advertising, analyzes that until recently were available only on a paid basis (Research Reports), as well as a rich portfolio of cases organized by product categories.

Http://www.postar.co.uk Website of the British company POSTAR (Poster Audience Research). An interesting document has been presented" The Postar Classification Guide", which systematizes in great detail the types of shields and their installation locations, as well as criteria for assessing their visibility and, accordingly, cost.

Direct mail

Http ://www .the -dma .org Website of the Direct Marketing Association (DMA), founded in 1917 and with almost 5 thousand members from more than 40 countries. After free registration on the site, non-members of the organization can familiarize themselves with a number of studies and case studies, as well as subscribe to one of the daily newsletters (MyDMA Newsletter), the content of which can, to some extent, be shaped by themselves, selecting the sections on which information is needed.

Word of mouth advertising

Http://www.womma.com Website of the Association of “oral” marketing WOMMA ( Word of Mouth Marketing Association) is the official industry association for word-of-mouth marketing, whose goal is to promote and develop word-of-mouth marketing and make it a fundamental part of the marketing mix. You can sign up for our free newsletter to stay informed about the latest strategies and successes, as well as word-of-mouth marketing research and surveys.

Directories and catalogs

Russian

Http ://bookchamber .ru Website of the Russian Book Chamber, founded in 1917, which maintains bibliographic and statistical records of publications published on the territory of the Russian Federation. A list of publishers in Russia can be found in the online database. The site contains a search system for articles from periodicals published since 2004, as well as a list of newspapers and magazines, articles from which are included in the database.

Http ://www .media -atlas .ru The site contains atlases of Russian media managers and content managers (with biographical data and a list of publications), as well as detailed atlases of Russian media companies, television, radio stations, central and regional press; latest news from the media and advertising market, interviews, publication announcements, etc.

Http ://www .mediaguide .ru Press catalog (all publications and publishing houses with the ability to search by various parameters, as well as Media Guide’s own ratings of publications by topic and region for a certain period). News of the advertising market, publishing business and media industry on the website and in the e-mail newsletter.

Foreign

Http://www.allnewspapers.com Catalog of world media and news agencies with search by country and media type. Since replenishment of the resource is “voluntary” and free, the information in it is somewhat fragmentary (for example, there are only two Russian magazines there).

Http ://www .kidon .com /media -link The Kidon Media -Link website contains links to almost 20 thousand newspapers and other news resources around the world, organized geographically (by country). Information is provided in several languages, including Russian.

Http://www.mediafinder.com Mediafinder is another press directory that bills itself as "the largest database of periodicals in the United States and Canada."

Analytical information and news

Russian

Http ://www .sostav .ru This is an information and analytical portal dedicated to marketing, advertising and PR: daily updated news and review materials, the latest information on media business and media measurements.

Http ://www .rwr .ru Information site about advertising: daily news of the advertising industry of the country and the world on the site and in the newsletter, an abundance of analytics, systematized by headings, thematic conferences.

Http ://www .acvi .ru Website of the Analytical Center "Video International" (ACVI), created on the basis of the information and analytical department of the agency "Media Service "Video International"". The sections “Publications” and “Information and Analytical Materials” contain articles by ACVI employees and the results of some studies (annual and seasonal reports “Television in Russia”, “Advertising Market of Russia”, etc.) conducted by the center and of interest to researchers and practitioners media industry and advertising business.

Http://www.advertology.ru/ News portal about advertising. You can find interesting articles, weekly measurements of TV channel audiences conducted by TNS Media, ratings of advertisers, advertising agencies, etc. A separate page is dedicated to the magazine “Laboratory of Advertising, Marketing and PR”.

Foreign

Http://www.warc.com Website of the World Advertising Research Center ( World Advertising Research Center) - a rich resource (consisting of more than 25 thousand storage units, and everything is “to the point”), including in the field of media planning. The center's offices are located in the USA, Great Britain and Australia. Under the auspices of various organizations, the center publishes monthly magazines Admap and 1nternational

Journal of Advertising, bimonthly International Journal of Market Research(on the website http://www.ijmr.com you can find excerpts from the latest issue for free), the quarterly Market Leader, etc., as well as many non-periodical publications. Articles, statistics and cases on the site are collected from almost all over the world, and the search engine makes it quite easy to obtain the necessary material. Within seven days after registration, the resource visitor is given free “experimental” access to part of the information arrays.

Http ://www .mediapost .com This is a resource rich in its own information and designed specifically for media planners and media buyers. After registering for free, you can access all content and sign up for a daily newsletter with the latest information about the media industry.

Http://www.zenithoptimedia.com/ The site of a subsidiary of one of the world's largest providers of media market data, Publicis Group, whose offices are located in 64 countries. Among ZenithOptimedia's most popular products is the annual World Press Trends study, which analyzes the newspaper industry in more than 200 countries around the world, as well as a report updating several times a year on projected advertising expenditures Advertising Expenditure Forecasts by region, country, type of media, etc. The site has a large catalog of links, including advertising, media and media research resources.

Http://www.marketingpower.com American Marketing Association website ( American Marketing Association, AMA) - an international (45 thousand members from 92 countries) professional organization uniting people working in the field of marketing. The information array is divided into several parts intended for various categories of visitors - practitioners, students, teachers, etc. In free access you can find data from various sociological studies, thematic publications, a dictionary of terms used in media planning, methodological advice on how to choose advertising media, how to calculate how effective the media purchase will be (if there is no desire to use the services of the Association’s “media planner”, working on the basis of the “first intelligent media planning machine” Power Planner, as well as its media buying services).

Http://www.arfsite.org (and also www.thearf.org) Advertising Research Foundation website ( Advertising Research Foundation, ARF) is a non-profit organization founded in 1936 by the Association of National Advertisers ( Association of National Advertisers) and the American Association of Advertising Agencies ( American Association of Advertising Agencies) as a scientific and educational center. Its members represent more than 400 advertisers, advertising agencies, research firms, media companies, educational institutions and international organizations. Under the auspices of ARF (although the direct publisher is WARC) a quarterly magazine is published Journal of Advertising Research(JAR). On the website you can subscribe for free to the newsletter with announcements of magazine materials.

Http://www.iab.net Website Interactive Advertising Bureau(IAB) - an association that states its goal is to maximize the effectiveness of advertising in interactive media (Internet, interactive television channels, etc.). In the “Research and Sources” section you can find and download for free interesting analytical materials, studies, cases, reports and statistics on advertising revenues, etc. in the field of online advertising. You can also subscribe to daily and monthly newsletters for free.

Http://www.vnu.com Website of the world leader in the field of information services for the media industry VNU Media Measurement & Information Group, operating in more than 100 countries. Its units VNU Business Publication and VNU eMedia(www.vnuemedia.com) are published how many magazines and the Internet support their sites: Adweek (see www.adweek.com), Brandweek (see www.brandweek.com), Mediaweek (see www.medi-aweek.com), Editor & Publisher (see. www.editorandpublisher.com), Photo District News (www.pdnonline.com), Marketing Y Medios (www.marketingymedios.com), etc.

Http://www.mediaweek.com This is the online version of Mediaweek magazine, a product of VNU eMedia and VNU Business Publications. Delivers the latest news, commentary and analytical materials on the media business, including media planning.

Http://www.ciadvertising.org Website of the interactive advertising center ciAd ( Center for Interactive Advertising) at the University of Texas at Austin. The resource is rich in research and analysis intended mainly for students in the field of advertising and marketing, some of which may be useful for “current” media planners.

Http://www.ephrononmedia.com EphronOnMedia is the name of the personal website of Erwin Ephron, an advertising consultant and one of the five most influential people in the media of the last quarter century (estimated American Demographics Magazine). After free registration, you can access an archive of his work, in particular on media planning issues (for one of them, in 2000, Efron received the Lysaker award, awarded Advertising Research Foundation), and take part in the “demo” of his master class on media planning.

http://www.wilsonweb. com Web Marketing Today Research Room- the largest collection (about 15 thousand) of annotated links to articles and resources on the topic of web marketing and advertising, including types of advertising on the Web, pricing models and approaches, advertising income, etc. On the site you can subscribe to a free news newsletter, while receiving the right to download several books about web marketing and website promotion.

Http://www.jiad.org "Journal of Interactive Advertising" ( Journal of Interactive Advertising) is the official online publication of the advertising departments of the University of Michigan and the University of Texas. Published twice a year. The content is of an overview and analytical nature. All materials from the current and previous issues are freely available.

Http ://admedia .org A modest resource presenting a selection of articles from various, usually open, sources.

Http://www.worldmediabuyer.com Economic and political news, links to international advertising resources and media from different countries and continents.

Http ://advertising .utexas .edu /index .asp One of the richest collections of useful advertising links, compiled by the Advertising Department of the University of Texas at Austin.

Http://www.iwantmedia.com/index.html One of the best collections of useful links to web resources in the field of media industry and advertising.

Http://www.adage.com The site of perhaps the most famous publication about the advertising business - the weekly Advertising Age. After free registration, you can subscribe to a dozen thematic newsletters.

Http://www.adweek.com Website of the weekly magazine Advertising Week. Free access to a digest of the latest materials from the publication, useful links to media planning sites, as well as the opportunity to subscribe to newsletters.

Http://commercial-archive.com/index.php For a small fee you can become a citizen of Adland, discuss painful issues with fellow advertisers from different countries and view an archive of several tens of thousands of commercials.

Video version of the lecture " Useful links to online resources on media planning" A. Nazaikina

(to be published)

More detailed information on this topic can be found in the book by A. Nazaikin« Modern media planning» .