What is the meaning of apple watch. How much does the Apple Watch cost? Official prices

They've been on sale for 5 months now. For those who have owned a gadget almost from day one, this is quite enough time to make a verdict for themselves: did I make a mistake with the purchase? But the very fact that Apple managed to sell 7 million Apple Watches during this time—a record among manufacturers—proves the feasibility of the purchase. What are the advantages of the device?

Let's start with the fact that after the September presentation, several new colors appeared in the Apple Watch line. They are especially good for the most affordable Sport version, which comes in gold and rose gold. The gadgets look amazing, and the abundance of straps allows you to choose the most optimal option. And if you get tired, you can always buy more: straps are sold separately at affordable prices.

Apple smartwatches have a couple of main functions. Let's start with the main thing - sports. Wearable accessories act as activity trackers and collect a lot of data about the user. Steps, jogging, activity, heart rate. The Apple Watch not only shows all this in the form of numbers, but also translates it into the format of interactive graphs for achieving goals by day. The user can set his goals and work towards the desired result every day. As an interactive feature, Apple has added small prizes for completing various types of activities: this is not obligatory, but the game factor helps you train more actively. The watch also competes for the user’s activity, so every 45 minutes (the interval can be changed) it asks you to move at least a little.

The second main task of the watch is notifications. To prevent you from having to constantly take your iPhone out of your purse or pocket, almost all applications have learned to send notifications to the watch screen. It’s very convenient: you don’t have to activate your smartphone every time you receive a spam message, and you won’t be able to miss an urgent email.

As for the operating time, many note that the Apple Watch still lasts its working day. With not too active use, this figure doubles. At the same time, the iPhone discharges more slowly. The user does not activate the device so often, where the main “eater” of energy is big screen. Thus, Apple Watch and iPhone complement each other perfectly.

Obviously that's not all Apple capabilities Watch. The watch can work independently, without an iPhone, has dozens of applications, you can listen to music and watch photos from it. But it is also obvious that viewing dozens of photos on Instagram or writing messages on Facebook is more convenient from a smartphone. When purchasing, you should be aware that the Apple Watch at the current stage is a companion for the iPhone. A device that complements the world's best smartphone, making it even better. Is it worth it? Of course.

Prices for Apple Watch start at 29,000 rubles. This is a lot of money. But if you compare it with competitors, then for a given amount the user really gets a lot. Firstly, this is a full-fledged sports bracelet with dozens of functions and applications from third-party developers. Secondly, it is the second screen of your iPhone. Broadcast messages, notifications and short news. It's comfortable. In conclusion, this is a really beautiful and reliable accessory that does not need to be serviced after three months.

P.S. And don't forget about main feature Apple technology constant update software. Just 4 months after the release of the Apple Watch, the company introduced watchOS 2, which seriously increased the number of functions of the watch. None of our competitors have anything like this.

A wrist smart watch from Apple, bearing the simple name “Apple Watch,” was released not so long ago, in the spring of 2015. These watches were, so to speak, a test product, a cautious test of a niche and therefore were presented in a rather limited assortment. However, the new gadgets (like any Apple product) were expected to be successful, so the next generation watch, Series 2, did not take long to arrive. This happened in September 2016.

Apple Watch Series 2 boasts not only improved specifications, but also significantly (if not overly) expanded equipment. Now buyers have plenty to choose from: two display sizes, different case materials and straps, presented in a wide range of colors. In Russia and Ukraine, where Apple products are traditionally in great demand, the new product is becoming increasingly popular, and this is quite natural.

Luxurious, eye-catching wristwatches have always been and remain an attribute of success. The universal distribution of telephones and smartphones, it would seem, should have supplanted its “outdated” predecessor, but this did not happen. A beautiful, luxurious watch is still a fashionable and status accessory. Of course, as in the case of smartphones, prices for watches in the CIS countries differ from American prices. In this article we will look at how big this difference is and whether it can be taken advantage of.

IN this moment Apple watches are represented by the following lines: Series 1, Series 2, Nike+, Hermes and Edition.

The Apple Watch Series 1 currently being released remains essentially the same model that was released in 2015, with one exception: it received new processor. Apple Watch Series 2 also features built-in GPS/GLONASS, is waterproof (to 50 meters) and dust-resistant, and has a 50 percent brighter screen. Both series are equipped with exactly the same dual-core processor running on operating system watchos 3. Standard features include support for Wi-Fi, bluetooth, accelerometer, heart rate sensor. Opening hours: up to 18 hours. The clock runs on lithium-ion battery, Magnetic charging cable included.

The remaining three varieties of Apple Watch are, in terms of their capabilities and “filling”, the same Series 2 watches, but they differ in appearance and case material.

Apple Watch Nike+ is designed for a sports-oriented audience and looks the part. The Apple Watch Hermes has a stainless steel case, while the Apple Watch Edition has a white ceramic case.

The display size is presented in two versions: 38 mm (typically women's watches) and 42 mm (typically men's watches). Some models, however, are available in only one size.

So, let's look at the main models presented in each series and their cost. First, the price of American stores is indicated, followed by the price of the same gadget in Russian stores. Since combining different configurations results in a huge number of options, we will only mention a few in each series.

Apple Watch cost in the USA

Apple Watch Series 1:

  • 38mm silver aluminum case, white sports band: $269 / RUR 22,490;
  • 38mm gold aluminum case, concrete sports band: $269 / RUR 22,490;
  • 38mm rose gold aluminum case, pink sand sports band: $269 / RUR 22,490;
  • 42 mm gold-aluminum case, cocoa-colored sports strap: $299 / 24,990 rub.;
  • 42mm rose gold aluminum case, midnight blue sport band: $299 / RUR 24,990;
  • 42mm space gray aluminum case, black sport band: $299

Cost of the standard Apple Watch Series 2 in the US:

  • 38mm / 42mm space gray aluminum case, black nylon strap: $369 / $399, RUB 22,490 / RUB 24,990;
  • 38mm/42mm stainless steel case, white sport band: $549/$599, RUB 45,990/RUB 49,990;
  • 38mm / 42mm stainless steel case, Milanese black bracelet: $699 / $749 57990 / 61990 RUR;
  • 38mm / 42mm Space Black Stainless Steel Case, Black Block Bracelet: $1049 / $1099, RUR 85,990 / RUR 89,990

Cost of Apple Watch Nike+ in the USA (prices in rubles at the end of the block):

  • 38mm/42mm Space Gray Aluminum Case, Black/Light Green Sport Band: $369/$399;
  • 38mm/42mm aluminum case, black/cool sport band: $369/$399;
  • 38mm/42mm silver/aluminum case, silver/lime strap: $369/$399;
  • 38mm/42mm silver/aluminum case, silver/white strap: $369/$399

Price for the Apple Watch Nike+ series in Russia: RUB 30,990. for the 38 mm version, RUB 33,490. for the version with a 42 mm display.

Cost of Apple Watch Hermes in the USA:

  • 38 mm stainless steel case, Rose Japuir Single Tour leather strap: $1,149 / RUR 90,990;
  • 42mm stainless steel case, Feu Epsom Single Tour leather strap: $1,199 / RUR 94,990;
  • 38 mm stainless steel case, Double Tour leather strap in Fauve Barenia: $1,299 / RUB 102,990;
  • 38mm stainless steel case, Etoupe Swift leather strap with double buckle: $1,499

Apple Watch Edition price in the USA:

  • 38mm / 42mm white ceramic case, cloud sport band: $1249 / $1299, RUB 100,990 / RUB 104,990

Sales tax, which varies by state, must be added to the prices shown in US stores.

So, let's take a mid-priced watch, for example, Nike+, with a 42 mm display, a space gray aluminum case and a black/light green sports band. Let us remind you that in the American Apple store this watch costs $399. When purchasing, for example, in the state of New Jersey, the price including sales tax rises to $427. Translated into rubles, this will be 25 thousand rubles. The price for the same model in the Russian Apple store is 33,490 rubles. The difference is noticeable - in Russia we will overpay 8 thousand rubles. If you have friends in the US, then buying from a local store and mailing it to your country (about $50) will be the most cost-effective option. The second option is purchasing through online stores. Amazon offers watches for an average of $500 (give or take $10-20). Add here $50 dollars for delivery, and we get, translated into rubles, a cost of about 32 thousand rubles. As you can see, the price is almost close to the Russian one.

To summarize, we can say the following: prices in the USA are indeed much more affordable than in the CIS countries, in particular in Russia, but if your options are limited only to online stores, you are unlikely to gain much from this difference.

And the characteristics and price of the new items were announced. According to the information announced, the cost of wearable computers will reach $17,000.

In contact with

At the presentation, Tim Cook announced that the smart watch will go on sale on April 24, and pre-orders will be available from April 10. The base model, with a body made of aluminum and one of the varieties of rubber, will cost $349 and $399 for the 38mm and 42mm versions, respectively. In total, there will be 10 varieties of “sports” watches, differing in color - white, blue, green, coral and black options.


Watch model Watch will cost more and the price will vary depending on the size of the case and straps. In particular, straps can be made of fluoroplastic, several types of leather or metal. The 38mm models differ in price from the 42mm ones by $50. In general, the price range for the devices is as follows: $549-1049 for 38 mm modifications and $599-1099 for 42 mm modifications. There are a total of 20 model variations available. Watch.
The most expensive model includes 8 modifications differing in case material (yellow or rose gold) and straps. Housing of all presented options Edition made of 18 carat gold. The 38mm version with a “sports” strap will cost the buyer $10,000, while the 42mm version costs $12,000. Two versions with different types of leather straps cost $15,000 and $17,000. Available this model limited edition and will not be available for purchase in all Apple stores.


Full price list for Apple Watch:

  • Apple Watch Sport(all colors, with Sport Band): $349 (38mm), $399 (42mm);
  • Apple Watch, stainless steel, Sport Band: $549 (38 mm), $599 (42 mm);
  • Apple Watch, stainless steel, Classic Buckle strap: $649 (38 mm), $699 (42 mm);
  • Apple Watch, stainless steel, Milanese Loop: $649 (38 mm), $699 (42 mm);
  • Apple Watch, Stainless Steel, Modern Buckle Strap: $749 (38mm only);
  • Apple Watch, Stainless Steel, Leather Loop: $699 (42mm only);
  • Apple Watch, Stainless Steel, Link Bracelet: $949 (38mm), $999 (42mm);
  • Apple Watch, Dark Gray Stainless Steel, Link Bracelet: $1049 (38mm), $1099 (42mm);
  • , Sport Band: $10,000 (38 mm), $12,000 (42 mm);
  • , Modern Buckle strap: $17,000 (38mm only);
  • , Classic Buckle strap: $15,000 (42mm only).

Hello, my name is Dima and I am addicted to my smartphone. Like many of you.

Even smartphone battery life is often measured in hours of screen operation. Four hours is considered an acceptable result. Four hours a day. More than a day a week. We hold it in our hands 60 days a year.

I'm starting for a reason Apple review Watch with similar calculations. They will help you understand what Apple's idea is. It's about making us free. And if not us, then at least our hands.

Appearance

Apple Watch is by far the most beautiful smart watch of all that exist. It's not even about the design (to be honest, the device resembles a greatly reduced very first iPhone), but about the details: the right materials, incredible build quality, attention to detail. This is a polished product, every part of it is in its place. Everything is “according to the canon”, as it should be in an Apple device.

All this splendor is not visible in the photographs, and it is not without reason that Apple invites everyone to personally familiarize themselves with the Apple Watch in their retail stores.

There are three models to choose from: Apple Watch Sport (cheaper) made of aluminum and tempered glass, positioned primarily as a fitness gadget; Apple Watch (more expensive) made of stainless steel, sapphire glass and ceramics, and the elite Apple Watch Edition made of gold for $10 thousand. Each model is available in two sizes, 38 and 42 mm.

There are many straps available for watches. All of them, including the “starter” plastic version, look nice in person.

Functionality

My model is the Apple Watch 42 with a steel plate strap (Link Bracelet). It looks great, the strap is securely fastened, and the watch fits well on the hand.

Like all analogues on Android Wear, Apple Watch synchronizes with a smartphone, in this case, iPhone 5 and higher. The functionality of the wearable device is fully revealed only when paired with an iPhone. They are capable of doing something without it (showing the time, counting steps and playing music), but only insofar as.


Home and most useful Apple function Watch - notification management. Every message, every reminder will be broadcast on the watch screen. And you can react to it without touching the smartphone itself.

Communication is most conveniently implemented. To a message, be it SMS or email, you can answer by voice without taking your smartphone out of your pocket or purse. Call. The brush does not feel a strong, even pleasant vibration. We raise our hand, the display immediately lights up - we have received an SMS. Click on the microphone icon, dictate the text, lower your hand. Your iPhone in your pocket will do the rest.

WITH by email even more interesting. If the email client supports Apple Watch, an incoming letter can be sent to spam with a couple of swipes, marked as read, deleted - in general, you can do almost everything that is necessary.

Speaking of vibration. The watch has a special Taptic Engine built into it, and it vibrates quite unusually, giving the impression that someone is touching your hand. This vibration is not annoying at all, and this is important, because you will have to feel it very, very often.

In general, Apple's attempt to rethink communication through wearable technologies can be given a big plus. But all other functions are purely auxiliary.

Apple Watch also performs well as a fitness tracker. Accurately collect information about daily load and systematize it in special application, measure your heart rate, support GPS, and issue symbolic rewards for completing your daily number of steps. If you sit still for a long time, the watch will even suggest you take a walk for a couple of minutes.



In addition, on the watch you can use Siri to set reminders (convenient), switch playing tracks (less convenient), search for information on the Internet (inconvenient), and talk on the phone through the watch (not at all inconvenient). The last function is very useful on paper, but in practice it is only needed if you are at home. The speaker is very quiet - not for a noisy street.

I also do not advise you to go to the emoji selection menu. Almost all of them are incredibly scary in the truest sense of the word. A yellow, convulsing, eyeless (sic!) face with a protruding tongue will haunt your dreams for a long time at night.

Control

Management raises many questions. Human interaction with the iPhone is actually tied to one button. And there are three ways to contact the Apple Watch at once - a reason for confusion. The Apple Watch controls come closest to…. computer mouse.

So, there is a “digital crown” - a wheel that is responsible for winding in traditional watches. On the Apple Watch, you can use it to scroll through pages; a few taps on it will return you to the start screen, and a long press will bring up Siri.

You can interact with the watch through the screen: tap - like a left-click, hard press - like a click right button, it opens additional menus. But what exactly will open is not always clear, and you have to experiment: go into the application, press hard on the display, see what happens.

Another button on the watch case will open a list of favorite contacts: from this menu you can quickly call or send an SMS.

addictive

The process of getting used to the Apple Watch, in a sense, is built on the principle of the famous five stages of accepting the inevitable, only without “depression” and “anger.”

The first stage, denial: I wear an Apple Watch, but I don’t remember about it, I regularly take my smartphone out of my pocket - I worry that I’ve missed something important.

The second stage, let's call it bargaining: I wear an Apple Watch, but I still reach for my phone out of habit. Then I remember that the clock is silent, which means there is nothing to worry about.

Stage three, acceptance: I wear an Apple Watch. Since they are silent, there is nothing to worry about.

You can get full pleasure from using your watch only after going through all three stages. This process may take a long time. Therefore, you should not draw conclusions about the Apple Watch half an hour after purchase. To begin with, it’s better to relax altogether, stop constantly looking sideways at your brush, and forget about the clock. They will remind themselves of themselves.

Comparison

Yes, the Apple Watch did not make a revolution, but everything that is here is executed one bar higher than that of its competitors. The clock unmistakably wakes up as soon as you turn your hand slightly, and goes out as soon as you lower your hand. Notifications are not duplicated on the device screen if you are holding the smartphone in your hands (the only exception is calls). Almost all parameters are customizable: vibration strength, font size, arrangement of elements on the dial, interface color. The process of creating a pair between the iPhone and Apple Watch is generally ingenious, and talking about it would ruin a pleasant surprise.


All these little things, not particularly significant individually, ultimately make the Apple Watch stand out from the faceless crowd of smartwatches. The creators of the Apple Watch knew that this device was not just a smaller smartphone, because it must be constantly worn on the body. And from this point of view, if not everything, then a lot has been thought out here.

Only time is on par with competitors' models battery life. If you use the watch without limiting yourself in any way, you won’t be able to squeeze more than a day out of your Apple Watch. So get ready to charge them before bed.

Doubt

I like Apple Watch. But perhaps the most unpleasant thing is that, with all my love for this gadget, I cannot clearly explain why someone should buy it.

Reading notifications from the brush is convenient, but even this “feature” is not worth buying a rather expensive (from 24 thousand rubles) device. Fitness functions are also available on smartphones. A appearance... Yes, the Apple Watch is nice, but can’t you seriously compare it with some similarly priced traditional models from Swatch?

The word “need” implies a need, something without which you will be worse off. But you definitely won't be worse off without an Apple Watch. Yes, this is certainly the best smartwatch ever created, it’s just a pity that the wearable industry can’t offer anything better.

But the Apple Watch is just the beginning. Start new era, the birth of a new platform, a whole type electronic devices. Once upon a time, the iPhone didn't have an app store. Can you imagine now? modern smartphone without access to millions of different programs?The question is rhetorical.

We live in a time when a computer can be carried on your hand. It remains to live until the time when this will really make sense.

Apple Watch - 7.9

The release of wristwatches by Apple immediately attracted the attention of fans of Apple products, analysts and people who are interested in the world of high technology. Like the iPad before, the new product had a fairly powerful stimulus on the smart watch market, making these devices more popular.

Long before the release of the Apple Watch, other companies had already presented many of their gadgets, combining the functions of a wristwatch and a fitness tracker. But Cupertino managed to stir up customer interest in this category of devices, stimulating the demand for such gadgets. In this we should pay tribute to Apple and admit that today’s range of smart watches is also its merit.

But what is Apple's brainchild: is it a truly useful device, or a stylish trinket that emphasizes the owner's belonging to the squad of Apple fans? Is it worth buying an Apple Watch and what are they for? This material will help you understand.

What is Apple Watch for?

The creators conceived the Apple Watch as a stylish and functional accessory. To meet the needs of a large number of customers, engineers and designers have created several versions of watches made of different materials. The sheer number of straps and bracelets deserves attention: such an assortment from other companies is not easy to find.


Buyers have access to more than 30 modifications of the Apple Watch, differing in size (38 and 42 mm), case material (stainless steel, aluminum and gold). They, in turn, are equipped with a metal bracelet, leather or silicone strap, of which there are many design variations and colors. Thus, if not everyone, then most buyers will be able to choose a device to suit their taste and style.

The question arises: why do we need an Apple Watch, which costs from $350 to $17,000? But really: gold is gold, but they are far from Swiss chronographs. An Apple watch is a gadget with an attractive (and even luxurious, in some cases) design, but a mass-produced product. And for 1-10 thousand dollars there are much more stylish and exclusive creations of Swiss brands. Thus, even the gold Apple Watch falls short of being considered a luxury item. But what else, besides the external component, attracts the brainchild of Apple?


Gold Apple Watch Edition

Apple Watch is used as a headset (you can talk without taking your smartphone out of your pocket), a remote control for controlling the iPhone player, a fitness tracker and an organizer. The watch screen can act as a smartphone camera viewfinder. Apple smartwatches can also be used for their intended purpose (to view the exact time).

The internal components of the watch (both for 400 dollars and for 17 thousand) are identical. The screens differ: the 38 mm version has a resolution of 272x340, and the 42 mm version has 312x390 pixels. The exact characteristics of the watch's hardware have not yet been revealed, but it is known that it has 8 GB of memory installed. The user has access to 6 of them, of which 2 GB are allocated for music and another 75 MB for photos. Supported interfaces include Bluetooth, Wi-Fi and NFC. There is a gyroscope and accelerometer on board. But GPS receiver The watch does not have one.


Features of Apple Watch functionality

At first glance, the functionality of the Apple Watch looks typical and standard for the smartwatch class. But the implementation features make their own adjustments, making the gadget quite specific and unusual. There are both positive aspects and negative sides.

The operating system of Apple smart watches is WatchOS, specially designed for them. Outwardly, it strongly resembles iOS, but with round icons. This is where the similarities between the systems end. In terms of the kernel, this is a completely different product with its own architecture and specific capabilities. Some of them (time display, heart rate measurement, pedometer, calendar, alarm clock) are implemented well and are a pleasure to use, but there are also those that could be improved.

We are also pleased with the Force Touch technology, which provides sensitivity touch screen to the pressing force, and depending on this determines what action needs to be performed.

But not everything is so smooth: with the help of the watch you can accept or reject a call, or talk on the phone. But there is no dialer in the system, so you won’t be able to make a call so easily from the Apple Watch. The system for displaying notifications is also disappointing: some of them simply do not fit on the screen, and you have to take the iPhone out of your pocket.

The watch itself is only compatible with Apple smartphones, and only those running iOS 8 (5S and newer models). After synchronizing with the device, application icons will appear in the Apple Watch menu, but without connecting to mobile device they won't work. The very implementation of compatibility of programs with watches lies on the conscience of their developers. Some (like Instagram) work almost fully, while others can only display notifications.


An unpleasant feature is the battery life. A day without recharging for an Apple watch is a very good indicator. With active operation, the battery charge will last for 6 hours, maximum – 10. And this takes into account the flawlessly working system for turning on/off the display and the absence of GPS. The reason for the short operating time is explained by information about the battery capacity: it is 205 mAh.

Considering the mentioned unpleasant features, the question naturally arises: is an Apple Watch necessary at all?

Do you need an Apple Watch?

If you judge with an open mind, you can identify a number of advantages and serious disadvantages in smart watches from Apple. The advantages of the device include:

  • a wide range of modifications;
  • Force Touch technology;
  • stylish design;
  • intuitive system interface;
  • good workmanship.


But the gadget also has a number of big disadvantages:

  • short battery life;
  • incompatibility with outdated iPhone and devices based on other OS;
  • an abundance of functional defects.

To understand whether it is worth buying an Apple Watch, you need to determine for yourself what the purpose of the purchase is. If you just need a stylish accessory that will harmoniously complement your existing Apple devices, and the ratio of functionality and price does not play an important role, it’s worth it. There is a reason to buy Apple smart watches from true fans of the company's products.


It makes sense for those who are used to getting maximum functionality for reasonable money to think about whether an Apple Watch is necessary. Apple watches are beautiful, stylish, recognizable. But their capabilities in relation to price are quite modest compared to competing solutions. Apple has prioritized ergonomics and design of its products before. technical characteristics, but before the death of Steve Jobs there were fewer obvious flaws in the software.