Program for selecting youtube keywords. Quick selection of keywords for YouTube videos. We use search engine suggestions services

Tags on YouTube are the main tool for SEO promotion. Many of them do not change for years, especially when it comes to the most popular trends. However, it is important to know where they come from and how to select them correctly. Ready-made lists of tags and a tool for self-selection.

Tags are keywords that describe the content of a video in a short, condensed form. They are able to significantly promote a video in the search results of video hosting. Popular channels became known to many people precisely because their author chose the right keywords.

The difference between a tag and a hashtag

Website owners who independently fill their projects with content know how to select keywords - just like the owners of YouTube channels.

To create a hashtag, you need to take a search phrase that is suitable for a video on the topic and precede it with a hash sign # without spaces.

Search queries are hidden search tools, and hashtags are visible tools that allow you to sort video content.

Using search phrases in the form of a tag (for example, “What is a hashtag”), the video is found only by site search and search engines. By adding a hash mark before the phrase (“#What is a hashtag”), you will ensure that the video is included in the sorting of the video hosting script. Viewers will switch to it from other videos that contain the same hashtag.

Often, channel owners (on which both original videos and those of others can be posted) write a huge number of hashtags. Perhaps they hope that their videos will get to the top in the search results. However, the result is the opposite. The video becomes spammed and disappears from the sorting. Some people in this situation try to hide hashtags, but it doesn’t work out for them.

Tags for YouTube - in lists

Example tags: Ivan Rudskoy, Ivangai and Maryana, Ivangai new video, trolling, comedy, humor.

Examples of tags: game, simulator, how to do let's play, highlife, diggers, very bad reviewer, electronicmusic, fuss, nonsense, review of schoolchildren.

Examples: review, blog, beauty, gifts, holidays, clothes, shopping, mom vlogger, reality show, child development, cosmetics, fashion, makeup, how others live.

Question tags are extremely popular. They are divided into a number of groups.

Original questions

  • How did you spend this day a month ago?
  • What time in the past would you like to travel back to?
  • What do your family members call you?
  • Favorite sleeping position?
  • What are your advantages and disadvantages?
  • What tricks can you do?
  • What is your signature dish?
  • What makes you angry?
  • What can calm you down quickly?
  • What animal would you be reincarnated as in your next life?
  • What awaits humanity in 200 years?

Personal questions

  • What do you live for?
  • What was the brightest and most unforgettable moment in your life?
  • What would you do if you were in the past?
  • What inspires and motivates you?
  • What did you have for breakfast yesterday?
  • Are you easy to fool?
  • What was your biggest fear as a child?
  • Your best friend/girlfriend?

Questions like “If I”

If you were (a tree, a cat, a president, an alien, an actor, an artist, a billionaire), what would you do (not do)?

School issues

  • What nickname did your classmates come up with for you?
  • What is your favorite and most hated lesson?
  • Do you like school, studies, teachers?
  • Are you late or on time?
  • What to do if class is boring?

Questions about bloggers

  • What is the name of your favorite blogger?
  • How many channels do you subscribe to?
  • How long has your channel been around?
  • Which bloggers would you never follow?

Virality is explained by the fact that questions are compiled to which almost every user has something to say.

Selection of tags for YouTube

A disastrous and worthless option is to retype all more or less known tags, since the system does not like spam videos. Their maximum number is 15 keys. They must simultaneously reflect the uniqueness of the content and be general.

Think about what kind of query you would make if you wanted to find and watch your video. The "funny" and "fact" tags can be combined into "fun facts". Don’t forget about the most common typos when adding them to queries: “Thailand” and “Thailand”, “Russifier” and “Russifier”.

How to select tags

Experienced bloggers recommend using KeywordPlanner (Google AdWords). Write the topic of the video in the line “Your product, service”, placing the key query in one word. After that, select “Show only closely related variants”, specify “Closely related variants to keys”.

After this, you need to click on “Get” and write out the first tags from the list. To find additional matching keys, you can run them again in Keyword.

So, tags - handy tool for a blogger. They help the channel author bring his videos to the top, and users find exactly the content they need.

Have a nice day everyone! And straight to the point.
There is an excellent service that allows you to quickly and most relevantly select tags for videos on YouTube, it’s called keywordtool.io.
Although the service is paid, it is still useful when collecting statistics on YouTube requests in your free version, since it selects all similar phrases for a specific key.

The free version broadcasts only queries, without frequency indicators.


Let's look at an example of how tags are selected for YouTube. Let’s take such a popular request on Youtube as “jokes”. Let’s say we have a video on the topic of “humor” and “jokes” and we will find for it similar search phrases with which people search for such videos.

  1. Go to the “YouTube” tab;
  2. Select the country and language or leave everything as is if the video is for a Russian-speaking audience;
  3. We enter our keyword for YouTube and press search.



  1. We see statistics of YouTube queries for the keyword “fun”. There were 574 of them;
  2. Now you can select key phrases that are most relevant to the topic of our video. To do this, check the box next to all suitable keywords;
  3. As soon as 15 phrases are selected (the number of tags YouTube recommends, according to the latest data known to me), you can find out the number of tagged phrases by looking in the lower right corner. Now click on this rectangle that says “Copy (15)” and all our marked tags for Youtube videos are copied to the clipboard! Next, paste (Ctrl+V) them into the “tags” field directly on YouTube when uploading your video;
  4. If there are few phrases and they all fit, then you can use the “Copy all” button to quickly copy all search phrases.

To receive data based on keywords, you need to pay a subscription.

Even a simple set of functionality that allows you to increase the number key phrases 2 times + the ability to export files to Excel, will cost $48 per month!
Perhaps for those who professionally optimize videos for Youtube, let’s say there are people who specialize in this, work for large companies or channels, this service will pay off. But at the current dollar exchange rate, the subscription is quite expensive!

Despite the high cost, the Keywordtool service can still be useful in its free version for selection keywords YouTube will help you save time on selecting phrases and optimize your video as competently as possible.

Advantages of the resource:

  1. The ability to quickly search for keys, which saves time;
  2. Search for relevant keywords that match the topic of the video.

Minuses:

  1. Expensiveness of advanced website functionality;
  2. The resource is entirely in English, there is no Russian version, everything is in English;
  3. There is no display of hints for similar phrases, as is implemented in Yandex.
  4. There is no interrogative form for queries in Russian, at least I haven’t seen one, but for the USA there is;


In this article, I did not review all the functionality of Keywordtool, but only the one that I use myself to select tags for YouTube. As you may have noticed, here you can also search for search queries for Google, but for this it is better to use AdWords, where you can get all the information for free necessary information, which is paid here, I wrote about it in

We have released a new book “Content Marketing in in social networks: How to get into your subscribers’ heads and make them fall in love with your brand.”

Continuing the series of articles about YouTube, we will talk about collecting keywords for and evaluate their impact on the ranking of the video. A well-chosen NL is the key to success when working with search engines and website promotion; the same rule applies to promoting video content.

Why optimization doesn't work: a note before you start

The YouTube media platform is focused on people, and they, one way or another, decide what will be in the top and what will go to Oblivion. The main influence on this is the number of views. In addition, each video has a metric called “Audience Retention,” which shows the average time a user spends watching it. It can be found in the channel dashboard. The bottom line is that a video with a longer average viewing time will rank higher than one with a lower average view time.

Example:

There are two ten-minute videos with audience retention rates of 40% and 70%, respectively. On the first, the viewer will spend 4 minutes (10/40*100%), on the second - 7, and the second will be higher in YouTube results.

Second example: two videos, 5 and 15 minutes long. On the first, the retention percentage is 60% (3 minutes of viewing on average), and on the second - 30% (4.5 minutes). All other things being equal, the second video will rank higher.

And here optimization suddenly stops working. You will not be able to outrank a viral video or a video from an official channel in search results, no matter how many times you change the name or collect the perfect keywords. Due to better audience retention and the number of views, it will still be higher. In this case, you should focus on getting into the recommended ones and promoting low-frequency queries.

Google or Yandex?

When selecting keywords for YouTube, you should not neglect search results. For many of the requests, video ends up in the top, so when collecting CN, you must also focus on organic traffic. I have collected available statistics that will help you decide on the tools to use.

Yandex has somewhat lost its audience and has dropped slightly in terms of indicators, but still has greater coverage in Russia than Google.

Statistics show that the majority of Yandex's audience is made up of people over 25 years old - more than 60%, and there are more female users than male users (about twice as many).

We love Google in Russia, first of all, on smartphones. Built-in search systems from the Good Corporation and their “okay Google” on Android gave a huge boost and an advantage in the confrontation with Yandex on mobile platforms twice. Since smartphones are mainly used by young people, the age limit here is lower - people under 35 years old make up more than 70% of the search engine’s audience. The boys/girls ratio is 40% to 60%.

And now what this tedious writing was leading to. So you wanted to promote a video about the now fashionable DIY - “Top 10 tips on how to build a goat shed with your own hands.” The topic is clearly for older people, so it’s worth collecting keywords for YouTube based on Yandex.

Polar example:

Collecting a semantic core for a video about “Gandalf shakes his head to the saxophone.” This is interesting to young people (especially the ten-hour version), so Google and its users are our friends, and it is from their queries that we should collect keywords for YouTube.

What kind of video can appear in search results?

If a search query asks for a video, the robot will try to push it into the Yandex and Google results. Such requests include:

  • queries with “How to...” and “... do it yourself”;
  • reviews and trend of the last year - “Top 10 reasons for something”;
  • individual sporting events, cuts and live concerts of musical groups;
  • and, of course, funny stories, jokes, cats...

Focus on such features of search behavior first. If there is no video on your topic in the top, but with the addition of the word “how” there is, then add it.

We check:

ok Googol - game of chess

It’s worth understanding: the more users start choosing video content in search results, the higher it will be ranked. Vox populi and all that.

Adding the words “video” and “watch” will most directly affect your appearance in search results.

Where to look for keywords for YouTube?

We will make do with the basic services provided to us by the search engines themselves. Although they are not entirely optimal as tools for collecting keywords for YouTube, they are free and available to anyone. We will collect SYA for a video on assembling a guitar gadget from improvised shit and sticks

Yandex Wordstat

One of the most popular tools for collecting the semantic core for a project of any caliber. Using it is quite simple - create an account on Yandex, go to http://wordstat.yandex.ru. For more detailed information and development of Jedi skills in using this instrument, read our article.

We begin to actively analyze.

Already better.

According to the query statistics, we get the first keywords for YouTube: “guitar preamp” and “guitar preamp” with the addition of “do it yourself” and “how to make”.

Let's look at Yandex results for the presence of video content:

Google Keyword Tool

It looks a little heavier than Wordstat, but it’s perfect for promotion, especially if your topic is in demand among young people. In our case, the target audience is more likely to be beginner guitarists without money (a common occurrence) and radio amateurs, whose age is between 35 and 80 years.

It turns out something like this:

If you previously had advertising campaigns on your AdWords account, the actual number of views will be displayed instead of the approximate number of views.


Victor Trifonov

Content Marketer SEMANTICA

Competitor analysis

We just enter what we need in the YouTube search and see the keys:

Some have no descriptions, but there is something very important - tags. From them you can understand what keys your competitors use. Now you just need to look at them and choose the one you need. The process is quite simple:

go to the video page, right button mouse - “View page code”

ctrl + f, enter “tag” and find:

You can add such tags yourself, but you need to be guided by the top search results and evaluate your real strengths. If you can’t squeeze out your competitors (they have a long channel experience, a lot of views and likes), then focus on low-frequency queries, for which it is quite possible to earn your first popularity and subscribers.

When entering search query YouTube shows us tips

Therefore, a “circuit” and a “lamp” are added to the already assembled keys. If it relates to our content, great. If not, you will have to be content with what you have. Well, or remake the video for the sake of the number of views.

Conclusion

When selecting keywords for YouTube, you should use all the methods described and look for cross-search queries to better reach your audience. At the same time, focus on your target audience. Don’t forget about the magical effect on issuing “how to”, “DIY”, “top 10” and low-frequency keys in highly competitive topics.

Correctly selected tags for a YouTube video guarantee its promotion in searches and attract new viewers to the channel. When adding keywords, you need to take into account a number of factors, use special services and conduct an independent analysis of queries. Let's take a closer look at this.

Selecting tags is the main and most important part of optimizing videos for further promotion on YouTube. Of course, no one forbids simply entering any words that are thematically related to the topic of the material, but this will not bring any results if the request is not popular among users. Therefore, it is necessary to pay attention to many factors. Conventionally, the selection of keywords can be divided into several steps. Next we will look at each in detail.

Step 1: Tag Generators

There are many popular services on the Internet that allow the user to select a large number of relevant queries and tags for one word. We recommend using several sites at once and comparing the popularity of words and the results shown. In addition, it is worth noting that each of them works according to a unique algorithm and additionally provides the user with various information on the relevance and popularity of queries.

Step 2: Keyword Planners

Google and Yandex have special services that display the number of requests per month through their search engines. Thanks to these statistics, you can select the most relevant tags for your topic and include them in your videos. Let's look at the work of these schedulers and start with Yandex:


Google's service works on approximately the same principle, but displays the number of impressions and queries in its search engine. You can find keywords in it as follows:

Choose the most suitable words and use them in your videos. However, it is worth understanding that this method displays query statistics for the search engine; on YouTube it may differ slightly, so you should not take into account only keyword planners.

Step 3: View other people's tags

Lastly, we recommend finding a few popular videos on the same topic as your content and researching the keywords in them. In this case, you should pay attention to the date the material was uploaded; it should be as fresh as possible. You can define tags in several ways - using the HTML code of the page, an online service, or a special browser extension. Read more about this process in our article.

Now all you have to do is optimize the list as much as possible, leaving only the most suitable and popular tags in it. In addition, please note that you only need to indicate suitable for the topic words, otherwise the video may be blocked by the site administration. Keep up to twenty words and phrases, and then write them in the appropriate line when adding new material.

Youtube- is growing daily in terms of the number of users, and it would be foolish not to use this site as a channel to attract visitors and potential clients.

In this article we will look at how to choose keywords for Youtube, what are the ways, methods, as well as tips from experience.

Video promotion on YouTube includes:

— optimization

- spreading

So, the selection of keywords for a video is very important and affects the quality of video optimization.

We will select keywords using:

— Videos of competitors

And now to the point and in detail:

YouTube, like Google, has a service for selecting keywords for video searches.

For selection:

- select the desired language

- select the desired region

- select YouTube video URL

As a result, the service shows us the keywords for which the competitor’s video is optimized.

At the time of writing, the service displayed keywords incorrectly, namely:

This shows only for Russian-language words; if you look at the video results for English-language words, then:

Most likely these are temporary errors that will be fixed and work correctly in the near future.

We do the same thing ourselves - collect suitable keywords and add them to the list for video optimization.

3. Google keyword tool – keyword tool

It is best to initially use Google's keyword selection service. After all, YouTube is their project, and the selection service is much better than the one mentioned above.

To start selecting words you need to register with gmail.

Enter the keyword:

Then we make a list. Usually 5-10 keywords are enough for a video.

For example, for a video about how to promote a website it will look like this:

Selection of keywords for YouTube– an important point. Since this partially affects what keywords your video will be found both in Youtube itself and in the Google search engine.