Free programs for SEO optimizers. Category Archives: SEO programs Program for SEO promotion

May 10, 2015 Views: 8361

On this page you can briefly familiarize yourself with the list of SEO programs for optimizing and promoting sites, promotion in in social networks, various services for optimizing ongoing actions and much more. If you need more detailed information on any program, click “Go to description” and you will be taken to the full program description page. On the pages describing programs or services, you can read a full description of the program's capabilities, as well as read our opinion about this program. If you still have questions, you can write them in the comments to each program or on our forum. We have been constantly working with 90% of the programs we write about for several years and can answer any questions you may have.

Programs for website analysis and promotion

AllSubmitter- is a software package that allows you to promote websites by registering them on message boards, website directories, search engines and even forums. With a normal base for this program, it becomes a powerful tool in website promotion. In addition to the fact that the program allows you to promote your site, it also has many useful functions, such as: an analyzer of site positions in search engines by keywords, selection of keywords, competitor analysis and much more. The program can also independently generate any reports and even send them by e-mail. The program has been constantly supported by developers for many years and is very popular.

TOP database for AllSubmitter - has been one of the best bases for the AllSubmitter program for many years. On this moment The database contains almost 30,000 sites that are divided into categories, which allows users, when registering any project, not to search around, but to clearly go to the desired category and begin registration. The database is constantly maintained and updated, and its creator Anna answers any questions from clients and always helps. This database works with the AllSubmitter program, but if you do not work with the program and you just need a list of sites where you could register, the database is also provided in txt format.

XRumer 12 + Hrefer + SocPlugin + discount - the most powerful software package for website promotion that allows you to place a huge amount of information and links on the Internet in the shortest possible time. Besides the fact that Xrumer can independently register on any site, post to guest boards, blogs, comments, etc. Any information you write, he can solve captchas of any complexity on his own. Together with this complex comes Hrefer, thanks to which you never need to buy or look for databases, since you can parse them yourself in any quantity. In addition to Xrumer, there is also SocPlugin, thanks to which you can work on promotion on popular social networks. If you go to the page with a description of Xrumer, you will see what discount you can get when purchasing it. The discount ranges from $20 to $60 depending on which version of xrumer you buy.

SEO PowerSuite Russian Edition - a powerful SEO complex made abroad. This version is released for Russian market and has already proven itself well for a long time. The complex consists of 4 programs thanks to which you can independently determine the position of the site in search engines and do analysis seo optimization site, find out the number of linking pages and much more. This complex is used not only by SEO optimization and website promotion companies, but also by ordinary website owners. Any website owner who is trying to promote their website on their own should have such a product in their arsenal.

CS Yazzle- one of the best programs of its kind. The program is simply irreplaceable when analyzing competition in search engine promotion of websites. This program will show you the competitiveness of each request in a matter of seconds. Program functionality: analysis of competitors and their budgets, determination of positions, adding pages to the index, selection of keywords and phrases, promotion budget for aggregators, checking backlinks, identifying relevant pages, batch determination of indicators, checking the uniqueness of the text, assessing the competitiveness of promotion, indexed pages site, sites on IP address, page text analysis, page link analysis, search tips, notification of ping services, quick analysis of TOP, identification of site mirrors, comprehensive site assessment, Yandex.Webmaster panel, site map, checking page stickiness, PR predictor, PR by data centers, HTTP headers, checking DNS domains, ping, tracing.

FastTrust- a unique program for mass checking sites for trust. The program checks sites using more than 30 parameters, including spam, and shows you the degree of trust in such sites by search engines. Thanks to this program, you will be able to understand whether it is worth placing links on sites and what the return will be from such placement. When purchasing a program with our promo code, you will receive a 15% discount in the amount of 450 rubles.

Programs for promotion on social networks

Twidium Inviter- in our opinion this is the most best program for promotion on Twitter. Using this program, you can promote your Twitter account by gaining a huge number of readers. The advantages of this program are that you can select readers by interests, countries, etc. at the same time, not only follow them, but also unfollow those who have not responded in return. The program supports multi-threaded mode and you can load even thousands of Twitter accounts into it. To work with the program, you just need to configure everything once and then it will do everything in the same way. automatic mode without your intervention. They also forgot to note that the program has a mode for simulating human work.

Twidium Accounter- a program from the same developer thanks to which you can post tweets, pictures, edit your accounts (change password, description, background images and avatars, etc.). The program can parse tweets for subsequent posting. As a website promotion service, we would like to point out the huge advantage of the program is that it can post tweets not only from a file, but also from rss feeds site, thanks to which, with any number of sites, your news will be posted on Twitter and quickly indexed. The program has a huge number of settings that allow you to schedule posting tweets, adding hash tags, and most importantly, a mode for simulating human work. The developer constantly supports these programs and answers any questions, and they also have a forum where people share their work and help each other in solving problems.

ViKing Botovod- an ideal program for promoting VKontakte. The program has a huge number of functions such as exchanging group memberships, getting likes, chatting the bot with real people(at the same time, 90% of people don’t even realize that they are communicating with a bot), inviting friends, posting pictures and much more. The program has a built-in scheduler and you can configure it to work continuously. To read about all the functions of this program, go to the full description.

ViKing Inviter+- a program for promoting VKontakte allows you to invite people as friends, and then invite them to groups or communities. The advantages of this program are that you can invite people based on interests, regions, cities and, accordingly, get the right people as your friends, and not everyone in a row, as all services do. Thanks to this program, you will receive high-quality live subscribers or join groups and real communication. We conducted a test, a group promoted by offers (these are those who join your groups for money) up to 20,000 thousand joined after publishing an interesting post on the topic of the group, only 10 likes and a couple of comments were put on it, and the group was promoted ViKing Inviter+ according to the filters, only 3,000 thousand people entered after the publication of the post, he received about 100 likes, up to 50 reposts and a bunch of comments that grew every day. the program operates in multi-threaded mode and is capable of working with any number of accounts.

Viking Troll- the program is ideal for you if you publish interesting posts and want to receive a lot of comments on them. Thanks to this program, you can comment on your posts from a bunch of other people’s accounts. Even the most interesting posts on VKontakte can be missed by users since they will not see activity on them, but as soon as you add 10-30 comments to a post, real people already start commenting. The thing is that most people at the psychological level think that if a post does not have likes or comments, then it is not interesting. Viking Troll will help you get any number of comments and lure live VKontakte users.

ViKing Antispam- for those who don’t have time to sit around the clock and track spammers in your VKontakte groups or public pages. The program has flexible settings that will allow you to completely get rid of spam in your groups, and even in your absence the program itself will scan groups and delete spam.

ViKing Group Builder- an ideal program for those who run their business on the VKontakte social network. Using this program, you can easily find and parse the content you need, as well as prepare it for publication in your groups. One of the advantages of this program is that you can plan even a week in advance the publication of scheduled posts for each group or public.

Twitter Follower- a program for working on twitter. We cannot say anything about this program since we do not work with it. We use Twidium programs to work on Twitter and are happy with them. According to people's reviews, the program Twitter Follower performs its functions and is capable of following and unfollowing readers on twitter, but before programs "Twidium" it still doesn't quite live up to. Decide for yourself what kind of promotion on Twitter you need and what functionality should be in the program.

Programs for promoting websites on the Internet.

↓ New in the "Website Promotion" category:

All-in-One Submission 8.18 free
All-in-One Submission 8.18 allows you to automate the registration of web pages for more than 800 thousand search servers, link sites and web resource directories. The All-in-One SubmissionAll-in-One program registers web pages on all the most popular search services and can run in multi-threaded mode to achieve greater results in much less time.

AddWeb Website Promoter Pro 8.5.0.4 free
AddWeb Website Promoter Pro 8.5.0.4 is a unique assembly that consists of the 19 most necessary for anyone WEB master utilities and modules for optimization, maintenance, presentation and promotion of a website in the rankings of a large number of search engines.

AddSite Pro 4.0 free
AddSite Pro 4.0 is a program that can register sites on more than 650 search engines, various directories and ratings. The AddSite program also includes all the tools for fully automatic or detailed (that is, manual) registration, as well as subsequent analysis of the results obtained. Despite the great functionality and many auxiliary modules, the program is easy to use and simple.

SubmitWolf PRO 7.0 free
SubmitWolf PRO 7.0 can add your site to the search engines you need. After the creation of the site, the problem is to make it public and this program it is easy to handle thanks to support for settings and scripts for more than 50,000 directories and about 1,000 servers. SubmitWolf will help you rank your website high in various search engines in this highly competitive era. SubmitWolf also includes a convenient set of SEO tools that will help you optimize your site for search engines and further increase its ranking.

SkyFox Promotion 2.17 free
SkyFox Promotion 2.17 is a program that registers sites. After all, for the site to function properly, it must not only be created, but also provided for other users to use its capabilities. The Sky Fox Promotion program is completely Russian-language and can automatically add your site's URL to 23 well-known search engines. Thanks to its user-friendly interface, it is simple, neat and reliable.

SEO GiD 1.0 free
SEO GiD 1.0 is a convenient e-book that will help you learn how to promote, properly promote and optimize Internet sites. The SEO GiD book contains a guide that will most likely be useful to novice SEO masters, but professionals will also be able to find useful and interesting information.

Robots.txt 1.1 free
Robots.txt 1.1 is a quality editor for standard files on managing search engine spiders.

Pantera 4.0 is free
Pantera 4.0 is a program that will allow you to post your information in Russian on bulletin boards. The Pantera program places your ads in selected sections of Internet catalogs and will help you significantly save the time required to place ads. In just a few tens of minutes, you can post your ad on a large number of ad sites, and it will be read by millions of users throughout the country.

Page Promoter Platinum 8.1 free
Page Promoter Platinum 8.1 is a program that will qualitatively prepare, optimize and register your sites in various search engines and directories. The Page Promoter program also registers your website on all the most important search engines or directories.

AddWeb Website Promoter 8.6.3.5 paid
AddWeb Website Promoter Pro is one of the most popular programs for registering websites in search engines and directories. Using the utility, you can add your resource to more than 700,000 different portals.

AllSubmitter 6.3 paid
AllSubmitter is perhaps the most effective program designed to promote websites in the most popular search engines. It significantly speeds up the process of adding a site to various forums, directories, blogs, search engines and other resources.

Free Monitor for Google 2.5.29.77 free
Free Monitor for Google– specialized software tool, which is designed for website promotion and optimization. Using this utility, users can check the site's position in Google search results for specified queries.

CS Sape Master 1.8.4.40 paid
CS Sape Master is a package of specialized programs aimed at working with the Sape link exchange. The utility makes it possible to simplify most everyday operations by providing additional functions.

CS Yazzle 4.7.2.2760 paid
CS Yazzle is a powerful application for website optimization and promotion. The utility greatly facilitates the work of SEO specialists. The program is capable of analyzing and accounting for links for each project and request separately, checking the text on each page and checking the competitiveness of each request.

PPC Keyword Generator 1.0 paid

PPC Keyword Generator – free utility to create keywords. Using the program, the user can select a huge number of key queries, with the help of which the relevance of pages and profit from the site are significantly increased.

Semonitor 4.42 paid
Semonitor – quick utility for website promotion. The program consists of several utilities that cover the entire scope of optimization. This software has proven itself among both professionals and ordinary users.

Free SEO programs and webmaster tools for working with the site. SEO programs are designed to automate the manual work of SEO optimizers: site audit, creation of semantics, linking, checking and analyzing content. Today, programs allow SEOs to shift some of the tedious and tedious work to SEO tools. SEO programs help you gain practical experience and do your work much faster and with higher quality.

There is no such thing as too much popularity. Sales via the Internet are even more so. Anyone involved in business promotion on VKontakte is offered the convenient and effective software product L.S.Sender.

Chapter:

Technical analysis of a site is always focused on identifying SEO optimization errors, errors in the template code and checking the technical factors of the site that impede successful promotion.

Chapter:

The difficulty of moving into the top ten search results is associated with the number of competitors, the frequency and competitiveness of search queries. The ability to find and correctly use competitive and low-competitive queries also plays an important role.

Chapter:

After putting together the semantic core of the site, you need to cluster queries, optimally distributing them into semantic groups.

Chapter:

Here you can find discounts on the best and most popular SEO programs for Internet promotion, SEO programs for analysis, keyword selection, search engine optimization, registration, promotion on social networks, plugins and scripts.

AND all this goodness every optimizer needs with pleasant discounts so you can save money on SEO software that will help you automate most of the routine work and will significantly expand your capabilities in website promotion.

SEO programs for registering and posting messages (ads) on the Internet:

Programs for posting in bookmarking services:

Beetleworm

SEO programs for website analysis and promotion automation:

Site Content Analyzer

Programs and plugins for linking sites:

Programs for creating satellites, doorways, forums, websites:

Zebroid
(currently 15% discount)

Programs for working with CMS (various website engines):

Programs for working with content:

Content Downloader

Programs and plugins for creating subscription and sales pages

A very convenient, powerful plugin for creating any pages based on the popular CMS WordPress. Installs very quickly and easily, just as quickly, from 5 minutes to half an hour beautiful ones are made functional pages— subscription, sales, thank you pages, registration pages and any others.

You can insert video, audio, accept payments, conduct A/B testing, view statistics, easily change the design, display a lot of ready-made stylish elements of selling graphics and much more.

Write if you have any questions:

Skype: topbase.ru
Email: [email protected]

Or through the online consultant window (right)

For large search engine optimization projects, it is better to use paid tools, which provide a significant advantage in performance, but for a clear understanding of how SEO works, you can start with free software.

Working with this SEO software will not require any other costs other than training time and a certain amount of perseverance, which is a big plus for novice optimizers.

Software for compiling a semantic core

Proper website promotion should begin at the stage of its creation.

To achieve the greatest effectiveness, each page of the site must have a specific purpose and must be “tailored” to relevant search queries.

For some niches, you can use it, which will help you achieve first results relatively quickly.

You can read about ways to select keywords.

You can select queries manually by copying Yandex Wordstat phrases into Excel, sorting and processing them manually, but this can become extremely ineffective for projects with a large number of keywords, so we will master automation methods.

Magadan is a fairly popular program in RuNet for working with keywords. There are two versions - paid Pro and free Lite version. We will analyze how to work with the latter, since its functionality is almost no different from the full version.

Main features of the program:

collecting request statistics from Yandex.Direct;
saving results in your own databases for further work;
Wide range of keyword filters.

Magadan automates the labor-intensive tasks of keyword parsing, pumping out entire pages of Wordstat search queries. And then he can build relationships between groups of requests. There are no analogues yet with such a range of options as this program.

A little more detail about the possibilities:

automation of keyword collection
processing exact queries in quotes and with exclamation marks before words
collection of regional statistics of geo-dependent queries (Pro version only)
automation of a large number of routine tasks for processing requests: merging, cleaning, etc.
automatic addition to the parsing queue of requests according to a given template, that is, Magadan can continuously work for you
checking queries without cluttering the keyword database
import/export collected requests to files. Supported formats are txt, CSV/MS Excel, MySQL SQL dump and Win-1251, UTF-8 encodings

The procedure for working with the program is as follows:

Connect or create a new keyword database, and you can specify the path to save the query database. The database is saved in binary files own format.

Fill the queue of parsing requests; words can be added manually or imported from an external file.

From the queue “for parsing”, requests are automatically saved in the previously connected database.

Set the optimal delay time when parsing to avoid a ban from Wordstat.

Upon completion of parsing, you can select all words or them certain groups to a file of the desired format.

Limitations of the Magadan Lite version:

Query regions cannot be specified.
There is no sound notification when parsing is complete.
There is no automatic addition of proxy servers.
No Antigate API support.

This program, despite the dissonant name, is considered the best free one for.

Despite the greatly reduced functionality compared to KeyCollector, this software still has many useful capabilities for collecting and analyzing keywords.

Possibilities:

Able to collect all statistics requests Yandex Wordstat, collects from both the left and right columns of the service. Without restrictions, that is, no worse than using Yandex query statistics manually.
Collection of Liveinternet statistics taking into account the popularity of search phrases to collect the semantic core.
Determining the competitiveness of search queries based on the number of sites in the index by this request, competition can be estimated approximately.
Determining the most relevant page, and this is important for proper internal linking of the site.

Interface

Slovoeb is very similar to Key Collector and has an intuitive interface that is easy to understand.

A quick access panel that allows you to start working with projects and software settings.
Button to stop processes - not all tasks are perfect and the moment you realize your mistake, the process can be stopped.
Stop words: Not all words are equally useful for our site, so we can add a list of exclusions from search queries. This way we reduce the time spent working and cut off all unnecessary things.
Yandex Wordstat regions allow you to work with geo-dependent search queries - this option is especially relevant for local online stores and regional sites.
The left column of Yandex.WordStat is where the batch collection of keywords along with their basic frequencies will be carried out.
Right column of Yandex.Wordstat – starts parsing similar queries from the right column of the Wordstat service.
Yandex.Wordstat frequencies - there are different types of search query frequencies, the drop-down menu allows you to select any or all of them. This option allows you to select the most effective keywords.

What you need to know about Yandex frequencies:

Basic frequencies – all requests in any form;
Frequencies “ ” – only this query and all its word forms (inflections), longer queries containing the specified query will be discarded.
Frequencies “!” – only exact requests.

Seasonality Yandex.Wordstat will help you find out information about the frequencies of search queries in different periods of the year.
Search tips. For popular queries, you can get search suggestions from popular search engines (Yandex, Google, Mail.ru, Rambler, Nigma and Yahoo!), which they usually show to users in the search bar.
KEI - a competition indicator depends on how many sites in the Yandex and Google index respond to the keyword.
Analysis of relevant pages for a specific site. By entering the address of your website, you can find out the address of the most relevant page, that is, the one that Yandex or Google considers the most authoritative for this request. That is, you can decide which page to promote for a particular request.
You need to specify the region to more accurately determine relevance.

Settings

The most important settings are in the tab Are common And Parsing/Yandex.WordStat.

Let's take a closer look at the settings Are common:

Timeouts are needed to avoid IP bans during parsing by the Wordstat service;
The optimal number of retries is about 3 if a parsing error occurs or Wordstat does temporarily block the IP, in which case you will have to use a proxy or wait;
Rows with missing data – collect information only on those requests that have not yet been fully processed;
Remove special characters from words and convert words to lower case – everything that we don’t need is filtered using these options.

Parsing/Yandex.WordStat:

Let's set up Wordstat statistics parsing:

Parsing depth – to begin with, it’s enough to set it to 0, but if you need a higher value, then you can’t do without proxies and timeouts;
Parse pages: the maximum number of pages that the Wordstat service provides is 40, and on each page 50 queries cannot be collected more than this number (up to 2000 keywords in total);
The choice of the base frequency for parsing depends on the competitiveness of the topic and how often we need queries. For a narrow niche you can set from 30, and for a wide niche from 50-200. The upper value will help cut off high-frequency searchers if we need promotion only for low-frequency queries.
Number of threads – do not set too many so as not to arouse Wordstat’s suspicions, you can start with 1;
Types of frequencies - set those that we need. Usually, basic and accurate (“!”) frequency is sufficient to collect the semantic core. Frequency quotes may not be used.

To pass keywords we will go through the following stages:

Additionally You can also do the following steps:

Find out the competition of KEI and select suitable words
Identify relevant pages for the most important keywords
Export results to a file.

This is how the whole process of collecting keywords from the left column of Wordstat is carried out. Need to expand the topic? Then all these steps can be performed for the right column of Yandex.Wordstat.

Analysis and compilation of a semantic core

Next, we need to find out the competition for the keywords. To do this, you can use the capabilities of the Slovoeb program and get the number of competing sites for these requests.

But to obtain more data and quality, you can use the capabilities of SEO aggregators. For example, the received requests can be added to the link aggregators SeoPult or ROOKEE and find out their promotion cost.

A thorough analysis of the obtained keywords will help build the semantic core of the site from them.

So, this program copes with its tasks perfectly and mastering it is not as difficult as it seems at first glance.

Working with site content

Search engines are constantly increasing quality requirements for websites, especially for new projects. One of the algorithms that determines the quality of websites is checking the content for uniqueness. The content of a site is all its content that can be indexed - these are texts, graphics, videos and other web objects.

The content on the site should be useful to people and provide valuable information, products or services. If a site compares favorably with its competitors and contains unique articles and pictures, then, all other things being equal, it will be ranked higher than others.

It should be borne in mind that uniqueness alone is not enough, the content should not be automatically generated, and the site should not mislead either visitors or search engines.

Depending on the severity of the violations, such a site risks being sanctioned by search engines: falling under filters, completely falling out of the search engine index, and even being banned. In case of a ban, the site becomes prohibited for indexing.

Therefore, for the successful development of a site, you will need to fill it with unique articles, since search engines do not like plagiarists.

Advego Plagiatus and Etxt Anti-plagiarism

There is special software to check articles for uniqueness: AdvegoPlagiatus(Advego plagiarism) from the Advego article exchange and Etxt AntiplagiaT from etxt.ru

These programs check the uniqueness of the article; they have a similar principle of operation, although in their operation they may produce slightly different results. If opportunities permit, it is better to check articles for uniqueness using these two programs, although they usually use one tool.

We will not delve into the details of how search engines work to determine the uniqueness of text. Let's just say that there is such a thing as a shingle (“tile”, “brick”, “cell”) - this is a sequence of several words in a certain order. This sequence is used to determine the uniqueness of the article.

If you want to buy articles or order them from copywriters, then you can check their work using these programs, because a good article should not only be informative and useful, but also be unique enough and not contain plagiarism.

It goes without saying that it is difficult to come up with something of your own, and every article that is not technically plagiarized is logically still a modified sequence of borrowed ideas from other authors. But all journalism is based on borrowing information from each other, analyzing and synthesizing it.

You need to have a good understanding of the site’s subject matter, so that when new articles are added, their reliability does not suffer, and the site provides relevant and high-quality information. Websites with different purposes have different requirements for content quality, and the higher they are, the larger the budget required.

So, let's look at the program. When we launch it, we must check for updates, because only latest version guarantees the reliability of the results: something may change in the program algorithm and, if we use old version, then in some cases it can pass off a unique article as plagiarism, or vice versa - it can consider copy-paste (copied content) unique.

We insert the text of the article into the text field of this program and run the check. Most likely, our program will require recognition of Russian captcha, which is not very convenient when checking a large number of articles. Search engines require us to confirm that a person is sitting at the computer and not a bot sending them queries.

However, in the program settings you can specify a service account for captcha recognition; the services of these services are quite inexpensive, but at the same time they allow you to save precious time.
After the check has occurred, the program shows us the results: it searches for matching text fragments and shows links to those pages of sites on which similar text was found. Then she summarizes the uniqueness of the article and shows us the result, whether it is a rewrite or a copyright. Ideally, there should be 100% uniqueness of the article, but for some texts, especially technical ones, this is quite difficult to achieve, especially if the topic of the article is widespread and a lot of materials have been published on it.

Having examined in detail the work of advego plagiarism, we note that Etxt Anti-plagiarism works in a similar way. If we have checked the uniqueness of the text in both programs, then we can be confident in the reliability of the results.

Can perform batch scanning of files on disk
Scan a website and check all its pages for uniqueness, create a detailed report
Work with a list of proxy servers
Recognize search engine captchas
Keep check history

As you can see, the functionality of Etxt Anti-Plagiatus is much more powerful than Advego Plagiatus.

Checking positions and site audit

The easiest and most successful way to properly develop your project in the absence of sufficient experience is to learn from your competitors.

And for successful and effective SEO intelligence, we will need programs that will help us audit competitors’ sites and figure out why they occupy certain search positions for certain queries.

In addition, we will need these same programs in the process of working on our own website, since creating a more or less serious project is currently not a matter of one day. This may take quite a long time and the site will be constantly evolving. We need to monitor this entire process and analyze whether we have made mistakes that could significantly hinder the process of search engine promotion of the site.

– a free program for website analysis. Performs scanning using its own bot, similar in algorithm to search engine bots.

Checks the site parameters and analyzes them, providing us with the following capabilities:

Helps find errors, incorrect redirects, broken links, duplicate page titles (titles), descriptions (descriptions), keywords (keywords)
Analysis of all links for each page of the site (outgoing and incoming)
Estimation of the weight of each page (according to GooglePageRank)
Many scanning options and robots.txt analysis
Uploading work results to Excel format

First, enter the address of the site that we will analyze:

The number of program threads and timeouts will allow you to choose the optimal operating mode between the analysis speed and the load on the site hosting.

Let's configure the necessary options:

Linkcanonical– indicates the address of the preferred page (if there are duplicate pages, then one of them should either be closed from indexing or the other should have the “rel=canonical” tag).

Answer– you can check server errors to see if it processes site pages correctly.

Title– it is advisable to write it manually or using special plugins; it should not be generated (contain meaningful text).

Tags Description And Keywords: Displays whether tags are registered. Some believe that they are outdated, and their absence is not critical error, however, their presence increases the quality of the site in the eyes of search engines. It is not recommended to abuse tags: overload them with repeated keywords or mislead visitors with incorrect description (description of the page in the search results snippet).

If we scanned robots, then we have a column available robots.txt so we can see how they work.

Redirects must be taken into account, especially if there are links to these pages

Each page must contain one H1 header as close as possible to its beginning.

Links play an important role in search engine promotion, even if they talk about “cancelling” them, but search algorithms have no other alternative.

(internal links + external links) transfer some weight, but it can “leak”, that is, the page itself loses some of its weight. Here you need to pay attention to external links. It is believed that many external links are bad; if there are more than 100 external links, then you can get filtered for link spam.

Links to this page– you can view and analyze your own website’s links to this page. To view links from other sites, you need to use special services, such as Ahrefs.

In the right column - find duplicates

As a rule, pagination and archive pages will be duplicates; this is normal if they are closed from indexing using CMS or robots.txt. If we see a regular page - a duplicate, then we should pay special attention to this.

Typically this could be a comment page.

Export to Excel may include results and duplicates.

The encoding is taken from headers or meta tags, if not set automatically.

– this is an excellent program for determining site positions, TCI, Pr, Alexa Rank and other indicators, checking the parameters is carried out quite quickly. Therefore, with its help you can monitor not only your own sites, but also view the sites of competitors, which can help in website promotion.

The program provides opportunities to learn:

Site positions in search engines by keywords
TIC and Google PageRank
Site indexing in different subsystems
Availability of the site in popular directories: Yandex, Rambler, Mail.ru, Dmoz, Yahoo!
Statistics of website visits from various services and other indicators.

The collected information is saved to disk, so you can track the history of the site's development.
Many of the values that this program helps determine are clickable and you can get a lot of additional information from these links.

Immediately after opening the program in address bar You can write the name of your site and perform an express analysis.

Most often, this program is convenient to use to check site positions. This is quite simple to do: add a list of main keywords for which the site is promoted and click the check button. Naturally, this site should have articles with these keywords.

By tracking your site's top rankings for specific queries, you can see how your site is performing, which pages are performing best, and how to beat your competitors.

So, to check positions, go to the “Query selection” tab and paste a list of keywords into the text field, click “Copy” (to the right of the field is a button with text and an arrow). The program will transfer requests to the “Site Visibility” tab, click the “Check” button. Yandex may request a captcha, which is not very convenient, but after a while we will be shown the positions of our site.

It is worth noting that this program also allows you to track backlinks and website traffic. The more high-quality backlinks to our site, the better positions it can take, subject to the rules of link building.

The program also allows you to view which counters are installed on the site and go to their statistics, if they are available to us.

– this software is designed to calculate the weight of website pages. The program is quite simple and at the same time functional.

Let's analyze its strengths and weak sides from an SEO perspective.

Program limitations:

If the site is very large and the hosting is cheap and weak, then receiving data will take a long time;
This software does not display which pages contain external links;
Modest set of options free program. You don’t have to expect rich functionality here, such as a visual visualization of weight transfer between pages.

Possibilities:

Setting a delay time between requests is useful if the hosting is weak;
Choose whether to take into account rel=nofollow attributes, noindex tags, and the robots.txt file;
Specify User-agent: PageWeight, which will allow you to filter statistics so as not to spoil reports in the analytics system;
Detect broken links, where the weight of the page goes to nowhere and disappears there (for WordPress sites there is a Broken plugin Link Checker, which performs the same task and sends reports about problems by email);
Specify several iterations to obtain more accurate data for calculating weights;
Export the results of the program to a CSV file; export of XML and HTML sitemaps is also supported;
Upload an XML sitemap to calculate the weight of specific site pages.

Let's look at how the program works one by one.

In the next window we write a list of pages of interest relative to the main Url:

The slash means the root of the site, that is, in this case, scan the entire site. Click the OK button and then “Get data” - the button at the bottom left.

We get data about the page or site:

It’s a shame that you can skip the “Weight Calculation” button and then scold this program, because this button is hidden in the lower right corner and in some window states it is not visible at all, so the window needs to be expanded wider.

Let's calculate the weight of the pages and indicate the number of iterations, the more, the more accurate the result, but it will take more time:

After calculation we see the following picture:

Please note that conditional weight has nothing to do with Google PageRank.

The practical benefit of this program is that it will help to significantly save your budget when purchasing “eternal” links and articles. Cunning donors do hard linking of their sites, so the weight of such links is transferred very weakly. And we will get from such a site an effect that is significantly less than expected. Therefore, before purchasing links, check donor sites with this program.

SiteMapGenerator

If the robots.txt file closes pages and sections for indexing by search engine robots, then the site map, on the contrary, allows you to set the priority of indexing certain pages and sections of the site. The site map exists in two versions: for people - in HTML format and for bots in XML format.

Many modern CMSs such as WordPress are capable of creating a sitemap using special plugins.
If the site is implemented on a CMS that does not have its own tools for creating a sitemap, then it would be better to use this software.
The SiteMapGenerator program will be especially relevant for sites with big amount pages and complex structure.

Program functionality:

Selecting the main page of the site;
Excluding unnecessary pages from the site map or vice versa - including only some;
Creating a sitemap in several formats - GoogleSiteMap/XML, YahooMap/Text, Html, CSV
View robots.txt – it should contain the path to the site map
Checking for incorrect URLs on a website
Multi-threaded site crawling

The program interface on English language, however, it is very simple: all you need to do is enter the site address (ExtractLinksFromSite), set the maximum number of threads (Max. SimultaneousConnection) and, if necessary, register pages (main StartPages, exception patterns ExcludePatterns or those that need to be included in the Must-FollowPatterns map).

StartPages: If home page not standard index.php, then in the first column we indicate its address.

ExcludePatterns and Must-FollowPatterns have simple syntax rules

*seo/* – all pages of the seo section

*seo* – page addresses containSEO.

Here is an example of generating a site without specifying any parameters:

As a result, we will receive a site map in any of the formats we need:

For successful (increasing the site's link mass), both anchor and non-anchor promotion methods are used (that is, using anchors or urls of promoted pages in links).

Anchor (English anchor) is the text of a hyperlink that is visible to a visitor to a site that has this link and if it is interesting, the user can go to our site. This text is between the html tags And. If only links with anchors without any special semantic load like “here”, “here”, “here”, “there”, “more” and similar natural anchors lead to the page, then this is not very good. The fact is that search engines take into account the anchor text of a link and the text around the link when ranking a site for a particular query. That is, correctly selected anchors help achieve the greatest effect from links leading to our site.

The entire set of anchor links leading to a page is called an anchor list, which:

is being compiled search engines taking into account all links to the page;
should be varied, since links with the same anchors can be stuck together by search engines, and then they will transfer less weight;
It is recommended to dilute by adding search queries adjectives, synonyms, etc.;
the more links you need, the more diverse their anchors should be;
must be readable and understandable to humans;
should not look like automatically generated spam.

In addition, with non-anchor promotion, the text around the link also ends up in the anchor list.

So, if we need to promote ten pages of the site for five competitive queries and each query needs only 20-30 links, then we need to create 1000-1500 unique anchors! In practice, promotion tasks require a much larger amount of work.

To make this hard work easier, the SEO Anchor Generator program comes to our aid, which we will use to automate this work.

The syntax for composing text generation templates is as follows:

(a|b|c|d) – the text will contain one of the words;

– all words are in random order, but here you need to put spaces either after or before the words so that they do not merge or use a space separator – [+ +a|b|c|d], a comma – [+,+a|b|c |d] or other.

Nested structures are supported, which significantly increases the program's capabilities.

For example, this construction [+ – +[+, +a|b|c]|[+, +d|e|f]] gives 52 variants of expressions.

An example of an anchor for an online store of soft toys could be like this:

The program contains an input wizard, which greatly facilitates the creation of a generation template.

There is post-processing in the program settings that helps correct typical mistakes, which usually arise when carelessly compiling text generation templates (problems capital letters at the beginning of a sentence and extra or missing spaces).

But in order for these rules to work, do not forget to enable auto-correction in the options.

Bottom line

Thus, we see that anyone who wants to engage in website promotion can begin to learn free SEO software, which will help him acquire search engine optimization skills.

However, mastering these skills requires a lot of time and effort.

We are curious, what software do you use? We are waiting for your answers in the comments.