What is traffic arbitrage and why is it needed? Making money from traffic arbitrage from scratch: step-by-step instructions, diagrams, reviews from real people Traffic arbitrage examples

Any economic activity with the aim of making a profit has its own characteristics. Making money from traffic arbitrage is no exception:

You can resell traffic without having your own resource; its presence only helps you get more profit.
It is possible to start an activity with small investments, but the larger they are, the more income from work increases significantly. Experts do not recommend that novice “users” invest big money. You need to master a profit-generating system and study it. It is recommended to start from $50 conventional units.
The first impression of the simplicity of the activity may be wrong. The trading principle of buying and selling is observed: it is cheaper to take, but it is more expensive to give. You need to carefully study the entire process and learn the pitfalls. Then there will be no negative opinion about making money on arbitrage.
When starting his activity, a network user must understand 3 main components: traffic source → offer → analytical analysis. Each component link must be carefully disassembled and understood how it works.

The ability to receive high-quality traffic at a price that satisfies arbitration and its subsequent resale - big profits (high conversion). We cannot exclude working with affiliate programs as an increase in income. You need to understand which offer (offer limited in time for making a decision) is more profitable to purchase.

What is traffic arbitrage, where to start and how to make money?

When starting an online activity with the aim of making a profit, you need to learn everything about traffic arbitrage - a proven, not easy and profitable way of making money. The monthly profit with the right actions for an experienced user involved in arbitrage is up to 200 – 300 thousand rubles per month.

What is traffic arbitrage – acquisition for the purpose of resale of network traffic and making a profit from these actions. Basic concepts:

network (Internet) traffic – a quantitative indicator of visits to an Internet project for a specified time;
traffic arbitrage is a trading indicator of buying and selling: take cheaper, sell more expensive.

Understanding the concept of traffic and arbitration fully reveals the question of what traffic is in arbitration. There are features of receiving traffic:

direct type of traffic – unique users visiting an Internet project without clicking on third-party links;
Using the Landing Page resource, through an intermediary, attract “users” via a referral link to your project.

Is it possible to create a customer base using the Landing Page resource and the intermediary page? Experts answer that it is possible. We just need to add that in order to receive a link to the main resource, the user must register on the site. Having registered “users”, we make mailings.

There are two types of network traffic: paid and free. Remote work from home on traffic arbitrage with the choice of a free option requires a long time interval:

registration on different platforms (thematic forums, social networks, groups), on the subject of the partner’s resource, active work;
create your own Internet resource (blog, video channel), use partners’ links on it to promote their resources;
create a free website, “promote” it and promote links to partner resources on pages in thematic sections.

The free option for getting traffic is long and complex. To make a profit in arbitration, it is better to use paid options for “extracting” traffic and attracting a unique user:

contextual advertising, target “users”, platforms: Google Adsense, Yandex Direct, other resources;
teaser network (picture with text), resources: TeaserNet, MarketGid and others;
social network, projects: Instagram, Vkontakte, Odnoklassniki, Facebook;
banner advertising resource: RotaBan.ru;
special projects, traffic exchanges: Wizard Traffstock, KupiTraff, other resources.

How to make money on traffic arbitrage - real ways for beginners

Work as an affiliate marketer on the network - place advertising texts that contain links to landing pages of partner resources. Here the target user is asked to perform some action (register, use a service, other actions). How to make money as an arbitrator, definition of terms:

lead , this is a potential client ready to buy something;
lead generation – when the user becomes a potential buyer;
offer – a commercial offer from an advertiser in need of leads;
landing page – a project page (landing page), which encourages the “user” to take some action;
Cost Per Action (SPA) – affiliate network;
hold – temporary delay in payment of money for the webmaster;
profit – “net” profit of the webmaster;
conversion – the ratio of leads to the total number of users who visited the resource - (ratio).

Experts provide online training in traffic arbitrage courses. The meaning of this work is through affiliate programs and modern ways to attract target users to the pages of the advertiser’s projects. Where should a novice “user” start in working as an affiliate marketer and is it really possible to earn good money? There are many companies that show this type of activity from “A” to “Z”, these are: CPA NooB, CPA King, other resources.

Instructions for beginner affiliate traders from scratch, we work independently:

To receive a commercial proposal (offer), we register with several CPAs. The cost of leads in a project may differ; you need to choose the one that is profitable for arbitrage.
In the affiliate program we receive a referral. link is the main parameter for making money on arbitrage. Experts, studying the basics of arbitration, recommend choosing an offer topic that is convenient (comfortable) for the user, so that it is easy for him to advertise a referral link.
We direct traffic flow through the referral link. You can get it with or without investment. Having your own project on the Internet with sufficiently high traffic, you can direct your users according to the topic of the offer to its page. Or a paid form: contextual advertising, teaser networks, short texts on social networks.
We are considering the best option for generating income. We analyze which type of advertising is more profitable to use based on the topic of the offer. We check the information for the effectiveness of the advertiser’s landing page. We create several types of advertising blocks for teasers, banners and contextual advertising. Let's see what time is more profitable for display.
To make a profit, you need to filter out bad traffic (cut off bots).

Experts divide the work of an arbitrator by type of traffic:

news traffic arbitration;
mobile traffic arbitration;
arbitrage clickander traffic.

Mobile traffic arbitrage – coverage of almost 20% of Russian citizens who perceive advertising better. This is viewing websites through mobile devices and tablets. Experts predict an increase in the volume of this type of traffic.

there are almost no ad blockers on mobile devices;
tablet and smartphone users respond to advertising less aggressively than PC users;
the number of clicks and sales from mobile advertising (conversion) is higher than on a laptop or PC;
the number of ads on mobile search sites is less than on a PC;
testing advertising on mobile devices is more expensive;
It is not recommended to use mobile traffic to advertise expensive things; a person views it “on the fly”, without due attention;
short text of advertisements, small drawings;
you need to use filters from bots: FraudScore, Forensiq;
correctly configure the token.

Token – a technical characteristic that determines the quality of traffic and its conversion, for this reason it is important to configure it correctly when creating an advertising project (company). What does it include, example:

for which device – mobile phone, tablet, smartphone;
who is the manufacturer;
for which models;
what operating system is used;
for which connection: WI-FI, mobile Internet;
for which operator;
geographical location of users.

WI-FI traffic is cheaper than 3G (mobile Internet), in addition, the user must take certain actions (indicate the card or phone number) to complete the transaction. Mobile Internet provides a direct opportunity for transactions, higher conversion.

News traffic arbitrage – attracting users from news resources. The web master uses news queries to receive search traffic, and the affiliate acquires news traffic in order to make a profit from affiliate programs. Features of news arbitrage:

choice of theme for the teaser banner;
targeting is performed only with click settings - what device, geographic location of the user, for what OS;
For these reasons, it is recommended to create a blacklist and filter out sites with low leads.

Experts consider this type of traffic to be “cold”, in other words, the “user” who came to the resource to read the news has little interest in advertising, and if his banner is of interest, he should be directed to an intermediate page, and then to a landing page for the offer. An example of such work:

the user clicks on the banner wanting to see more news;
lands on a page with bright pictures and comments, in the form of new news;
At the bottom of such a page there are comments that recommend taking certain actions on the offer.

Event traffic is an information page to which the user comes to find out something about an event that has occurred (earthquake, flood, major scandal, competition results, and other significant events). This type of traffic is characterized by sharp jumps in user interest in the event, growth and decline in traffic. You can buy event traffic from web masters of news sites and on advertising exchanges.

Clicker traffic arbitrage – when a “user” comes to a resource and clicks in some area of the screen, then gets to the page of another resource. Clicker traffic is divided into 2 options: transfer from a resource or from a toolbar. The concept of a toolbar is a transition from virus browsers (stuffed with ad blocks). Popander is a large banner on 80% of the site page. An example of receiving traffic with a popunder banner:

traffic is “cold”, an intermediate site is used;
You can immediately go to page +18, at the bottom of which there will be comments from the offer.

You can buy clickander traffic on the following resources: Visitweb(site 18+), Traflab(from toolbars).

What is CPA (Cost-Per-Action)?

Earnings from traffic arbitrage are mainly done through CPA (Cost Per Action) exchanges, which means payment for completed actions. CPA is an Internet traffic exchange that brings together an advertiser and a webmaster (arbitrator). In other words, CPAs are affiliate programs that pay for the following actions of attracted users:

completing registration on the resource;
purchase of goods;
call a consultant;
install app;
follow the recommended link.

CPA provides an opportunity to quickly earn money from a potential visitor. What you need to understand when working with CPA:

profit received by the webmaster from the sale of goods – C.P.S. ;
percentage of users who performed paid actions – CR ;
ratio of clicks and page impressions – CTR ;
ratio of the number of transitions from resource pages to landing page - CTR page ;
the difference between the purchase price of a click and the webmaster’s profit from the transition – EPC ;
percentage for goods sold - P.P.S. .

The system works on the following principle:

The advertiser indicates in the offer what user actions he pays for and how much he pays.
The webmaster publishes the advertiser's link on his resource.
The user who followed this link is a lead who has fulfilled the terms of the offer.
The webmaster provides conversion statistics to the advertiser, who pays for the actions of the CPA.
The CPA takes up to 40% of the commission.

How quickly you can make a profit with CPA depends on the quality of the webmaster’s resource, what you need to do:

register on the exchange;
add your own resource that will be scanned, each resource has its own scan time;
search for the required commercial proposal (offer) on the subject of the site;
in promotional materials we use a referral link or a thematic banner;
We place promotional material on the page of our resource;
the target visitor to your resource clicks on the promotional material and takes an action;
the product manager (CPA) or advertiser checks the availability of a lead;
the agreed amount is credited to the webmaster.

Experts emphasize to webmasters that the lead verification time for each advertiser (offer) is different. The well-known online seller Aliexpress checks up to 3 months, and can make a decision in 30 days.

there is no waste of money, only specific orders are paid for;
It’s easy to plan an advertising campaign, the cost of the client is known;
the advertiser decides what to pay the webmaster for;
quality traffic;
verification of leads by CPA moderators before making payment to the webmaster.

For a webmaster, the advantages of working with CPA:

there is no need to negotiate with online stores separately, the option of choosing the best, generating an automatic referral link;
long-term cooperation with the exchange;
profit is not limited by an upper limit;
The scheme is transparent without deception.

How to find a traffic source?

It is difficult for a beginner to immediately understand that traffic arbitrage is redirecting the flow of target network users, purchasing traffic, to the advertiser’s resource. Where “users” perform actions specified by the offer. Traffic can be obtained using 2 methods: white and gray.

White traffic sources:

contextual and banner advertising;
teaser resources and targeted advertising.

Gray method:

creation of doorways (one-page sites) with redirection of visitors to the advertiser’s resource;
spam advertising on forums;
advertising on social networks;
other methods.

The received traffic to the advertiser's resource is sent through the CPA exchange, through affiliate programs located on the advertiser's resource. How to make money without investment through traffic arbitrage? Experts recommend starting with choosing a niche of activity, in other words, creating a vertical in which many affiliate programs can operate. Let's look at some areas:

the use of commodity resources (commodity), where the sale of products, goods occurs - Ryumka.biz;
for actions in online games (registration, activity);
financial activities (credits, investments, loans);
information business (selling courses, trainings, recruiting subscription clients);
online gambling games.

After choosing the direction of arbitration, the step-by-step instructions recommend choosing the desired offers or affiliate programs (AP). Having no public platform for making money through arbitrage and searching for offers, experts recommend a free resource: Cpad.pro. The resource navigation is clear, you need to go to the offers section and select the desired category (direction) to work with.

Hello! In this article we will tell you about traffic arbitrage, where to start and how to make money on traffic arbitrage.

Today you will learn:

What is traffic arbitrage;
How to make money from traffic arbitrage;
And how to start for a beginner who knows nothing about arbitration.

Traffic arbitrage- one of the most interesting and complex types. Engaging in competent arbitrage means finding a real gold mine. Many teams that started with traffic resale are now reaching the top with their projects, websites and companies that earn up to several million a year. So what is traffic arbitrage and that's it?

Basic Concepts

Before moving on to the main part of the article, it is strongly recommended that you familiarize yourself with the terminology:

Traffic– site visitors;
Arbitrator (webmaster) - a person who makes money from traffic arbitrage;
CPA model– a model of work in which the advertiser pays for the targeted action of the visitor who visited his page. Most often this is: filling out an application, ordering, online purchasing, registration.
CPA network– a resource that brings together webmasters and advertisers. Takes care of all financial and statistical issues, charging a commission for this;
Offer– offer from the advertiser;
Landing– a one-page website that is used to sell one product or service;
Pre-landing(layout) - a site that is created by a webmaster as a means of increasing audience interest in the product and screening out bots;
Hold– the time between the completion of a target action by a site visitor using the webmaster’s link and the payment to his account;
Conversion– the ratio of the number of clients who performed the target action to the total number of clients.

What is traffic arbitrage

Let's start right away with an example to make it clearer.

Imagine that you are a webmaster. You have found where some company offers to pay you 300 rubles for attracting one buyer (who paid for some product, for example, for 2000 rubles). And you are a good specialist and you think that you can attract many clients for this company.

Example 2. A large company wants to attract a large number of new clients. But almost all companies work harder to sell some product or service using their brand.

If we take, for example, the Internet, then this will be the sale of the Beeline brand (Megafon, MTS, Domolink, etc.), and not a specific tariff. But when working with webmasters, large companies sell their products and services, not their name. Firstly, this approach significantly expands the customer base. Secondly, it can lure other customers who are dissatisfied with the company to a suitable product.

Working with webmasters brings companies additional clients and increases brand trust among various groups of the population. This significantly reduces advertising costs, but requires proper calculation of all investments. After all, the profit of companies, as well as the profit of a webmaster, must be clearly calculated.

But what is attractive about traffic arbitrage as a way to make money?

There may be several answers to this question:

Quite a low entry threshold;
Possibility to scale the business;
Fairly easy to learn;
Does not require constant attention.

How traffic arbitrage works

Now a little about the mechanism of traffic resale itself. There are a large number of offers in affiliate programs. The webmaster must choose what he would be interested in promoting.

Usually, offers already have some necessary materials, which should be enough for beginning webmasters. The webmaster then drives traffic to the affiliate link and when customers take a predetermined action, a reward is paid.

Experienced webmasters prefer to create their own advertising materials rather than take them from their advertisers. This is done because often advertisers do not know some of the “tricks” that can increase conversions, attract additional customers, they create not very successful sites - in general, they make many mistakes that filter out part of the traffic.

This is why an experienced webmaster will be able to attract many more clients per offer than a beginner, due to additional, independently developed methods and advertising materials. That is why it is better for beginners to work with popular offers, with high-quality advertising materials, periodically reading blogs and forums of famous arbitrage specialists.

The most important thing in traffic arbitrage is to decide on the target audience. This is a very important point that cannot be ignored. The target audience is those who buy. These are not the people who look at the goods, not the ones who are interested in them. These are the ones who buy.

Let's take an example from a video tutorial by one famous website developer Alexander Chipizhko:

My wife has a fitness club and recently I made her a landing page. The first thing we decided on was the target audience. I was very surprised when she told me what categories of people visit the site and which ultimately buy her services as a fitness trainer.

About 80% of all visitors who are interested are young girls from 16 to 20 years old. Their figure is fine, but they want to lose weight and improve something. They buy 3-4% of the time. Next comes the category from 20 to 30 years. And these are girls who want to change something about themselves, but also rarely buy services. And the main target audience is already middle-aged ladies of 40-45 years old, with cellulite and other problems with their figure. And they are the most solvent and purchasing ones. And accordingly, we did the main advertising on them.

This principle will also be important for arbitrageurs, because companies buy clients. That is why it is so important to determine their target audience, to whom advertising should be done. This is the first thing to learn when mastering such a difficult profession.

Another important point is that at first you can engage in traffic arbitrage alone. Take ready-made materials, place them on resources, monitor, analyze, think about how you can increase conversion, reduce costs and generally increase profits. But over time, the business scales and then almost all webmasters recruit a good team that distributes responsibilities.

Of course, you can do all these things alone, but if you work with 4-5 offers, test them all and update creatives on time, this will take a huge amount of time. And if you add constant analysis to this, then there may not be enough hours in the day. Also, working as a team helps to share all sorts of risks and brainstorm, which will allow you to create a truly original idea.

The main difference between beginners and professionals is that the former often use ready-made materials, while the latter create their own attractive creatives, which work much better.

Over time, you will be able to create your own selling tricks that you will use, be able to reduce costs, choose tools well, etc. This will be the development of an arbitrator in his profession.

Types of traffic

In order to understand the methods of attracting traffic, let's talk about its types. This will allow you to understand what tools you can use to attract traffic, and what the resale mechanism is generally.

contextual advertising

Contextual advertising attracts a strictly target audience that is truly interested in the product. The so-called hot clients. Contextual advertising usually appears in 1-3 places for any request in Yandex or Google, which immediately increases the popularity of links.

The main advantage of contextual advertising is “client temperature”. It is displayed only for relevant queries, the topics of which coincide with advertising ones. Essentially, we attract a client who knows about his problem and is interested in solving it. The main disadvantage is the price. The cost per click on an ad can range from 10 to 100+ rubles, depending on many factors.

Contextual advertising by brand

This is still the same contextual advertising, only the attraction through it is not for a specific product, but for a specific brand. Some advertisers allow the use of a brand name to attract customers, others prohibit it, arguing that webmasters are selling them their own customers in this way.

Using the company name makes it much easier to find clients, because large companies are trusted, people want to buy their products and services, and therefore it is much easier to attract clients.

Incentivized traffic

Traffic with one of the highest conversions. Here the user is promised some kind of bonus for the action performed.

There are two types of motivational traffic:

Visit for a bonus;
Visit for money.

Their main difference is that the bonus can be intangible, but useful for one or another category of people. Money is paid to everyone for performing a certain action. Such traffic is attracted extremely willingly, but requires quite a lot of costs.

Traffic from social media networks

An option to attract traffic is to use social networks. Moreover, each individual portal has its own advertising methods and prices. These could be impressions in the feed (VK, Instagram, Facebook, etc.), small advertising offers on the page, or sound clips when listening to music.

Clickunder

This is a case where attracting traffic using this method is very rarely worth the cost. Clickunder is a new tab that opens in the background. The conversion rate is extremely low, and often does not even justify its costs.

Pros: low cost. Disadvantages: low conversion.

Teaser advertising

One of the oldest methods of attracting customers. The teaser can be translated as “tease”. These are often small advertisements that contain flashy headlines.

Teasers can be compared to the yellow press in terms of the content of many pages - they release deliberately false information and motivate the client to take a certain action. The effectiveness of a teaser depends less on the image and more on the text. The more interesting the presentation, the more effective the teaser will be.

Teaser networks do not attract paying traffic. Often this is an entertainment topic, such as online games or gambling projects. But sometimes these are news teasers that are simply full of yellow headlines, like “Some star lost weight with the help of...”, “I made a million from this...” and other variations.

Pros: wide coverage and average click-through rate. Of the minuses: low solvency.

Banners

The oldest, but nevertheless one of the most effective methods of promotion. A banner is a static or dynamic image that contains information about a product.

For a good banner, the main thing is to choose a high-quality picture and create an attractive and motivating text that will encourage the user to follow the link. After clicking on the picture, clients most often end up on the advertiser’s website.

Cashback

This is a rather new way of attracting traffic for Russia, but nevertheless has shown its effectiveness. Cashback - money back. That is, the client receives a percentage of purchases made. Well suited for product traffic, but can also be used in other areas.

It works something like this: the webmaster receives 600 rubles from an attracted client, and in the ad he writes “Refund of the purchase price... - 200 rubles.” As a result, both the client, who received a kind of discount, and the webmaster are happy - after all, his income, minus the costs of attracting the client himself, is 400 rubles, and the advertiser - he sold his product.

Pros: high conversion, greater motivation to purchase and re-attracting customers using the service. Of the minuses: high costs, which at first can even put beginners at a disadvantage.

Email traffic

Ideally, E-mail traffic has nothing to do with spam. These are simply promotional offers that the user voluntarily subscribes to. And after that, he receives announcements about new types of goods, services, exclusive offers, and so on. But often webmasters simply buy databases and send their offers to people who didn’t sign up for it at all.

Pros: a relatively cheap way to attract clients, requiring minimal time and effort.

Of the minuses: low conversion, and dishonest method of attraction. You can increase conversion with “individual offers” for each potential client. Possible discounts, gifts and various bonuses can increase conversion quite high, and when mailing to the target base, you can increase the conversion several times.

Pop-up window

This is the same annoying ad that pops up when you visit some sites. To close such advertising, you need to wait a certain amount of time. Often this is non-targeted advertising, the purpose of which is to convey to the user information that a certain product or service is available.

Push

These are animated game banners. They are most often designed as a simple game in which when the user hovers the cursor over a certain place, it turns into a sight or something similar. When clicking on such a banner, the user is immediately redirected to the site, and it is very important that it matches the theme of this gaming banner.

Pros: a large number of clicks. Disadvantages: small scope of application - most often on a gaming theme.

Adult traffic

Traffic from sites whose target audience falls under the 18+ category. Despite the fact that the attraction method can be different, from a banner to regular links or pop-up pages, this is a separate category of traffic. It is prohibited in many offers, but, nevertheless, some continue to cooperate with webmasters who attract specifically adult.

Let's systematize this information using a table:

Now we will provide you with real step-by-step instructions on how to start making money from traffic arbitrage right now.

Step 1. Selecting an affiliate program.

This is the most important step that needs to be approached with the greatest attention. It determines how much income you will receive, what offers you will be provided with, and how high the conversion of your leads will be.

First you need to look at reviews from other webmasters, preferably on independent portals or in groups on social networks. The main thing: payments, honesty, number of offers.

Another point that you should pay attention to is the work of the call center. In some affiliate programs, operators who call potential clients can make gross mistakes and thereby lower the percentage of sales, casting doubt on the purity of the webmaster’s traffic; in others, on the contrary, they can even convince a potentially doubtful lead to make a purchase.

Step 2. Selecting an offer.

After you have chosen an affiliate program, you need to select a suitable offer. Beginners are recommended to start by choosing 2-3 offers in order to share risks, see what works best, and subsequently scale their income according to investments.

Professionals most often prefer to choose one direction and work through it completely. For example, these could be product offers, gaming offers, credit offers, or others.

With a lot of experience, webmasters can narrow their specialization and attract one category of clients. Beginners should try themselves in all of them.

What to pay attention to:

Offer rating;
Targeted actions;
Hold time;
Design of advertising materials;
Requirements for traffic sources.

Step 3. Generate traffic.

This is also quite an important stage. Right now we are determining the target audience, coverage, geo and other parameters by which we will select potential clients.

A few words about your website as a way to attract and resell traffic. The total costs may be several times higher than the income that a webmaster can receive over a certain period of time - the life of the site. If you do not have sufficient knowledge in the field of website development and promotion, you should not consider the site as your own source of traffic.

When you have decided on the sources, target audience and attraction method, you can launch an advertising campaign and move on to the next stage.

Step 4. Analyze.

The most interesting stage in the work of every webmaster. At this moment, various advertising sources are analyzed, calculations are made on the profitability of creatives, the most profitable one is selected, and the rest are turned off.

An important point: display by time. You should conduct a small test in order to understand at what time the click-through rate and conversion on advertisements is better. This will allow you to make the right choice to turn off display at unprofitable times, and thereby reduce advertising costs.

Step 5. Change creatives.

Each creative has its own lifespan. And it is decreasing over time. If earlier, a high-quality banner could attract customers for several months, now its lifespan is 2-3 weeks. It is after this period that you need to create a new banner, write new text, and make a new selection.

In essence, this point is a new repetition of the third step, but with new materials and additional statistics. At the same time, you should always take into account that you cannot slightly replace the image or text, this will not help and the quantity and quality of traffic will continue to decline.

This point also includes changing the offer if it has already become obsolete. It is always worth being on the wave and moving after market trends, slightly ahead of them. This will allow the first to receive maximum income and avoid unprofitable offers in advance.

TOP 5 best CPA networks (partners)

Now let’s talk about the best affiliate programs that are an ideal starting point for beginners.

Ad1. It has just a huge number of offers that are constantly updated. It is very welcoming to beginners, as it has a good interface. That is why it is also interesting for many advertisers, who are selected manually.

One of the advantages is the operational technical support. support that very quickly answers all questions that arise, and a small payment threshold - 800 rubles, every week. With an increase in turnover of more than 5,000 rubles, you can withdraw funds more often.

Admitad is the next CPA network that is suitable for lovers of statistics and analysis. Their own statistics service is a real bomb. Order time, click time, number of user actions on the site, call analysis, and so on.

Cityads– a real monopoly on the gaming offers market. Ideal as a starting point for those who have at least a little knowledge of the subject of online games. I personally use financial offers from here. The affiliate is very good!

There are more than 200 different gaming offers here, the list of which is constantly updated. Why is it recommended to start with them? It's simple. Novice webmasters can most easily attract clients to this category than to all others. This is why you should start your journey in online game arbitrage with cityads.

M1-Shop– leader of product offers. The largest number of products, fast technical support and excellent commission - this is how you can briefly describe the M1. Nothing extra - you need to select a product category, create an advertisement and attract traffic. Nothing more is required from the client.

Aleba– one of my favorite affiliate networks! An active CPA affiliate that deals with financial offers, but now commodity ones are appearing. High-quality affiliate network with its own advertising materials. Most of them are of fairly high quality, which makes the work of an affiliate marketer much easier.

It is also worth remembering that affiliate programs are interested in the earnings of their affiliates. Since they take a percentage for each attracted client, it is in their interests that each party is satisfied with the cooperation.

That is why they create such favorable conditions both for advertisers, who bring money into the system, and for webmasters, who attract clients and bring their percentage to the system.

One important piece of advice for an arbitrator: communicate with technical support at your chosen CPA affiliate. They are paid money to advise their clients. Before choosing an offer, be sure to contact them, and they will advise what is really profitable to work with. Just a few words will not only reduce time costs, but also help save money.

Main risks in traffic arbitrage

As in any business, traffic arbitrage carries certain risks.

Let's look at some of them in more detail:

Mistakes in selecting target audiences. There are often cases when, due to inexperience, a financial offer was published on entertainment-related traffic. This led to the fact that the entire advertising budget was spent on displaying ads, and there were no clicks on them.
Fraud. This is low quality traffic. Some webmasters deliberately attract low-quality clients, or echo the ads of their competitors.
Long hold. One of the enemies of a newbie is a long delay in payments. Few people are ready to immediately pay large sums for an advertising campaign, which is why everyone starts small, gradually increasing the volume. But a long wait for the withdrawal of funds can stop the advertising campaign, due to which the flow of clients will be lost, the creatives will quickly become outdated, and along with the expected additional income, you will have to spend again on creating and launching an advertising campaign.
No cash flow distribution. It is best to “cast” on several offers, in each offer on several advertising platforms. This allows you to better analyze information and select only the most profitable advertising campaigns. Beginners prefer to leave 1-2 offers, and one advertising campaign for each, which makes any unsuccessful decision to attract traffic erroneous and fatal for their account.

How much can you earn from traffic arbitrage?

Here we come to the final and most interesting part of our article. Many people are still tormented by the question of how much they can earn from traffic arbitrage.

To answer this question, you can go to the website of any CPA network and see the TOP earnings. Daily turnover on some accounts will amount to millions of rubles. This is the level to which one can and should strive. And these are far from just drawn figures. But how much can a beginner and an average affiliate marketer earn?

Let's start with arbitrage traders with an average level of knowledge, skills and experience. Those who do everything alone can earn from 10 to 200 thousand rubles per month, depending on investments and efficiency. In other words, you can freely make 50-60 thousand alone, working in arbitration for one to three years.

Teams of experienced arbitrageurs can achieve an account turnover of several million rubles. The total profit per person in such projects is 50-400 thousand rubles, with high employment, a competent approach and constant work.

Top studios that have several of their own traffic sources can increase volumes to tens of millions of rubles per month due to large investments and work in different areas of offers at once.

But now about the most important thing. A beginner cannot count on profit in the first few weeks, or even months. The situation here is similar to trading on the stock market. At first, the main task is to learn how to break even.

– one of the most important stages that arbitrators go through. Depending on knowledge, work, analytical abilities and luck, they pass it in the first week or month. Due to the fact that at first the account turnover will be quite small, you will have to wait for payments for a very long time, which will only slow down development and profit.

To summarize all of the above:

Experienced teams receive from 1 to ... million rubles per month.
Experienced arbitrators – from 10 to 200 thousand rubles per month.
Beginners – from 0 to 30,000 rubles per month.
It all depends on the skills and desire to develop. There is no quick money in arbitration, and this should be remembered.

Conclusion

Summarizing all of the above, we can draw several simple conclusions. Traffic arbitrage is the resale of visitors to various Internet portals. Large companies that do not want to deal with advertising and attracting new customers are interested in this. In order to engage in traffic arbitrage, you will need skills in copywriting, design and advertising. There is no quick money, but with enough persistence, earnings from traffic arbitrage can reach several million rubles per month.

Last week. In it we will talk about very basic concepts: what traffic arbitrage is, what are the pros and cons of arbitration, and what is the difference between arbitrage and affiliate marketing.

Text transcript | Presentation

The next lesson will be out tomorrow. It will talk about participants in the arbitration market. The release schedule for all lessons is available on the Mobio School website. You can ask any questions about arbitration in the comments or in our VKontakte group.

Let's start with the fact that there are several ways to make money on the Internet:

eCommerce,
advertising on your own content: public pages on social networks, blogs,
infobusiness,
affiliate marketing, CPA marketing, traffic arbitrage

Despite the variety of ways to earn money, the earnings model is the same:

(Product + People who might buy it) & Tell these people about this product = $

This formula also works in traffic arbitrage. When listing ways to earn money, we highlighted the terms affiliate marketing (Affiliate Marketing) and traffic arbitrage under one paragraph, but it is important not to confuse these concepts.

Difference between affiliate marketing and traffic arbitrage

Affiliate marketing and traffic arbitrage are two different concepts. Let's look at them in more detail.

Affiliate Marketing(Affiliate Marketing) is a way to earn money through a commission from the sales of someone else's product. In this case, it is not necessary to have your own product, you need to help sell someone else’s product. As an example: any store that sells Pepsi engages in affiliate marketing.

CPA marketing- a special case of any affiliate marketing. The only difference is that in CPA marketing we receive payment for a specific action, lead or application.

Affiliate marketing requires traffic or users. At this moment, the need to attract traffic appears. Traffic arbitrage is a way to attract paid users to the application. You can attract traffic for free, for example, by launching your own video blog, collecting subscribers and then attracting them to the application.

If we look at the concept of “arbitrage” in a broader sense, in economics this term refers to a type of transaction in which we sell the same product in different markets and earn interest on the difference from the sale. Let's take currency as an example: we bought dollars yesterday in order to sell them a day later and make money on the difference.

Equivalent arbitrage is another arbitrage method in which we make money on the difference in components. Any wholesale sales are an example of equivalent arbitrage. We buy goods wholesale and sell them retail: we make money on the same product by buying it in different combinations. As an example, we assemble a computer from its components and sell it as a whole computer.

In our case, mobile arbitration is equivalent arbitration. We buy impressions and clicks, and sell actions and installs.

Ways to sell paid advertising on the Internet

There are several models for selling paid advertising on the Internet. Let's look at what methods exist:

SRT(Cost Per Time) - we buy a fixed time of placement on the site.
CPM(Cost per mille) - we buy a thousand impressions.
CPC(Cost Per Click) - we buy clicks.
CPA(Cost per Action) CPI(Cost per Install) or CPI(Cost per lead) - we pay for actions, installations, leads.

In mobile arbitrage, we buy impressions (CPM) and clicks (CPC) from traffic sources, and then sell actions, installs or leads (CPA, CPI, CPL) to advertisers. Accordingly, we make money on the difference between buying and selling.

What is good about arbitrage?

Let’s look at how attracting traffic is useful for business, and what are the advantages of being an affiliate marketer.

For business:

It's easy to scale your business: if you have a product and you offer decent rewards to partners, they can easily scale sales and start selling your product in different markets.

For the affiliate:

There are no production or logistics costs.
You are responsible for only one task: attract traffic.
You don’t think about Customer Service: you don’t need to communicate with clients or suppliers.
Low entry threshold: anyone with no experience can start attracting traffic, it’s quite simple at the start.

Why is arbitration bad?

There are also negative sides to arbitration, both for business and for the arbitrator himself.

For business:

Partners bear less responsibility for the product.
It is difficult to control the methods and methods of promotion that partners use.
Partners can cause potential damage to their image and reputation through dishonest methods of promotion.

For the affiliate:

Instability of earnings, which directly depends on the market situation.
High dependence on changes in the rules of advertising platforms, requirements and KPIs of advertisers.
Constant level of stress: there is high competition in the market, working campaigns that worked and converted into a plus are constantly dying, you need to come up with new approaches.

Conclusion

So, we have examined the concepts of affiliate marketing and traffic arbitrage, formulated the pros and cons of attracting traffic both for the business as a whole and for the arbitrator himself. In the second lesson we will look at which participants are present in the traffic arbitrage market.

You can ask any questions about arbitration in the comments or in our

Hello, dear site reader! Traffic arbitrage– the topic is complex, and there are a lot of technical subtleties in it. In addition, you need a starting budget, and it is possible to lose money at the beginning. You can start in arbitration with 50 – 100 dollars, but in reality it turns out differently for everyone: the amount of knowledge, diligence, ingenuity, and the right choice of CPA network influences. But at the end of the day, earnings from traffic arbitrage will range from 50,000 rubles to many thousands of dollars per month “net”. And this is not a scam: many people try, only a few earn decent amounts, because most beginners give up at the slightest loss. However, I will show you how and where to start so that they are minimal and ultimately bring you a profit.

Are you not afraid of these difficulties? Then here is a step-by-step instruction for you that will cover all aspects of this exciting way of making money. Of course, for a deep understanding, you need to study more materials than one article can reveal. The purpose of this article is to outline the essence and show the entire skeleton of earnings.

What is traffic arbitrage

Understanding starts with the basics.

Traffic arbitrage is the extraction of interested traffic (i.e., the flow of Internet users) and its direction to target sites in order to obtain conversions (sales, registrations, subscriptions or other targeted actions).

Traffic is obtained in two ways:

With the help of paid advertising - teaser, contextual, banner, targeted.
“Gray” methods – creating and promoting doorways; spam on forums, social networks, question-answer services; mass following and mass liking and other methods.

Traffic can be directed by:

In affiliate programs, CPA networks, for example;
Directly to the Internet projects of advertisers who buy this traffic.

Methods of paying an arbitrator for work:

Interest on the purchase of goods/services, on making a deposit, etc.;
Fixed cost of a lead (i.e., targeted action) - for a loan, for registration, subscription, purchase, completed application, etc.
For displaying banners or clicks (rarely).

Step-by-step instructions for traffic arbitrage

The general algorithm of actions is as follows:

Choosing a Niche
Selecting an offer and affiliate program
Studying the target audience
Selecting a traffic source
First profit from arbitrage and results analytics
Optimizing income from affiliate programs
Scaling.

Where to start in traffic arbitrage

You need to start by choosing a niche.

A niche is a general direction in which different affiliate programs and offers can work (advertisers’ offers with a payment method, see above). It is also called “vertical”.

The main areas in which affiliates earn money:

Tovarka (sale of goods), for example, a purely commodity network (see my review at the link);
Online games (pay for registration, active player, deposits of money into the game or other actions);
Finance (credits, loans, investments);
Information business (selling online courses, trainings, recruiting subscribers for e-mail newsletters);
Gambling – casino, poker, sports betting;
Education (they are also called essays, edu-partners) - academic papers like coursework and dissertations to order.
Dating – dating sites, including for intimate purposes.
Pharmaceuticals, care products - medicines, dietary supplements, products for weight loss, muscle gain, hair growth, increasing male and female sexual characteristics, health and beauty products, and so on.
SMS subscriptions and Wapclick. Connected to mobile internet.

How to make the right choice for a beginner? First–always focus on what is closest to you. If you don’t understand the financial topic, it’s better not to get involved right away. Ideally, you have in-depth knowledge of the niche. If you love online games, you can easily advertise them because you belong to the target audience of players and understand their needs. For example, I can’t tell a good game from a poor one at all.

Second- This relevance of the niche and its scale. The wider the target audience you can reach, the better. For example, everyone needs clothes. A huge number of people want to lose weight quickly and easily. These are mostly women of different ages, but sometimes men also really need to get in shape. Do you want to correct your figure? Then you know how painful this problem is for your target audience, and you understand how you can hook them.

Have you decided on a niche for traffic arbitrage? Let's move on to choosing an offer and PP.

How to choose an offer and affiliate program

An affiliate program can contain only 1 offer or be a CPA network that contains many offers from different advertisers. You can read the link, and we move on. Shows excellent results

Cpad.pro– a free and very valuable service for selecting offers. Let's go to offers - categories and select in the column on the left the category that we decided on when searching for a niche for making money on arbitrage.

The table indicates the number of goals that need to be achieved to earn money, the number of CPA networks that advertise the offer and the date the information was updated. If an offer is presented in many affiliate programs, then it has high competition. The ideal case is when the offer is exclusive, that is, presented in one CPA network.

Let's click on one of them. A page will open with a description of the offer, a preview of the landing pages to which we will send traffic, and goals.

So, according to the table, the PP accepts only Ukrainian traffic. There are two payment schemes here – CPS (cost-per-sale, or cost per sale as a percentage of the price for the product) and CPL (payment per lead). To get to know the offer better, in the “PP” column, click on the name of the affiliate program. A more detailed description of it and a “Register” button will open, leading to the website of the CPA network or affiliate program. Study it, look at the functionality that the PP offers for payments, etc.

What to look for when selecting an offer for arbitrage?

Seasonality. Is there a decline in interest in the product throughout the year? For example, affiliate programs for writing student papers earn good money only in the fall or spring, and the rest of the time there is a decline in interest among the target audience. Women lose weight more actively in the spring towards summer, so it is most profitable to advertise products at this time of year, although there is always demand.

If you start draining traffic during the off-season, you may not achieve the desired profit or even lose your investment in advertising. You can analyze seasonal fluctuations in interest using the Yandex tool Wordstat– “Query history” in the search engine. Just enter the query that your target audience asks most often when searching for a product, and be sure to specify the region. For example, upon request “Buy a swimsuit” we will see the following picture:

Demand. There is such a thing as a squeezed offer. This is the offer that was very popular and profitable, all the affiliates poured into it. As a result, all traffic was squeezed out, people's interest fell, and the offer became unprofitable. This is what happened with the annoying talking hamster.

Another example: tights that tear. The screenshot below shows that in the fall of 2016 there was a sharp jump in demand for them, and by the end of the year a decline began. Those affiliates who caught the trend at the stage of growth and peak of popularity earned more than others. If there is a downward trend in the number of requests, you should think about choosing another offer.

Exclusivity. We talked about this a little higher. Let’s repeat for reinforcement: the fewer CPA networks advertise an offer, the lower the competition for it. It’s good if it is represented only in one network or in several. It's bad when there are a dozen or more of them. Exclusivity is not the most important indicator. Don't discount seasonality and demand.

Indicators, offer rating. Many CPA networks indicate the conversion from site visits to leads, the percentage of application confirmations, hold and other information. Hold is the time during which you will not be able to receive the money you earned. The larger it is, the worse it is for a beginner. For example, if the hold is for a whole month, then you will have to wait this period until you are paid. If your budget is limited and you urgently need to reinvest your profits, long-term holding is not suitable for you. Here is an example of a description of programs in the very popular Admitad CPA network:

Pay attention to the cookie lifetime. The bigger it is, the better. and I have already talked about its special importance.

How to choose an affiliate program or CPA network for traffic arbitrage?

Look carefully:

Reviews on the Internet. If there are serious complaints about technical support, payments, fraud, think 100 times before working with this company. The most informative and truthful reviews are supported by screenshots of income statistics. Although even here Photoshop can play a cruel joke. Reviews cannot be trusted 100%, but if they are left on forums by their avid participants with a long lifespan, then it is highly likely to be true (although it also happens that the reviews are paid for by the owners of the software).
How long has a CPA network or affiliate program been on the market?. Beginners should not be trusted, especially at first. Look towards old and “bearded” affiliates. They are worried about their reputation and will not allow themselves to be deceived by their partners. Veterans that all arbitrageurs know about: Admitad, M1-Shop, Ad1, Actionpay, KMA.
Tools. Affiliate tools are designed to track traffic flows. The more detailed the analytics in a partner’s personal account, the more effectively you can improve your advertising campaign to increase profits. So, a good affiliate program has a section with statistics of conversions/orders. In addition, the affiliate program should have the ability to create a SubID - this is a parameter that is added to your affiliate links. With its help, you can, for example, track which banner or ad generated conversions and leads, and which did not generate any income at all. Unprofitable advertising campaigns and promotional materials need to be removed so that they do not eat up your budget. Other important tools for analytics in traffic arbitrage: postback URL, traffic back.
Minimum withdrawal amount. Compare it with your budget. For example, if you are ready to invest $100, and the minimum withdrawal requirement is $150, then you can spend all the advertising money without reaching the minimum income for withdrawing money from the affiliate program. Let’s say if you break even, then for $100 spent you will have $100 in income. You may not be paid this money. In general, it’s better to expect that if you fail, you can lose 50% of the invested budget or even more. Always take into account the minimum withdrawal requirement.
Payment terms. See which payment systems and cards you can withdraw money to, and how often payments occur.
Traffic Types. So, you have chosen an offer and an affiliate program in which you plan to earn money through arbitrage. But there is another nuance: it may have prohibited traffic sources. For example, some prohibit contextual advertising on a brand, motivated traffic, e-mail newsletters, etc. Some people don’t like their product being advertised on social networks. If, contrary to the prohibitions, you start merging traffic from prohibited sources, you will not be paid and your account may be banned forever.

Selecting traffic sources for arbitrage

Before choosing, pay attention to:

Offer. Thus, serious financial offers should not be advertised in teaser networks: there will be a lot of useless traffic and very few leads. Products that have just entered the market and are not yet familiar to the consumer will not appear in contextual advertising in search results (because they are simply not requested in search yet).
Source complexity. You will study Yandex.Direct for a month or even more before you start. It is better to choose simple methods of generating traffic, and move on from them to more complex ones. Ideally, those that can be learned in a day or two.

Types of traffic sources:

Advertising in groups, social network communities, on YouTube channels;
Teaser networks;
Banner networks;
Targeted advertising;
Contextual;
Advertising in mailing lists;
Doorway traffic;
Spam by e-mail, on forums, social networks, etc.;
Motivated traffic;

Traffic arbitrage through social networks and YouTube channels

Perhaps the easiest way for beginners to get started is to buy space for advertising posts from the admins of pages with a small number of subscribers. For one publication on VKontakte, for example, it will cost 50-200 rubles. There is no need to buy more expensive pages first. Practice on small ones until you get the hang of it. Take offers with a low cost per lead and the product itself.

So, you shouldn’t immediately sell iPhones with a small budget: you will lose it without even collecting enough statistics for analysis. Try to start with simple offers where you pay for registration, subscription to the newsletter, filling out a questionnaire, etc. Games, dating sites, information business with payment for subscribers, etc. are suitable. The budget for starting is preferably from 5,000 rubles.

There are a lot of nuances in making money on arbitrage using posts, but the general algorithm of actions is as follows:

Teaser networks

A huge number of sites are collected in teaser networks. They contain blocks with teasers - advertisements consisting of a small picture and short text.

Examples of teasers, and how to make them yourself.

Scheme of your actions for arbitration:

Select a teaser network and register.
Create teasers, add them to the network, add affiliate links to them. At the same time, pre-landing pages (or more simply, padding sites) are often used to whet the desire of visitors to buy a product before they go to the product’s website. Blogs with fake (unreal) reviews are often used as pre-landers.
Set up advertising display.
Launch advertising and monitor its promotion, statistics in the affiliate program and in analytics systems such as Yandex.Metrics and Google Analytics.
As you work, remove ineffective sites that do not generate profit.

The advantage of teasers is the low cost per click, which starts from 10 kopecks. However, the quality of traffic suffers: bots will steal your budget, so you need to delete sites if you notice empty clicks and zero conversions.

Examples of teaser networks:

Oblivochki.biz– a teaser with a lot of positive feedback from affiliate marketers and tools for more or less accurate targeting. Click from 70 kopecks.
Teasernet– geotargeting, wide selection of topics, clicks from 10 kopecks. A very large and old network.
BodyClick– there are sites of any topic, and in addition to teasers, you can advertise here with banners, contextual ads, and clickers.

Banner networks

With their help, you can place banners on websites of various topics. Banners differ from teasers in a wider variety of sizes and formats, and the absence of text. That is, it's just a picture or animation. You can buy ready-made banners from affiliate programs or make them yourself and then place them in banner networks. The most prominent representative of them is Rotaban.

Targeted advertising

Targeted advertising helps to most accurately target advertising to the consumer. Not only gender/age/geography is taken into account, but also marital status, interests, education, life position, presence of children, and so on. What you include in your social media profile is used by advertisers to show you relevant advertisements. The information that users provide about themselves can be used to accurately hit the target (“target” from English - “goal”).

Target VK. It is possible to show teaser blocks with a small picture on the left to users on Vk.com or promote full-fledged posts in their news feeds. You can create a button with a call to action “Buy”, “Go”, “Join” and so on. There is a “Carousel” format, where in one ad in the news feed you can create several cards that consist of a photo, a link to the site and a “Buy” button (or with other text). Retargeting tool available.

Mytarget. Using the service, you can arbitrate on Vkontakte, Mail.ru, and Odnoklassniki. Target mobile or desktop users, advertise mobile applications, games. In Maiterget there are more than 15 types of targeting, including by income level. There is retargeting. It is distinguished by strict moderation of advertising, so not all offers are accepted, especially “gray” ones, like weight loss programs and other things.

Facebook. Perhaps this is the coolest targeted advertising tool. With it you can enter not only the CIS market, but also the bourgeoisie – use it for affiliate programs around the world and receive income in dollars. True, advertising costs are higher here. You shouldn’t try to push a “gray” offer onto Facebook: moderation won’t let it through. Although some cunning arbitrageurs manage to do it.

The advantage of Facebook is that it has a huge number of tools for retargeting, tracking and optimizing traffic, there are split tests, as well as the most detailed targeting (it seems that Facebook monitors its users at every step).

For a beginner, it’s better to start getting acquainted with targeted advertising on VKontakte: it has the simplest and most intuitive interface. Facebook has just crazy functionality, so we’ll leave it for a snack.

contextual advertising

Context leaders are Yandex.Direct and Google Adwords. Advertising blocks can be seen both when searching in Yandex and Google, and when visiting websites.

A way to find the target audience. So, in the search target, we set the characteristics of people who, in our opinion, may be interested in our offer.

In context, it’s the other way around: we only need to indicate what search queries people can use to search for our offer. Of course, here you can also determine the geography of impressions, but it is not necessary to indicate interests, age, marital status, etc. We find out exactly what a person wants from his search query.

To make money from contextual advertising in traffic arbitrage, you need deep knowledge, otherwise you will drive yourself into the red and be disappointed. Ideally, take a couple of courses from configuration experts. But even if you don’t become an affiliate marketer, contextual advertising specialists are a highly paid position, so don’t skimp on spending money on education.

Advertising in e-mail newsletters in arbitration

The scheme is simple:

you need to look for authors of newsletters on topics that are interesting to your target audience.
Then buy from them to send an advertising letter with a link to subscribers;
Analyze the results, select the best email campaigns based on the envelope, and deliver similar advertisements again.

Doorway traffic

A doorway is a website that is automatically created using programs for promoting low-frequency queries. As a rule, such sites do not provide value either to the user or to the search engine. However, they bring traffic to the owner, which is then converted into income from affiliate programs. The costs of doorways are limited to a one-time purchase of software for their generation, as well as payment for hosting and domain. Sometimes they also purchase links to speed up promotion.

Doorways often “die”: they are banned by search engines, so constant work is needed to create new packs. Unlike sites for people (SDL), which live for years, doorways may not last even a few months.

In the bourgeoisie, with the help of doorways, it is popular to drain traffic to pharmaceutical affiliates, essay affiliates, casinos, poker, and sports betting. The exhaust costs hundreds and thousands of dollars.

You can read more about traffic arbitrage using doorways on Wikipedia. And we move on.

Spam methods in traffic arbitration

These include:

Email spam;
Spam on forums;
Question-answer services;
On social networks: mass following, mass liking, sending personal messages, spam in public pages, etc.

Not all affiliate programs accept spam traffic, and you can even get banned for it and lose your earned money. Before you start making money on spam, ask the technical support of the affiliate program if you can use these methods of attracting traffic.

The advantage is that you can do spam manually and not pay for traffic at all, i.e. Another option is to buy a program that will spam you automatically and much faster. The cost pays off quite quickly with the right approach. The main thing is to know the technology of traffic extraction.

Incentivized traffic

Incentivized traffic is traffic that you receive by agreement with people.

For example, you need a person to register in the game, and you will receive 50 rubles for registering in an affiliate program.
Go to special services (books), where for 10 rubles a person will register using your link or perform another required action.
You have a profit of 40 rubles.

Simply, to the point of disgrace. But the catch is that affiliate programs in most cases do not recognize motivated traffic and harshly ban dishonest affiliates. Although there are options where it is allowed. Check cpad.pro for current offers.

SEO and traffic arbitrage

SEO is a softer way to get traffic with almost no investment. To create a website, you only need to pay for hosting and a domain. By the way, you can get free hosting for 3 months with a 2nd level domain for 1 year. Moreover, this hosting is of high quality, because I have been using it myself for many years. This blog is on it. If you want to start without any investment at all for 3 months, I tell you in this post how you can get this privilege for free and without a catch;).

General algorithm of actions:

Register a domain and buy hosting;
We select the engine on which the site will function (Wordpress, for example);
Install the template;
We fill it with articles optimized for these keys (unique ones - you can write/rewrite them yourself or hire specialists);
We promote;
After some time, traffic begins to flow, which you will monetize with banners, links and other promotional materials from affiliate programs.

The main thing is to immediately choose a niche and see if there are affiliate programs for it. The income will come in six months to a year, when enough traffic from search engines begins to arrive.

Setting up statistics and optimizing conversions

At this step, many merge and go back to work for hire with the rest of their advertising budget. That is, they choose an offer, an affiliate program, start pouring in traffic, go into the red and that’s it! Then they shout that arbitration is a scam and there is no money here. Although we were one step away from success.

The network is traffic arbitration. This method of earning money is quite complicated and that is why an income of 250,000 rubles per month is far from the limit for him. In this article we will try to touch upon all the features of online arbitration as simply and clearly as possible, and also give some advice to novice users.

You should also know that this type of earnings is one of the most profitable on the Internet. If you take the educational material seriously, you can earn really serious money.

For example, the statistics of average affiliates show figures from 300,000 to 750,000 rubles. net income monthly. As will be shown in the article, my numbers varied in the range of 5000-11000 rubles. income daily. For more information, write in the comments.

To better understand what traffic arbitrage is and why some people earn hundreds of thousands of rubles a month from it, you should look at these two concepts separately:

Traffic– this is the number of people who visited a specific resource over a certain period of time. Usually traffic is counted per day, much less often - per month.

You can often find advertisements like: “I will sell 4k of traffic for $8.” This text “in translation” means that a person is ready to attract 4 thousand unique users to your site per day at a price of $8.

Arbitration- a term that in this case we will consider from an economic point of view. “Buy cheaper and then sell it more expensive” - this is the main principle and essence of arbitrage.

By combining the two terms, we can characterize a general concept.

Traffic arbitrage – this is the acquisition of visitors at low prices and their subsequent resale to other sites at a higher cost. Arbitration is often called “traffic drain” in Internet slang.

Types of arbitration

Many newbies wonder! Where to start traffic arbitrage? The answer to this question is obvious - study the entire list of its varieties.

There are several ways to redirect users to another service. Let's look at them:

If you have your own website, the best choice would be to use Landing Page without registration, because... not every user is ready to register and leave their contact details on an unfamiliar resource. Even if he really wants to make money on traffic arbitrage. But for those who are seriously aiming to earn a million, these little things don’t stop them.

Options and methods of traffic extraction

Traffic through banner networks

This advertising method was one of the first to appear on the Internet. At the moment, it is losing its relevance for a number of reasons. Firstly, banners “scare off” current users and are associated with intrusive and unnecessary advertising. The second factor is the price is too high, which does not justify the end result.

RotaBan.ru And BodyClick– banner advertising systems, in case you are still interested in it.

Traffic exchanges

Exchanges are one of the cheapest ways to buy traffic with the goal of doing well on it. It is characterized by low quality traffic and an almost complete absence of target clients. However, the price is tempting. On average, on traffic exchanges, 1 thousand attracted visitors costs only $5.

Below is a list of the most popular exchanges:

KupiTraff;
Popunder;
Wizard Traffstock.
Directions for draining traffic

Algorithm for generating income

Now that we have dealt with all the nuances of buying traffic, it’s worth moving on to the question of how to sell it. You can draw up an approximate principle-algorithm for generating income.

You need to find an affiliate network for business cooperation and register in it. When choosing a network, it is better to go to the forums of experienced arbitrage specialists and rely on their reviews and stories.
You receive referral links for their further promotion among users
Send the maximum amount of traffic to these links (preferably high-quality traffic, because only in this case you can get a good income)

Selecting an affiliate program

When choosing an affiliate program, you should also consider what areas you are interested in working in. The fact is that there are different models for making money.

CPA affiliate programs. The abbreviation Cost Per Action stands for “payment for action.” In this case, the customer pays not only for the fact that you brought visitors to his site. To receive your reward, visitors must be active on the affiliate page. Such an action could be registration, ordering goods, subscribing to a newsletter, etc.

AD1

We recommend working with several affiliate programs at once, but you should not receive too many offers at the same time;

The topics of these affiliate programs should be varied (it is impossible to guess in advance which offer will work and be profitable);

— At the very beginning of your work, do not invest too much money in arbitration. Allow yourself to risk large sums only when you gain experience

Conclusion

Finally, it is worth noting: traffic arbitrage can become a truly profitable business. But this requires serious effort. People who are well acquainted with marketing and have a streak of entrepreneurship and creativity can succeed in such activities.

And despite the fact that traffic arbitrage often only brings losses to beginners, it is important not to give up after the first failure. Don’t be afraid of the work of arbitrage specialists, and then, perhaps, you will be able to join the ranks of the best of them.

You can also watch the video instructions, which tell you how to start traffic arbitrage. Key points about work, tips, recommendations.