What is a CPA network: basic concept, types and features. CPA networks for beginners: making the right choice Spa network operating principle

Hello! In this article we will talk about how to make money on CPA networks.

• How much can you earn: from 100 dollars per month.
• Minimum Requirements: availability of a traffic source or from 10,000 rubles in free money.
• Is it worth it?: if you want to develop in marketing .

What are CPA networks

Step 4. Setting up a traffic source.

If you have your own source of traffic that has been working for some time, by changing something, you may lose regular visitors, and therefore the opportunity to earn money.

But if you don’t change anything, in the future you will make less profit.

We need to find the weak points of the target audience, hit them with a specific offer and show that this particular product will solve their problem. And it doesn’t matter what it is: a weight loss cream, an online game or a banking product - the scheme is the same.

Step 5. Attracting clients.

After setup, you can start attracting clients. If this is your source of traffic, place links, advertisements and banners on it. If you want to be an advertiser, then work with an advertising campaign.

Step 6. Additional spin.

For example, you did everything right and even made some profit. But stopping there is the height of stupidity. You need to constantly tighten it up to get more money. The client clicks on one of the 3 advertisements in your personal account? Remove those two and make others. Does a client click on your ad but not stay on the site? So, we need to make another one.

Working with CPA networks is not about creativity. This is about tough, constant analysis, additional development and endless mathematics.

Step 7 Receiving a profit.

This is the simplest step: you received the money and put it into circulation. You can proceed to step 2 again. The main task of working with affiliate programs is to establish a work cycle so that everything is like a well-honed mechanism:

Waste of money - leads - profit - waste of money.

These 7 steps sound very simple. In reality, everything is more complicated. Each stage can be completed, improved and looked for additional options for earning money.

How much can you earn in CPA networks?

A beginner cannot make money without a source of traffic. Even if you are lucky, you “point your finger at the sky” and, for example, from 300 rubles in a couple of clicks you raise several thousand rubles, then in a week you will lose money. Because there is no system.

Therefore, I don’t promise mountains of gold at all. And restrictions on withdrawals from CPA networks can actually hit your budget. Because the money is spent, the profit is received, and the withdrawal still has to wait a whole week. But average affiliate traders, working alone, receive a net income of 50,000 rubles.

Focus on this indicator first. Over time it will get taller.

Conclusion

Working with CPA networks is really interesting. If you want to become an information businessman, this will be an invaluable experience. But in order to really make money, you will have to be a person without morals and learn to sell what the client does not need. But the rest is a risky, interesting, complex business.

Every day, more and more people are discovering this type of income, such as working with CPA networks. This type of income has gained great popularity due to a fairly large list of various advantages. However, in order for work in CPA networks to bring profit, you need to know where to start correctly.

How does a CPA work?

The essence of working as a CPA is that the advertiser provides advertising materials for placement on websites. The site owner receives a certain profit for posting this advertising content, which, as a rule, depends on the amount of purchase made by users by clicking on a link located on his site.

When examining the functioning of CPA in detail, it is worth noting that site owners are given a special link that allows them to analyze the number of transitions and traffic to the resource. As a rule, the higher the site traffic, the higher the level of profit from working with CPA. In addition, when placing on a site, for example, about men's clothing, advertising related to a clothing store, profits will also increase due to the large number of interested audiences.

What you need to get started

First of all, in order to start working, you need to get your own website or a specific advertising platform. This resource will actually become the basis of your earnings.

In order to start working in CPA networks, you need to become a member of one of the affiliate programs. After completing the registration procedure, a list of so-called offers (available offers) will become available to you.

Particular attention should be paid to choosing the offer with which to work. This is due to the fact that the form of converting traffic into actions depends on the type of advertising offer.

On initial stage work is provided with free traffic. However, you should not immediately spend it on advertising in such expensive topics as credit or car sales. It is best to initially choose the most popular advertising offers for yourself, for example, games or free offers for registering on the advertiser’s website

First of all, before starting work in the affiliate program itself, you need to check the level of EPC and CR; if these indicators are at zero, then it is best to refrain from working with this offer. At the same time, you should not chase huge EPC profits, since traffic may be interested in such offers.

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In addition, it is worth conducting a market analysis first in order to determine the features of advertising content on social networks and find out the most popular search engine queries. But you shouldn’t completely copy ready-made proposals; it’s best to draw your own conclusions based on the data received.

One of the main points to consider when choosing an offer is tools. As a rule, advertisers provide various tools so that the webmaster can work with them when creating a website. Tools can act as coupons or special offers. Depending on the affiliate site, the tools may vary. It is worth noting that the more serious the advertiser, the more advanced tools for work he provides.

An example of working with an advertising offer

1. Select several popular products.
2. Create several groups on social networks for each type of product. The group description should contain the main keywords, which are used to search for this product.
3. Groups need to be filled with content. As a rule, it is best to post pictures, videos and posts in a group. In addition, you additionally need to place several posts with a link to the product.
4. Distribute advertisements for new groups in other public pages. To do this, you can post a link to the group. But you should definitely take into account that your social network account can be banned for spam.
5. Particular attention should be paid to the distribution of advertising in thematic groups. It is best to post links in the comments under photos or videos.

Separately, it is worth focusing on the selection of names for public pages. Generating the optimal name is not difficult; to do this, you need to use the wordstat.yandex.ru service. In this service you need to enter the name of the product and see the most popular queries related to it. Once the most popular queries have been identified, they need to be re-entered, but with an exclamation point before each word.

Making money in CPA networks is quite easy. To do this, you just need to have minimal titles in the field of advertising. First of all, to start successful work, you need to select the optimal advertising platform and find the most profitable advertising offer for it that will interest the audience. The correct choice of the target audience will ensure profit in the shortest possible time.

Many Internet users who want to make money online often come across the concept of CPA networks. However, not everyone knows what kind of CPA these are and what they are created for. Cost Per Action literally translated - price per action. The networks combine affiliate programs of various types and organize interaction between the advertiser and webmasters, who attract traffic to his offer. The action for which the advertiser pays can also be anything: downloading a file, placing or paying for an order, registering, applying, installing an application.

Let’s talk in more detail about what types of affiliate programs there are, give specific examples and figure out how you can make money on them. We will also clarify whether it is possible to create your own CPA network and how profitable it is.

Types of CPA networks and their features

CPA affiliates can be divided into the following types:

• Product network
  Offers are mainly in product areas. There are a lot of examples of such offers on the Internet: black anti-acne masks, slimming corsets, video recorder mirrors and other WOW products.
• Gaming network
  Gaming-themed offers predominate (Browser, Client and mobile games).
• Mobile
  Mobile networks offer to work with settings mobile applications and games, mobile subscriptions. Some installations are recorded based on further activity in the application.
• Financial
  They offer offers on financial topics: credits, loans, credit and debit cards, as well as insurance.
• Gambling
  They promote offers related to gambling: online casinos, slots, poker, sports betting.
• Dating
  Offers with registration in various dating services, for example, photocountry, love planet, mamba and others.
• Adult
  They offer to advertise dating sites for intimate meetings (18+) and other adult-themed offers.
• General purpose
  In such networks, programs of all or several of the above types are presented without a clear predominance of one of them.

Types of goals

There are generally four main types of goals in CPA affiliate networks. Their difference lies in what kind of action advertisers are willing to pay a reward for.

CPL (Cost Per Lead) - fee per action

CPL unites simple steps, in which it is necessary to receive feedback or contact information from the user: leave a request, subscribe to the newsletter, place an order without confirmation.

CPA (Cost Per Action) - fee for a confirmed order

Confirmed order is highlighted in a separate category as one of the most popular types of paid actions. The webmaster receives payment after confirmation of the order by the online store’s call center.

CPS (Cost Per Sale) - fee per sale

This type of goal is relevant for online stores and some product offers. The webmaster receives a reward only after the client makes payment.

Products, as a rule, are also sold in foreign markets, so these networks also accept foreign traffic sources, depending on the terms of the offer.

CPI (Cost Per Install) - payment for installation

IN this type goals The webmaster receives income from each installation mobile game or applications on the user's phone. Usually, mobile networks they check the quality of traffic in detail, taking into account the further activity of installations (repeated launches, achievement of levels in games and other indicators).

Popular CPA networks - catalogs and top ratings

Before you begin, you should select a suitable site from the catalog of CPA networks. When choosing the best CPA affiliates, you should focus on such indicators as the number of offers, the duration of the hold for payments, the minimum amount of funds for withdrawal, reviews of cooperation on thematic platforms, by which you can judge the degree of reliability of the affiliate.

We offer a list of CPA affiliates with stable payments and high CTR for interesting offers.

• Admitad is a top platform, a leader among CPA networks in the Russian-language segment of the Internet. Here you can find a suitable offer for any type of traffic, there are piece goods, online stores and services from financial and insurance organizations.
• Ad1 is another example of a successful and popular platform. This is a product affiliate program that focuses on sales in the CIS and foreign markets. Searching for offers is not difficult, as is the entire interface as a whole. At the same time, simplicity is combined with versatility and special plugins for ease of use.
• KMA is different from other platforms high quality support work. Webmasters will be pleased with a variety of offers, of which there are more than 600 positions. Stable payments and a convenient account make the network even more popular.
• M1-shop.ru is a CPA affiliate network with exclusive product offers. It has its own call center, which allows you to listen to recordings of conversations if the webmaster has questions. Very convenient interface and analytics service.

The list of sites can be continued for a long time. But if you need to get acquainted with affiliate programs and get your first experience of making money on them, the provided list is quite enough.

How to make money on CPA affiliate programs

Earning money as a CPA is a separate topic for discussion. The question is quite broad, so we will briefly discuss how a webmaster can make money on such services. There are several options.

• Traffic arbitrage is the main CPA earnings, it consists of buying cheap traffic and redirecting it to the desired offer. The income of affiliates is based on the difference between sales income and the cost of buying traffic. The more ardent and interested the visitor comes to the landing page, the greater the webmaster’s income. The main tools are online advertising, social posts. networks and similar channels.
• Using CPA affiliates to earn money, you can place links and banners on your personal website. This option is suitable for owners of resources with good traffic and audience activity.
• Creation of an online store. In this case, a full-fledged resource is not required; it is enough to create a half-landing page with a showcase of interesting products and promote it. In this case, the buyer will make transitions and make a purchase on the advertiser’s website. Accordingly, the webmaster does not need to resolve issues about payment, delivery and availability of product units.

A relevant question for beginners: how much can you earn from CPA affiliates? There is no clear answer to this. Incomes for experienced professionals in this field can reach six figures. Newcomers will be content with more modest incomes. It all depends on dexterity, understanding the target audience and arbitrage skills.

Creating your own CPA network - Paid and free solutions

To create your own CPA network, you must not only have an understanding of the organization of the process and start-up capital, but also a technical base consisting of high-quality software. The latter can be partially solved by a CPA network script.

Here are some examples of ready-made software for creating your own network.

• Affix platform. One of the youngest but proven cloud platforms. Tariffs are based on the principle of batch payment for converted leads. Use will cost from $299 to $499 monthly. Among the advantages noted: a well-thought-out reporting system, powerful analytics, flexible system for setting up and managing offers, integration with popular trackers.
• HasOffers script. The founder of programs of this class. It is a reliable software package with excellent performance. It is also worth noting simple and convenient statistics, API and detailed documentation. The cost of the script is from $279 to $799 per month.
• AlterVision CPA professional platform that has free version. The script offers a system of detailed statistics, a convenient Call Center interface, and an analysis of the success of the offer. For a fee, specialist developers will help you set up the affiliate network.

Before proceeding with the implementation of the technical side, you should understand the intricacies of organizational issues and assess the depth of understanding of the processes.

Novice webmasters often write to me asking me to recommend a CPA network for work.

Indeed, aggregators of affiliate programs have proliferated on the Internet and in its Russian segment, in particular, and the trend is only growing. How can a beginner in traffic arbitrage not get lost and choose from this abundance a network where it will be convenient and, most importantly, effective to work?

I will show you a step-by-step algorithm with selection criteria and recommendations of the best affiliate aggregators, and also recommend some of them based on my own experience. Read carefully - once you understand the essence, you will be able to independently expand the circle of networks with affiliate programs and earn money in them without unnecessary problems.

CPA networks for beginners

How do aggregators differ from each other?

• Launch date - there are established ones, with a history, and young, unpromoted ones.
• The categories and topics of offers presented on the site are gaming, product, information products, adult, etc.
• The presence and variety of functionality that simplifies the webmaster’s work and allows him to earn more.
• The quality of the support service - how well it is delivered Feedback, is there a personal manager, online chat, social network groups for communication, etc.
• The number of offers on the site - if there are few of them, there is no possibility of choosing according to your preferences.
• Availability of exclusive offers.

These are only the main differences, there are many of them and each CPA network is unique in its own way, but what is listed in the points significantly affects the comfort and productive work of a newbie arbitrator.

How to choose

Newly opened or little-known networks are not suitable for beginners for the following reasons:

• firstly, they have not yet earned a reputation, there are no reviews from other webmasters and it is unknown how things are done here, and you shouldn’t experiment on your budget;
• secondly, the functionality of the CPA network is unlikely to be fully launched, the process of its implementation and testing is underway, and failures, freezes, incorrect operation of statistics and other jambs are possible;
• thirdly, as a rule, not only affiliate marketers, but also advertisers are wary of working with unknown aggregators, so it is almost impossible to find good, sought-after offers on such sites.

You need to decide which category of offers you are going to engage in. For beginners in arbitration, I recommend two options: . The former do not require special schemes for attracting traffic and are easier to start with; the latter provide better profit due to higher commissions.

For aggregators of information products - courses, trainings and other educational materials from well-known authors, read the article at the link above.

To receive higher commissions, you can connect to (casinos, gambling) or tourist affiliate programs, which convert well and give good profits, for example, where, among other things, there are many tools and training materials for a quick start and effective work.

Now let’s focus on CPA networks with affiliates.

The most suitable for beginners, where they have everything they need to start and work successfully - , Ad1, M1-shop, KMA, .

I will briefly list what is included in each of the above, and will dwell in more detail on one, where I will clearly show which options and tools are important and help the webmaster.

Admitad.

One of the oldest and most famous networks with a rich history, a wide range of tools and good support from webmasters.

It has on its platform more than 1,000 offers of various categories - from popular stores like M-Video, to banking services, games and dating sites. There are many exclusive offers that you will not find in any other CPA network - due to the reliability and large volumes of traffic going through, many advertisers prefer to work exclusively with it.

The same applies to webmasters - due to the simply huge selection of offers in a wide variety of niches, it is possible to receive sales from any traffic sources by selecting the desired product for the prevailing audience using various filters.

, KMA, Ad1.

You can repeat all of the above about these CPA networks, maybe to some extent more modestly, but still - a large selection of offers of various categories, including exclusive ones, a lot of wow-products, functionality and joint ventures on top level. The difference between them is in some particulars that are not critical for choice.

Qnits.

This is a dropshipping platform with many interesting product offers, various tools for webmasters, round-the-clock operation of its Call center, and good order confirmation. Here you can set a markup on the product yourself, create your own product showcase, or use ready-made landing pages.

.

An excellent product affiliate specializing in nutra - always up-to-date health and beauty products with good conversion. The affiliate program began its work in 2016 and this moment is:

• payments up to 2 times a day with withdrawal to webmoney, paypal or traffic sources;
• 2,200+ nutra offers;
• 50 popular high-conversion niches;
• 100+ GEOs with Trial, SS and COD solutions;
• 10,000+ registered webmasters.

A paid action is a confirmed application with an affiliate commission amount of $4-$70, depending on the offer.

All drugs are accompanied by documents with information about manufacturers and certification checks, which ensures buyer confidence and moderation in traffic sources.

For each offer, you can choose from several options of professionally designed landing pages and pre-landing pages.

The 24/7 support is very good - affiliate managers have experience in arbitration and will always recommend top links and free offers for your traffic sources. And also will suggest a couple of sources with zero competition!

If you haven’t signed up for dr.cash yet, without interviews and moderation, the process will take less than 1 minute.

M1-Shop.

Using this grid as an example, I will show which options provide additional convenience for traffic arbitrage.

When you log into your account, you immediately see who you can contact online and through what communication channels.

This is very important, especially for beginners - any issue is resolved in real time, and not through long correspondence in tickets.

Let's open the tab with offers, and in the filters we see the checkbox “Call center M1-shop”.

Another positive point: practice shows that the percentage of confirmed orders is higher when CPA network operators, rather than advertisers, are calling customers.

Let's go to some offer.

The first plus is that several domains are offered to receive an affiliate link. As you understand, if a bunch of webmasters pour on one domain, and many do it poorly, the advertising platform begins to increase the cost of a click for such links, and several domains improve the situation. Certainly, the best option— park your domain and drive traffic to it, but this choice is better than its absence.

The next point is a lot of tested pads and landing pages for the offer, indicating convertibility. Not bad again. In addition, you can divide traffic into mobile and desktop versions of landing pages, or you can use your own landing page and attach a ready-made Iframe form to it.

There are a lot of ways to increase landing page conversions: additional chips, which are implemented with one click

To track traffic during arbitration, it is necessary to use analytics systems - usually Yandex Metrica or Google Analytics. Incorporating your counter code into the selected CPA network landing page is done in M1 in two clicks, which is also important for beginners.

First, you indicate the source of traffic and UTM tags with macros are automatically added to the affiliate link, then you enter the counter ID in the required field and the issue is resolved - conversion statistics will be displayed in your analytics service account.

Very, very convenient. To obtain data on completed applications, we do the following: we receive an affiliate link and execute a test order - we are redirected to the thank you page.

Since the counter is installed on her, we copy her address and visit the page. Now in the statistics we will see all conversions for orders.

Here are such interesting and useful tools Beginners should pay attention when choosing a CPA network to work with. They save time and help you get top scores both novice webmasters and more experienced ones. I have described the affiliate aggregators through which I work myself; which one you choose is up to you, the criteria are described.

Making money through CPA networks has become a strong trend that started back in 2010 and is still growing in popularity. Everyone who made money on websites by selling links and placing contextual advertising is slowly moving into CPA.

If you buy traffic, then the advantage is a very fast return. Those. we bought traffic and after a few hours we can see the results. A significant disadvantage is that you need to invest money. Plus, purchased traffic is not always “high quality”.

Free methods of attracting traffic ( social media, forums) are not bad, but you can hardly make big money here, because... Such links resemble spam and will be deleted in moderated places. And where there is no moderation, the links will hang for a long time and there is really no traffic. So this method is only suitable for those who do not want to invest money on the Internet at all.

2. Step-by-step instructions for making money in CPA affiliate programs

2.1. Registration and selection of CPA networks

There is a large selection of CPA affiliate programs on the market. Of course, the conditions for many of them are very similar. There are networks that combine a whole range of offers from various topics. There are more narrowly focused ones.

In principle, it is impossible to say for sure which CPA network is the best, since payments for offers may differ in different networks, both up and down.